New Gym Ownership Advice
- Thread starter BMX90
- Start date
This is a tough market to get into, I've recently left a leisure management Role for one of the big providers. Happy for you to message me if I can be of any help.
Here's a few questions to get started
Do you currently work/run a gym? Have qualifications as this will be hands on especially at the start.
Are you looking at Franchising or a standalone set up?
What's your competition in the area?
Why would a customer come to you over the more established gyms?
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Simple guide
1) find a niche or segment whose needs aren’t being catered for
2) set a price which enough customers are happy to pay (continually) and which makes a profit
3) market it well.
Sorted.
1) find a niche or segment whose needs aren’t being catered for
2) set a price which enough customers are happy to pay (continually) and which makes a profit
3) market it well.
Sorted.
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I think also that a gym need to have something behind it to push i.e. a person at the helm with a track record in getting results with people
Even here in Devon there are private gyms but they compete with council owned gyms that offer more
I do most of my training on the roads fields forest and hills but when I want to use a gym I just go to our council run gym
Even here in Devon there are private gyms but they compete with council owned gyms that offer more
I do most of my training on the roads fields forest and hills but when I want to use a gym I just go to our council run gym
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That's a very good idea Boxing is what I like but most commercial boxing gyms always survive and I believe that MMA gyms have a similar success rate .
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For those struggling for space, simply open your front door and exit the house.
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Great comment when not taken with the rest of what I’ve said.
Like most of your posts, they seem to live in an intelligence vacuum.
For the avoidance of doubt, after all this is over, many, many people will have little disposable income to be paying for gym memberships.
I don’t think now is the time to be investing money in a gym, or a lot of other bricks and mortar businesses for that matter.
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You could claim at any point in the past few decades that many people have little disposable income to be paying for gym memberships.
Yet people did. Why is that?
Perhaps they chose to spend some of their disposable income on the gym for some reason beyond you?
Yes, millions are out of work. Yes, millions are on low income. Care to name a time in the past 50 years when that wasn't the case?
There are also millions who do have disposable income. They can choose to spend it on whatever method of getting fit, keeping fit, losing weight etc that they utilise the gym for.
Your flippant remark that people struggling for space to exercise at home should go out the door goes rather against their desire to use the gym.
Do you even accept that people (other than you) choose to use a gym?
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C
Callum s
I personally can't see gyms opening anytime soon, doesn't mean you can't get a good plan together.
I wouldn't even worry about gym equipment prices at the minute, most is on lease anyway. If you haven't found what kind of gym you want to open, why are you looking at equipment?
These big gyms for instance mainly have thousands of treadmills, cardio machines but hardly any weights, that's their target market. Opening a body building gym will have more weights than treadmills sure you get the picture.
Regarding disposable income, people will still find the money for gym memberships and that's a good thing, exercise helps mental health! If people really can't afford it there is a scheme where you can get help from the doctors and the membership is pretty much free.
I wouldn't even worry about gym equipment prices at the minute, most is on lease anyway. If you haven't found what kind of gym you want to open, why are you looking at equipment?
These big gyms for instance mainly have thousands of treadmills, cardio machines but hardly any weights, that's their target market. Opening a body building gym will have more weights than treadmills sure you get the picture.
Regarding disposable income, people will still find the money for gym memberships and that's a good thing, exercise helps mental health! If people really can't afford it there is a scheme where you can get help from the doctors and the membership is pretty much free.
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A few years back, I had some Major Surgery. Before that, I loved to swim, but found it difficult when I returned, and ended-up with an Incisional Hernia - Back to 'Square-One!' My Doctor put me in touch with a Gym, and the Instructor 'Eased' me back in to things before I went back swimming.
- Rehabilitation was the Niche Market
- I was prepared to pay the price (One-2-One Short Sessions)
- Marketing via Medical Practitioner
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So true Chris! Call or Meet anyone in the same business and the initial response is always "We are so BUSY!" I once added "Then why have I interviewed 3 of your staff during the last month?" . . . . He then went to get his coat!
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Hi, we are a dance school which we run from our own leasehold Studio. Yes, the school was running at weekends and a couple of weekday evenings, until we had to close because of government restrictions.
But we had other groups using the space eg Karate, Pilates, Yoga, Slimming World, Adult tap, Belly dancing, among others. So they all helped with their contributions to hire the space.
Perhaps the OP could do the same?
But we had other groups using the space eg Karate, Pilates, Yoga, Slimming World, Adult tap, Belly dancing, among others. So they all helped with their contributions to hire the space.
Perhaps the OP could do the same?
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Lots of personal trainers are doing online classes now to generate income.
Their clients are no longer having to find the time to get to and from the gym and are saving other costs like potentially pay for parking. I can see an increase in demand for stay at home online classes, which could hit gyms.
Their clients are no longer having to find the time to get to and from the gym and are saving other costs like potentially pay for parking. I can see an increase in demand for stay at home online classes, which could hit gyms.
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True but there are others you don’t. Just saying the gym industry may have changed. Also 1 PT could train potentially more online in one go than in one room.
Take accountancy training, it used to be in a classroom of 10 - 20, now it is often at home where 1 lecturer can provide classes to a lot more students, saving a lot of cost and increasing profits.
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to say gym memberships will be the first thing to go, I don't agree.
If my gym memberships went up double I would pay.
Lot of gym lovers out there
If my gym memberships went up double I would pay.
Lot of gym lovers out there
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Brave but not stupid. A recession is also a key weapon in the arsenal of a capitalist economy to kill "excess" and to restore a new platform for future growth. My intuition may be mistaken but it "feels" like we've hit peak coffee shop, peak gym (and a few others not required to be mentioned). They're everywhere and a few perhaps ought to be killed off to give space to the ones left behind. I agree with being bold though.
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