Honest website review

sipexa

Free Member
Jan 7, 2017
43
6
In main screen, using pastel light colours innail varnishat the large images which shows accessories may be good. When I open the main page, my attention goes to nails at first. But the important thing is accessories. So upper section at the page which shows logo is so high. Lowering height of that area, and enabling taking attention of accessories at first sight may be good.
 
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NewGardenStyle

Free Member
Jun 26, 2014
362
82
First impression is that your header is way too big. It pushes your content too far down the screen. Worse, the photos below don't even fit into my browser (chrome, laptop) in full. That's due to both the images being too large and the amount of screen space taken by your header.
 
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T

teshanmoon

Thank you very much for your comments. I have adjusted the header size and also slightly changed the landing page so the images are more focused on the jewellery.

I hope you agree it looks better already :)

Thanks!
Louise
 
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fisicx

Moderator
Sep 12, 2006
47,001
9
15,529
Aldershot
www.aerin.co.uk
It's a standard shopify website so you are pretty much stuck with the themes they offer - unless you get something bespoke built.

You have got more animations than Disney - this is quite offputting and unnecessary. Bin all the animations and sliding effects - especially on the product pages, this just doesn't work well on a phone.

Why are you hiding the products? Bin all the homepage guff and just shown the categories. It's a shop not a brochure so you don't even need to tell me it's bohemian stuff.

There is no passion for the products. The descriptions are staid and boring and look like the wholesalers description not something you wrote yourself.

Add to Cart is US. Add to basket is for the UK.

As a bog standard shopify site it works, but it doesn't sell the products, all you are doing is displaying them. Better (bigger) images and descriptions would help as would showing me how the products look when worn.

And...

Your logo is cropped - it has square edges

And and...

Look at the site on your phone - there is nothing of value above the fold.
 
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I think you can benefit from a logotype redesign. Get a logotype that is memorable and that better corresponds to the products you sell. You're into jewellery and your logotype should be in line with the logotypes that are used in the industry.

Also I don't know if you paid a professional logotype designer to do it or not, but one issue is that it's background is not transparent. If you look at professional logotypes you will notice that the background is transparent. Your logotype has a white background and square edges, which has been mentioned by fisicx.

Moreover, you should make your product descriptions more interesting. Make them unique and captivating. I can see that you have added images of how the jewellery looks once worn, which is great, now you have to write something that captivates the audience.

Best of luck!
 
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fisicx

Moderator
Sep 12, 2006
47,001
9
15,529
Aldershot
www.aerin.co.uk
I think you can benefit from a logotype redesign.
You don't even need a logo. The name of the business in the right font is sufficient. There a have been a number of threads on this topic here and elsewhere, a lot of testing and plenty of examples of successful sites with no or minimalistic logo.

I'm not suggesting you don't have a logo, I'm just saying in many cases you don't need a logo.
 
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Follow @fisicx 's advice - and particularly this bit -
There is no passion for the products. The descriptions are staid and boring and look like the wholesalers description not something you wrote yourself.
Your target demographic is (I assume) young women and girls and they will be looking at your website on a mobile only. You have nice products and at good prices, but there are just no effusive descriptions with words like beautiful, lovely, adorning, delicate, etc.
 
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Hi, overall it's ok and will be a good starting point.

The brand/logo needs to be a lot better, however.

You will need to continually optimise the site as you go along.

You need some good emotive words etc, I recommend reading webs of influence it will help you to market your website to your audience better...
 
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