optimum search volume for keywords

[sonnas]

Hi everyone,

i am hoping you guys can clear up some of my confusion! im researching what keywords to go with for for adwords marketing..

Im collecting both 'exact match' & 'phrase match' search volume data for keywords. my question is, what is "the ideal" search volume for keywords?

will exact match keywords with a search volume of 200 - 500 still be effective or is that too low a search volume to go with? similarly, what does everyone think is the max limit? im currently thinking a upper limit of less than 20,000?

can someone confirm im going about this keywords thing the right way!

 

[sonnas]

extreme example... will a exact match word with a vol of 78 be worth my time? my reasoning is maybe yes as its only 4p?!

 

[directmarketingadvice]

extreme example... will a exact match word with a vol of 78 be worth my time? my reasoning is maybe yes as its only 4p?!

78 what? A day? A week? A month?

Steve

 

[sonnas]

that would be per month...

 

[directmarketingadvice]

78 searches a month. With a 3% ctr, that would be 2 clicks a month. With a conversion rate of 2%, that would be one sale every 2 years, 1 month.

Does that answer the question?

Steve

 

[sonnas]

yes that certainly clear things up, thankyou.

 

[fisicx]

However, if that sale is for £100,000 it might be worth it!

 

[sonnas]

yup, if only!

try knocking off most of those zeros...

 

[fisicx]

If the search volume is very low then it really shouldn't be a problem to get a good organic ranking which means you don't need to pay for the clicks.

 

[sonnas]

thats a really good idea for getting those organic listings, nice one!

 

78 searches a month. With a 3% ctr, that would be 2 clicks a month. With a conversion rate of 2%, that would be one sale every 2 years, 1 month.

Does that answer the question?

Steve

Your not really a human being .I suspect you are a cyber being planted by aliens to gather information on the human race.?

We sold a house for 475k only took 2 years to sell.

Earl

 

[directmarketingadvice]

extreme example... will a exact match word with a vol of 78 be worth my time? my reasoning is maybe yes as its only 4p?!

BTW, if you're seeing a bunch of exact match keywords and one has a far lower bid estimate than the others - even though the keywords are similar - then that low estimate is probably wrong.

e.g. if there are 10 exact matches stemmed from a particular term and 9 have estimates of 30p, then the 10th should have a similar cost unless it's clearly separate in some way.

(i.e. has a reason why it should be worth far less)

Steve

 

[websitedesign]

Search numbers are only the beginning of analyzing which keywords to use.

For example maybe keyword1 gets searched 1500/month exact and keyword 2 searched 750/month. Which one is better?

Only way to find out is to research the search engines and other tools to find out the level of competition. Can you reach #1 spot for either keywords? Sometimes the competition is ridiculous for generic keywords and your company would be better off going for low hanging fruit that will bring in more traffic.

So if you're capable of getting #1 rankings for keyword 1 then go for it... but if there's too much competition and it's unlikely you'll get on the first page then skip it and start looking for different keyword options.

There is no general guideline for search #s because it varies depending on your industry and level of competition. *Very important is to analyze what you're capable of achieving in terms of SEO.