M
murdoch
- Original Poster
- #41
1. No fast food chain gives a discount card. I will make something similar to the Tesco cards and then give them points for each £ spent.
2. I will have ads on the windows and the walls, it woudn't be a problem for the people that eat and even if it is I rather loose couple of dozens of customers than thousands of pounds.
3. I will be selling also souvenirs, because London is full of tourists. So I will be selling keyrings, etc near the toilets.
4. I will have stuff to buy in the lavatory such as condoms, tissue and golden root complex.
5. I will have a clown in each store which will bring kids with their family...
6. If you have seen in london there are people holding wooden boards with signs saying something like "Mcdonalds 10 meters". To save money I will not hire "stick holders" but will tape the boards to the near walls../QUOTE]
I'm starting to really enjoy this thread now, especially as we are starting to see more of the Business plan. Its either brilliant or mad, but certainly its revealing.
A couple of minor points.
Regarding your point number 6: well, as far as I'm aware, the reason that they employ people to hold advertising boards is that its legally ok for people to stand on their own and advertise something in public, but its NOT legally ok for you to tape boards to nearby walls! (otherwise you would find people tape things to the windows of your chain of fast food restaurants, and there would be no such thing as 'advertising posters' as there would be no need of them, we could all just tape anything anywhere).
regarding point 1: well, discount cards or member cards are used in some restaurants, Ive seen these in laminate like a small credit card... but certainly I agree that Ive not seen them in fast food restaurants before.
Oh, what kind of food will you be serving by the way?![]()
What is you target market, tourists? Or families? or both?
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