Which button?

[dynamic08]

Ok you have your nice product page.

A nice big photo.
A nice spec blah blah
and product reviews

"BUY NOW" OR "ADD TO CART"

 

[Simon-M]

Do you have a shopping cart or single item sale?

 

[Indigo Cherry]

Add to cart! This then gives the buyer the option to add more items to the cart before they pay!

Yes I know buy now also allows that but usually if one clicks Buy Now it takes them to the payment page.

The Add To Cart should just let them add the itwm and then carry on shopping!

Just my opinion!

Matt

 

[stu54321]

Or just to be awkward, what about 'Add to Basket'?

Cheers

Stuart

 

[Indigo Cherry]

Add to Cart/Add to Basket - potato/potarto! lol

 

[dave_n]

go for basket if u think your buyers will be UK based....

 

[fisicx]

Amazon.co.uk: Add to Shopping Basket.

Amazon.com: Add to Shopping Cart.

Amazon.de: In den Einkaufswagen (In the Shopping Trolley).

I'll bet these were tested to death to make sure.

 

[sabian1982]

Amazon.de: In den Einkaufswagen (In the Shopping Trolley).

Lmao, nice one. I'd agree though, target what you're saying towards your consumer!

 

[Steve2507]

"BUY NOW" OR "ADD TO CART"

Create buttons for both "add to basket" and "add to trolley". Then use split testing to work out which one works well for your site.

 

[edmondscommerce]

wow if this is the biggest thing you have to worry about that's great!

 

[tagnum]

Depends on what you sell really. You may get some ideas from other websites:

amazon.co.uk
direct.tesco.com
hmv.com
topshop.com
dell.co.uk