to say gym memberships will be the first thing to go, I don't agree.
If my gym memberships went up double I would pay.
Lot of gym lovers out there
The extent of the crisis will determine whether it is a choice or not. Hyperbole aside, if the economy enters a period of turbulence equal to that of 1929 - 1933 then the vast majority will be cancelling gym membership as the responsibility is food on the table. On reflection for me, with comments such as yours I have to remind myself this thinking exists in the West, because of a certain age, we've all (me very much included as well) never actually faced any real hardship in our lifetimes. I think this makes us quite weak incidentally and naive as we move into a new age of competition with the East. And that we shouldn't be lulled into a false sense of security (in my humble opinion) that it "can't happen to us". I hope it is business as usual in the near future, I genuinely do but it doesn't harm to re-evaluate worst case scenarios in times such as these. I don't see many doing it in my personal observations.
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