Sales & Marketing

All UKBF Articles
Sales & Marketing
Unlocking New Customers: How Offering Company Formation Services Can Expand Your Business

Unlocking New Customers: How Offering Company Formation Services Can Expand Your Business

Marketing is one of the biggest challenges for any business. Finding new customers, standing out from the competition, and converting leads into paying clients can be costly and time-consuming...

Ozzy Ozzy
Sales & Marketing
Small business marketing 101: build your brand and engage your audience

Small business marketing 101: build your brand and engage your audience

When you’re building your first business from scratch, establishing an impactful marketing pathway can be challenging. Our ever-growing technological landscape means the way we connect with our...

graceks graceks
Sales & Marketing
Why small business networking is essential to small business success

Why small business networking is essential to small business success

If you’re one of the 5.51 million small business owners in the UK, you’ll know that networking is an integral part of your growth journey. Whilst you may find meeting like-minded founders and...

graceks graceks
Sales & Marketing
Maximising your social media impact: a guide to setting up Meta Business Suite

Maximising your social media impact: a guide to setting up Meta Business Suite

With social media platforms like Facebook and Instagram playing a significant role in how businesses connect with their audience, it becomes imperative to manage these channels effectively. Enter...

Ozzy Ozzy
Sales & Marketing
Business cards in the digital age: still a handshake worth making?

Business cards in the digital age: still a handshake worth making?

In an era where our smartphones seem like extensions of our hands and social media platforms act as our digital billboards, one might wonder if the humble business card still holds its ground...

Ozzy Ozzy
Sales & Marketing
Effective marketing strategies for small business owners: a comprehensive guide

Effective marketing strategies for small business owners: a comprehensive guide

Navigating the marketing landscape as a small business founder can often feel like charting unknown territory. With constrained resources and fierce competition, it's crucial to employ strategies...

Ozzy Ozzy
Sales & Marketing
Six of the best CRM tools for small businesses

Six of the best CRM tools for small businesses

CRM (customer relationship management) tools are systems that store all data on your current and potential customers in one place. This helps businesses manage customer relationships, understand...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
Six tips for dealing with a slow sales period

Six tips for dealing with a slow sales period

Slow sales periods can spark fears of failure when you're new to life as an entrepreneur – or even as a seasoned professional. But navigating the ebb and flow of running a business is key to...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
A guide to creating TikTok content that sells

A guide to creating TikTok content that sells

TikTok’s popularity has increased rapidly in recent years, creating a virtual universe all of its own where viral videos, trends and challenges reign supreme. Yet the rising success of...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
Do businesses have the right to refuse to serve customers?

Do businesses have the right to refuse to serve customers?

After a public figure recently claimed that a private bank closed his account due to his personal views, it sparked a discussion amongst UKBF members: should businesses be able to refuse to serve...

Kat Haylock Kat Haylock
Sales & Marketing
How to market to Gen Z: Top tips to help you move the needle

How to market to Gen Z: Top tips to help you move the needle

As Gen Z grows older, they’re becoming more and more influential in the consumer market. In fact, a recent study by Knit revealed that Gen Z makes up 40% of the global consumer population with a...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
How to stand out when selling B2B: a nine-step guide

How to stand out when selling B2B: a nine-step guide

Your business is growing and you’ve seen some success, but you want to stand out from the crowd when selling B2B. According to gov.uk, there were 222,068 new incorporations in the UK between...

Amalie Smith Amalie Smith
Sales & Marketing
How to leverage AI tools for SMEs

How to leverage AI tools for SMEs

Artificial Intelligence (AI) is becoming increasingly present in our day-to-day lives. We use it subconsciously to assist in even the smallest of tasks – from facial ID on our phones to voice...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
Building a website in 2023: top tips and tools

Building a website in 2023: top tips and tools

You think you've got a killer business idea. Your product and service is solid, the business plan is bullet-proof, and you may even have some investors on board – but have you got your website...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
How to identify your target market

How to identify your target market

As with many budding entrepreneurs, you may have a business idea to revolutionise your sector. But do you really know your target market? Whilst your product might be pristine, you may not have...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
Social media marketing for your small business - is it worth it?

Social media marketing for your small business - is it worth it?

Social media marketing has done wonders for companies across the globe - but is it right for your business? With the seemingly-unending rise of platforms like Instagram and TikTok, it’s no...

Amalie Smith Amalie Smith
Sales & Marketing
A guide to paid ads and how to make the most of your spend

A guide to paid ads and how to make the most of your spend

Investing in paid ads can have many benefits, if used correctly. Not only can they boost your reach by advertising new content to existing customers, but you are able to expand far beyond your...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
Everything you need to know about Google Analytics 4 (GA4)

Everything you need to know about Google Analytics 4 (GA4)

You might be familiar with the marketing and search engine optimisation capabilities of Google Analytics. It is a tool to measure, trace and track how your website is performing. Through...

ChrisGoodfellow ChrisGoodfellow
Sales & Marketing
How to boost customer retention – and what to do if they leave

How to boost customer retention – and what to do if they leave

Is your business losing customers? Here are some strategies to improve customer retention – and what to do if you lose them. Research suggests that finding a new customer is five to 25 times...

Dan Hobson Dan Hobson
Sales & Marketing
Seven ways the coronation can boost your small business' sales

Seven ways the coronation can boost your small business' sales

The King’s coronation is expected to give the UK economy a much-needed boost, presenting an exciting opportunity for small businesses to leverage the event for extra sales. Royal events and...

ChrisGoodfellow ChrisGoodfellow