Excellent post, Matthew.
I often speak with business owners who are looking to sell and their first question is invariably about valuation (followed by how long it will take to sell). Give the business owner the standard line John1989 provided - "a business is worth only what someone is willing to pay for it" - and it doesn't soothe their itch. They still want a figure.
So business brokers give them a figure. Typically, brokers who handle small businesses give the owner a flattering figure and the impression that the business will be very easy to sell. Owner goes away happy, and often ends up hiring that broker to sell his business completely unaware of
the major dangers of using these brokers.
And you, as a buyer, are going to be dealing with brokers like these - awful fate for you! - unless you've already identified a target business and are speaking directly with the owner.
In addition to the really useful list Matthew provided, I'm going to add that the figure you pay will and should be influenced, in
a big way by:
- how well prepared the business is for buyers' inspection i.e. accounts, employee contracts, transferability of the business (lease assignment) etc. etc.
- whether you're buying assets or shares (major tax and liability implications for you)
- how dispensible the owner is to the business ... I appreciate Matthew has mentioned this, but it's worth mentioning again
- whether there are one or two customers who account for an unhealthy share of the turnover (20% or more)
- whether customers are one-off or are on a subscription model
- how well the seller has sourced "non-obvious" or "strategic" buyers i.e. those likely to derive large synergistic benefits from the acquition
- how well the seller gets those other buyers to compete with you to push the bidding up (if they're foolish or naive enough to not have other buyers competing with you, you'll end up getting a very good deal! It could be even 50% or less than you'd otherwise pay)
A business being sold for £100K by one seller could possibly achieve £500K if being sold by someone else. A lot depends on who the seller is and what his expectations are.
I put together an article for sellers titled "
Whatever your business is worth, I'll pay double". Maybe that'll give you an idea that you shouldn't be negotiating (or seeking) a single "valuation figure".