Ok, I should have known better. Older but definitely not the wiser.
I decided to trial Bargainmedia's Facebook fans system with the proviso the fans are targeted - UK single parents.
We've got fans from:
Barcelona
Germany
Pakistan
Illinois
Greece
Florida
...amongst other places.
Many of the fans have very few followers. Some are just kids themselves. Others' interests are mainly gaming type stuff, certainly nothing vaguely close to our target.
I'd be highly surprised if anyone got any interaction from any of the fans, with the best will in the world, "Paypal Latino", based in Florida is not interested in chatting about a single parent camping weekend in the Peak District (unlike our other fans).
If you're simply looking for numbers then fine, if you want to use FB to build a community (which we have been doing), then I'd stick to the well worn (and slightly laboursome) path of interacting with similar communities.
Silky