"Looking good Billy Ray, Feeling good Lewis"
If you've not seen Trading Places it follows the story of two people from different backgrounds, how they handle switching roles and how much better they work together. The past few years have seen designers and programmers independently moving into the field of web design. The result is often feeling good or looking good, but rarely both.
First impressions count, designs from talented designers regardless of background will invariably look good. Whilst print work looks the same in your clients hands as it did leaving the printers, websites have to look good on a range of different places.
HTML (the language behind web pages), is not a design language. A good web designer will know how to use HTML to produce web sites that look good on a variety of different screens, browsers and computers; and that they can be viewed using a modem or broadband without a long wait. This has led to a number of print houses partnering with web design houses to ensure that the right impression is made.
A lot of companies now have a website. Normally a few pages saying about the company along with the address, telephone number and maybe a shop, but websites can do more.
With broadband and good programming websites can act as a hub for your business handling all of the mundane tasks to get real ROI. Some of the areas that websites can manage are stock control, document management, client tracking, video and animation, time sheets and supply chain integration. If it can be done on a computer it is likely is can be integrated into a website.
Looking good and feeling good relies on both designer and programmer working in tandem to produce the best results for your company. With a good web design company you get functionality that is usable; you get both style and substance. In choosing a web design company make sure the company has the best of both so they can ensure your website is working for you.