Marketing Trends in 2018
- Thread starter Chip chip
- Start date
What people are talking? What is 4.0? Why will the trends in 2018 be any different to 2017?
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- Original Poster
- #3
Marketing 4.0 means connecting the tasks of classical marketing with today’s digital possibilities. Marketing is the most creative and innovative. Not the same at all times. Therefore, I think marketing 2018 will focus more on the total harmony of digital technologies such as: Embracing Insight-Driven Marketing, Integration of Mobile, Increasing Focus on ROI, Customization and Personalization, Expanding Use of Content Marketing, Moving Social Media Mainstream, .... uses best digital marketing marketing tools. Marketing also needs to understand the market trends in order to come up with a plan that fits with the customer psychology. That's why 2018 marketing will be much different from 2017. That is my opinion
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That list could have been written any time in the last 5 years and excluding the digital and social elements that list could be 30 years old. Why is it so revolutionary in 2018.
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- Original Poster
- #5
The above list may have been written 5-7 years ago. However, detailed analysis, it will be more innovation. It can not be said that this year's trend will be exactly the same as that of 5 or 10 years ago. Still, it's such a category. The example of viral marketing you might have known 10 years ago, but in my country, it exploded 1.2 years ago. And each year, how to make viral different.
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The core marketing methods haven't changed. There are some new tools you can use but the methods are still the same. 2018 will not be that much different to 2008.
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C
Createanddirect
2018 will see an increase in video content consumption, due to the decreasing attention span of consumers and the over saturation of content on the web, brands need to provide extra value with way more creative videos (like short cinematic type videos). A.I is making an introduction via bots and also social media is catching up with search engines as a trusted source to search for answers, information and products.
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They have been saying this for years. I agree there is far more video but most of it is for entertainment. The rest is dominated with poorly produced B2C and B2B guff.
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Nochexman
My suspicion is that in 2018 Marketing will be even more acutely assessed in terms of its contribution to sales.
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I certainly hope so. I think this has been missing from marketing for too many years as companies have put time, effort and money into new channels without looking at their effectiveness.
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The way I look at marketing is the process around creating awareness about a brand & appealing customers to purchase your product. The process remains the same but the tools used have changed and so one has to look into different tools when thinking about a marketing strategy.
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Caledonian TV
You're obviously unaware (or trying to deflect attention from) the inconvenient fact that so-called 'social' media is often viewed as toxic... i.e. Business owners becoming concerned with their business being associated with 'fake news', hate speech, conspiracy trash and infantilisation. - Likewise 'Email Marketing' is just, at the end of the day SPAM! Which again can be fairly toxic.
Strangely enough, I expect to be seeing some examples of this very soon from a certain quarter.
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Social media is generally a poor marketing platform. For some B2C products and services advertising can work well but for the rest the ROI is very poor. Many big names are catting back their SM marketing spend and many small business see little return for their investment.
Email marketing will be severely curtailed in a couple of months once GDRP comes into force.
Email marketing will be severely curtailed in a couple of months once GDRP comes into force.
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Marketing trend in 2018 is still content marketing and a well executed campaign can possibly delivers solid ROI as well as more than 50% cost less.
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Have no clue what you mean by the last few words there.
Overall so far the marketing trends in 2018 appear to be exactly the same as in 2017. And 2016. Probably earlier too.
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Caledonian TV
I tend to agree with Mr D... What is written there appears to be just some random words thrown at the screen. And I say that as someone fortunate enough to have a significant section of my family hail from Hong Kong and is, thus, well used to interpreting things that might be somewhat lost in translation. - Even allowing for the fact that English might not be your first language Steve, what you've written here says (communicates) absolutely nothing. - Sorry to be so harsh.
Googling the term I get;
"A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."
Well... That's been going on for at least 20-25 years and is clearly nothing new; no matter how many obfuscatious buzzwords you throw at the wall.
What we have today as the result of increasing internet access is a buzz of grossly infantilised (what I call) 'black noise' most of which is of little or no communications value; not to sane, sensible grown adults of reasonable intelligence at least. - Fine if you're selling random tat, or are merely a Spiv selling snake oil, in for the short game.
The real question then is - are you a mindless sheep that simply follows the trends?
Is your target audience/market the intelligent, reasonably intelligent individual who know their own mind? Or are you merely looking to fool some of the more 'ignorant and rudderless' people for enough of the time to access a little of their cash?
To my mind there is something very 'weak minded' in those that feel the need to slavishly follow trends without really understanding them; and something sociopathic about those who cynically manipulate them. - One of the reasons why marketing, particularly online marketing, gets a bad name at times!
