Keyword Research Tools

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nickie2310

Free Member
Jul 24, 2017
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  • #1
    Hi all,

    I've been out of the SEO game for many years now and need some major refreshing on the changes that have occurred while I've been hard at work doing other things. I've recently opened a business and now have the bones of a website complete, albeit Shopify (I don't need anything as sophistiated as a CMS just yet and it was easy and quick). My aim is to drive those looking for wholesale products to my website. Anyhow, today is the first chance I've had to look into the SEO side of things and I'm a bit stumped. The last time I looked (years ago), you could use a free Google Keyword Tool. It would appear from today's search however that it's now an Adwords Tool. Can this be used in the same way? Does it return the same information as the old tool? Are there other free tools that people use for keyword research these days? Many thanks in advance for your replies and help, they're much appreciated! :)
     
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    webgeek

    webgeek

    Free Member
    May 19, 2009
    4,091
    1,464
    Glasgow, Scotland, UK
  • #3
    The search volumes with the keyword tool from google are like 100 - 1,000. You might as well lick your finger and stick it in the air and let the breeze tell you how much the search volume is...

    I recently tried the tool from Mangools.com and really like it.

    Usually, I'd just use Google and Scrapebox and SEMRush to get related terms, expanded lists of terms and competitor terms, run them through Serplab to get search volumes, competitor rankings and owned site rankings. However, Mangools.com kwfinder gives a nice, inexpensive shortcut for the first few steps in search phrase hunting.
     
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    makeusvisible

    makeusvisible

    Free Member
    • Jan 23, 2011
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    www.muv.co.uk
  • #7
    Keyword planner is your best option, but keep in mind a couple of things;

    The competition levels your will obtain from Keyword planner relate to PPC (paid) traffic, and wont always present an accurate reflection of the organic competition.

    Nobody (not even Google) can 100% predict human behavior, which is why the figures keyword planner provides are so vague.

    Before you put thousands of pounds into targeting specific keywords, you would be far better placed to have an understanding of your conversion rate. One keyword might convert at 20%, and another at 2%.... even if the 2% has a higher search volume you would be better focusing on the higher converting alternative.

    Best of luck with your venture.
     
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    C

    cholland

  • #10
    webgeek said:
    The search volumes with the keyword tool from google are like 100 - 1,000. You might as well lick your finger and stick it in the air and let the breeze tell you how much the search volume is...

    I recently tried the tool from Mangools.com and really like it.

    Usually, I'd just use Google and Scrapebox and SEMRush to get related terms, expanded lists of terms and competitor terms, run them through Serplab to get search volumes, competitor rankings and owned site rankings. However, Mangools.com kwfinder gives a nice, inexpensive shortcut for the first few steps in search phrase hunting.
    Click to expand...

    If the keyword planner is showing these kind of results you can add them to your plan and then change it to narrow it down to give a much more precise number.
     
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    webgeek

    webgeek

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    May 19, 2009
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    Glasgow, Scotland, UK
  • #11
    Do I really want to add keywords, set up campaigns, add adverts, and act like I'm running PPC campaigns on them, just so I can get keyword volume in more specific number?

    If I'm making £1.00 a day, maybe my time is worth so little that I can trade it for insights.

    However, I'm not. So, I'm not willing to waste a ton of time in getting some insights. Instead, I want fast, accurate answers, and I want them now. I don't mind spending a few quid to get them.
     
    Upvote 0
    C

    cholland

  • #16
    webgeek said:
    Do I really want to add keywords, set up campaigns, add adverts, and act like I'm running PPC campaigns on them, just so I can get keyword volume in more specific number?

    If I'm making £1.00 a day, maybe my time is worth so little that I can trade it for insights.

    However, I'm not. So, I'm not willing to waste a ton of time in getting some insights. Instead, I want fast, accurate answers, and I want them now. I don't mind spending a few quid to get them.
    Click to expand...

    You don't have to do that? You do have to have one campaign running but it doesn't have to be relevant at all.
     
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    E

    extulsftjz

  • #22
    Yes, the Moz tool is good to find SEO difficulty. You then balance the difficulty of ranking for a keyword with the volume of searches there are. It will be easier to gain traffic for higher volume but lower difficulty keywords.

