Google Adwrods data / keyword research dodgy figures - you decide

[ukbf0001]

[FONT=&quot]Please have a read of this article from David Naylor - where they demonstrate that the adword data that some people use to select their chosen keywords is in fact not all it's cracked up to be - regarding the Number of Searches - Please add your comments

http://www.davidnaylor.co.uk/why-th...ol-shouldnt-be-used-for-seo-a-case-study.html


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[RedEvo]

Been plenty of stuff mentioned before about this.

d

 

[directmarketingadvice]

[FONT=&quot]Please have a read of this article from David Naylor - where they demonstrate that the adword data that some people use to select their chosen keywords is in fact not all it's cracked up to be

... if you have no idea that the "Google Adwords Keyword Tool" is an adwords keyword tool.

It's not like it's a big secret - it's in the friggin' title!

He might as well have called the article "Why it's Google's fault that I'm too much of a dumbshit to read the instructions."

Steve

 

[Experienced IT guy]

Interesting link - not sure why the links in your signature all break? I think that the actual google figures should be taken with a pinch of salt. However they probably are a good indicator of relative popularity.

 

[FONT=&quot]Please have a read of this article from David Naylor - where they demonstrate that the adword data that some people use to select their chosen keywords is in fact not all it's cracked up to be - regarding the Number of Searches - Please add your comments

http://www.davidnaylor.co.uk/why-th...ol-shouldnt-be-used-for-seo-a-case-study.html


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Hence why you will find most pros are using Keyword discovery along with other resources.

Earl

 

[ukbf0001]

apologies - if this has all been mentioned a lot previously - I dont always follow all the threads on here and I didnt do a search before posting.. I just found it an interesting article, especially after I overheard a conversation in a pub last week, where 2 people were talking of investing in business to sell a certain product, they were quoting their mate who in turn must have been quoting Google's 'figures' and were under the distinct impression that there were 100,000's of searches per month for this product - and that by this time next year they would be millionaires etc - if only it were that easy

FAO Steve Gibson - I presume you arent a fan of Naylor then ?

 

[CPL-Network]

i know the data is supposed to be out of date however i buy a lot of domains based upon these "exact" figures ..

my latest purchase is in a nice niche that gets 52,000 searches per month.
My site is #1 and the site gets approx 39k visitors each month

I think the data is good but it is open to debate and cannot be 100% relied upon

 

[CPL-Network]

also cellweb .. a friend of mine owns underwear.co.uk .. he's number 1 and is beating all of the companies he promotes .. now see how many "exact" searches underwear gets ... its a heck of a lot and i guarantee that he almost receives that many visitors

 

[directmarketingadvice]

FAO Steve Gibson - I presume you arent a fan of Naylor then ?

The gist is that all these SEOs have been blaming Google for being wrong... without first finding out what the numbers mean.

But then there's also your statement that it "is in fact not all it's cracked up to be". It's not, as you suggest, a "fact". It's a reflection of people using the wrong tool to do a job... and then blaming the tool...

Steve

 

[itschloe]

nice article....i didnt know about this stuff.....i'm gonna use the firefox's keyword research tool from now onwards

 

[ukbf0001]

Looks like Google have now checked their data and amended the search results figures accordingly

http://www.davidnaylor.co.uk/is-google-adwords-keyword-tool-now-more-accurate.html

 

[Dave Thomas]

All good and Bristol fashion but real time data is the only real data that can be taken into the mix..we work very closely with all of our clients SEO agencies to utilise the PPC platform to see just whats out there and if certain industry peaks and troffs have real effect....just recently the term "new zealand holidays " has taken a dip expected yes what with the geological upheaval out there at the mo but is the earthquake listed in the keyword tool...no but it may show in a specific month a huge dip of the real availiable traffic out there nd people may stray from this term who knows? combinations of tools and real time are key surely?

 

[davidwhitehouse]

Hi Steve,

The reason I wrote that article was to prevent people basing their SEO campaigns on the Google AdWords Keyword Tool as I had found the Search Based Keyword Tool to be more accurate and I was constantly having to explain to my colleagues not to use it and to use the Search Based Keyword Tool instead.

I'm not a "dumb ****" and there is no need to be so openly offensive.

From the sounds of it you might only have read the title, but it was actually an interesting example of the huge difference between the AdWords keyword tool, the Search Based keyword tool and the actual number of searches.

If it was the wrong tool to do the job, what would you have suggested instead? The fact is we all knew the tool wasn't bang on accurate for SEO, but at the time it was the best thing out there. You need to base a campaign on some data, otherwise you're just guessing - most often it was used to see what the main terms are.

If you check the keyword tool now it seems there might well have been an error with it, as the figures have now changed drastically.

 

[ukbf0001]

Hi David,
it was actually a colleague of mine who noticed this first - was going to blog it - but you beat him him to it . I have checked all my main ranking keywords - and Google has updated all their 'search figures' now - which makes this original post all the more relevant