Googling the term I get;
"A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services."
Well... That's been going on for at least 20-25 years and is clearly nothing new; no matter how many obfuscatious buzzwords you throw at the wall.
What we have today as the result of increasing internet access is a buzz of grossly infantilised (what I call) 'black noise' most of which is of little or no communications value; not to sane, sensible grown adults of reasonable intelligence at least. - Fine if you're selling random tat, or are merely a Spiv selling snake oil, in for the short game.
The real question then is - are you a mindless sheep that simply follows the trends?
Is your target audience/market the intelligent, reasonably intelligent individual who know their own mind? Or are you merely looking to fool some of the more 'ignorant and rudderless' people for enough of the time to access a little of their cash?
To my mind there is something very 'weak minded' in those that feel the need to slavishly follow trends without really understanding them; and something sociopathic about those who cynically manipulate them. - One of the reasons why marketing, particularly online marketing, gets a bad name at times!
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Text marketing or sms campaign will always be the easiest way to promote your product or an event. it’s always worth using SMS Marketing to quickly and easily build interest for your product.
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i can understand that, But today's generation are using apps and internet services to promote their business and SMS marketing is an effortless source and less time consuming way.
You can provide them effective information using the SMS marketing and also you don't need to visit them physically...
You can provide them effective information using the SMS marketing and also you don't need to visit them physically...
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They also seem to think marketing on SM is effective as well
It's also very annoying and ineffective in many cases.
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It depends how the information is shared to the customer and 93% of sent messages opened and read by the people..
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Perhaps the experience of those who have tried it is different than the experience of those trying to flog it.
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Caledonian TV
Frankly it's more likely to make me want to lamp the person sending it out than buy from them!
Mainly by accident I imagine - or to discover who's due a smack in the face the next time you encounter them! - It's B@ll@cks mate (and no, that's not a swearword!) - pure unadulterated B@ll@cks!
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Without doubt the biggest turn off on any marketing forum is people who blindly promote their medium whilst clearly having no idea what marketing is.
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One of these days I'd love to see a company who promote a particular method in their business as coming on the forums, helping dozens of people then at some point start a discussion of different methods of reaching potential buyers. Not one dimensional my way is the most holy and right way while all other methods are done by heretics style... as some sales people put their service across as.
But a discussion with different experiences and good ideas which oh by the way that respected poster does one or two types...
Marketing themselves in a different manner. There are posters on here I'll happily look for to use their services in the future as I'm already convinced of their business acumen. They've already sold me on their service.
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As suggested by Mr D trends don't really have a part to play. It depend totally on what you are marketing, who you are trying to reach, what you want them to do and what your budget is.
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what will you do when you are organizing an event on urgent basis or offering something for limited period? what method you use to spread the message or news?
i think text marketing is the optimal way to reach maximum people in short time with low budget.
i think text marketing is the optimal way to reach maximum people in short time with low budget.
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C
Caledonian TV
...You seem to be operating on the basis that this is Facebook, or some other platform filled with dreamers and wannabes; a few of whom might be dim enough to buy into this nonsense.
Firstly, SMS SPAMMING is now-ancient news... I first saw it floated when mobiles phones started to move from analogue to digital somewhere around 20 years ago. It got an angry reaction then, as it does now... As did 'bluejacking' when it ejaculated onto the scene. On that basis , it's frankly dishonest to try and associate it (as you have) with 'trendy young things living the life virtual with their apps and their iPhones. Or indeed as something 'new' that people simply haven't 'discovered'.
Secondly, you're STEALING... In much the same ways as unwanted tele-marketers do, you're stealing people's time. - Not making a polite request for it; not trying to draw attention, you're crashing your way into people's lives - the vast majority of whom - don't want you there.
What that does is DAMAGE the reputation of whatever it is you're selling and of you, yourself, as a marketer.
Here's a comment from the TPS on the subject: http://www.tpsonline.org.uk/tps/mobile/unsolicitedtextmessages.html
Thirdly, as the GDPR kicks in it's going to become increasingly difficult to do legally... So, expect people who buy into your 'service' to start getting prosecuted.
Fourthly - this pidgin statement; "93% of sent messages opened and read by the people.." ...is both unreferenced and vacuous. The plain fact is that on many phones you have to scroll through a message list to delete them, and this will retune a 'delivered' tag to the user; in fact some phones/systems do that as soon as it reaches the inbox! - Meaningless!
...Any one of a few-dozen things that legitimate marketers do without enraging the majority of people who encounter the marketing message.
The reference about sailing up the Clyde on a banana skin obviously went straight over you head; so I suggest you go look it up!
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