    However, Moz look to be phasing out the tool. They were meant to get rod of it last October, I think.

    For those who cant get as accurate Keyword Planner data - sign up for an MCC (now called a manager account) You should get more accurate keyword data - unless you spend over a certain amount, in which case you'll get it within your standard account.
     
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    StevePoster

    StevePoster

    Free Member
    • Nov 29, 2013
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    Philippines
  • #23
    Always remember that these keyword research tools are only guide but not as a basis for your technical keyword research because it will still fall on the target users behavior on how they seek their needs when it comes to product and services. As you can notice Google is more into long tail phrases in which usually the users preferred on their queries.
     
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    HelenCope

    HelenCope

    Free Member
    Sep 10, 2017
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    5
    Portsmouth, Hampshire
  • #25
    Hello Nickie,
    This is a really good question and as others have suggested Google Keyword Planner is a great place to start, however this doesn't show KD (Keyword Difficulty) which is a really important factor to take into consideration when you are researching your keywords. I personally use a variety of online tools both paid and FREE to evaluate all my keywords and to help me track my SEO campaigns these include: Ahrefs.com, Semrush.com and MOZ's Free Explorer
     
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    T

    TomJ83

  • #26
    Google Keyword Planner is a good tool to begin with. It's free and will give you a good idea of what keywords are useful. If you want to step it up, you could look at SEMrush. It should be mentioned that it's a paid option but it has impressive features.
     
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    O

    Ogdens' Nut Gone Flake

    Free Member
    Sep 14, 2017
    26
    8
  • #30
    Lots of good suggestions in this thread, but one HUGE resource is missing.

    Yourself!

    Asking yourself what you would search for can come up with some gems that you may not find on all of the keyword tools. Some SEOs and marketers are like junkies relying on countless packages that must cost them a fortune when they could make do with far less by adding a bit of common sense to the mix.
     
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    L

    Lipsa

    Free Member
    Apr 21, 2017
    9
    0
  • #31
    nickie2310 said:
    Hi all,

    I've been out of the SEO game for many years now and need some major refreshing on the changes that have occurred while I've been hard at work doing other things. I've recently opened a business and now have the bones of a website complete, albeit Shopify (I don't need anything as sophistiated as a CMS just yet and it was easy and quick). My aim is to drive those looking for wholesale products to my website. Anyhow, today is the first chance I've had to look into the SEO side of things and I'm a bit stumped. The last time I looked (years ago), you could use a free Google Keyword Tool. It would appear from today's search however that it's now an Adwords Tool. Can this be used in the same way? Does it return the same information as the old tool? Are there other free tools that people use for keyword research these days? Many thanks in advance for your replies and help, they're much appreciated! :)
    Click to expand...

    Go with keywordtool.io, uber suggest tool or google keyword planner tool. I have been working with these tool by far.
     
    Upvote 0
    fisicx

    fisicx

    Moderator
    Sep 12, 2006
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    Aldershot
    www.aerin.co.uk
  • #32
    shyamdas said:
    I prefer Google Keyword planner. It's the wonderful tool to find the right amount of keywords.
    Click to expand...
    No it's not. It's an adwords tool. I does have limited use as a comparison tool but that's about it.
     
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    fisicx

    fisicx

    Moderator
    Sep 12, 2006
    46,668
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    Aldershot
    www.aerin.co.uk
  • #37
    @hakireview So why did you suggest two posts that the keyword tool was the one to use?
     
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    S

    Steve Alphabet

  • #38
    Here's one of the best keyword research tools... and it's 100% free

    1. Go to library
    2. Find best/most popular book on your subject
    3. Go to index
    4. Help yourself to keywords and long-tail phrases
    5. Be happy that few of your competitors will bother to do this
     
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    claymonet112

    claymonet112

    Free Member
    Aug 10, 2017
    15
    4
  • #39
    Google Keyword Planer used to be free before, There's 2 ways to make it show you search volume of each keyword. The first one you can run an ads campaign, this way is a little bit more costly, and the other way is to use keyword everywhere extension to check. they both gave us things we want ;D
     
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