Allowable use of purchased images?

[Lucan Unlordly]

So I buy an image from Getty or some other similar provider, which I frame and put on the office wall behind my desk. Or, I have it blown up and used as wallpaper to cover the entire wall.

I'm pretty sure I'm ok to do that, but what if I were to film a series of Vlogs using the wall as a background?

 

[sarky]

If it is a rights managed image it would not be permissible. If it is royalty-free it might be OK but you will need to read the licence. You can always ask Getty: they'd be delighted to sell you an expensive licence.

 

[IanSuth]

we have been looking at similar this week over using an image in an ad - on istock it seems to be you are ok if you purchase a standard licence to use it in an online ad or small scale printed literature but if you want to put it on a physical object for sale (tshirt, mug etc) or do a massive print run then you need to speak to them about other licensing options

 

[Paul Kelly ICHYB]

It depends on the license you purchase!

 

[WaveJumper]

How about changing the image altogether and use something that promotes yourself or your business ........ a bit of "free advertising'"

 

[paulears]

Getty ask you what you want it for, that sets the price.

 

[HFE Signs]

You should be able to find the right of usage and what you are allowed to do for the price you paid, some sites have a structured payment point based upon the rights you require. I have read of issues with Getty in the past and personally I avoid them for that reason.

 

[Lucan Unlordly]

How about changing the image altogether and use something that promotes yourself or your business ........ a bit of "free advertising'"

I'll be wearing one of our branded hats

The image that I'm thinking of using will enhance the feel of any video blogs without detracting from the message.

 

[fisicx]

A bit off topic but...

Do video blogs still work? There are zillions of the things on YouTube, I can’t remember the last time I watched a talking head.

 

[Deleted member 59730]

While some agents like Getty make things easy for the buyer with simplified licences the proper answer is that it is up to the rights owner to decide which rights are sold and at what price. Some rights might already be reserved for specific uses.

A few years ago I sold a licence for a client to use an image as the backdrop to a Press conference. Half hour licence cost them £200. (It was seen all over the world.)

 

[Lucan Unlordly]

A bit off topic but...

Do video blogs still work? There are zillions of the things on YouTube, I can’t remember the last time I watched a talking head.

Within the industry I work I'm known by a nickname, that is also part of the company name, which I used whilst hosting a forum for many years. I won't bore you with the nitty gritty but some of the stories of corruption we broke sent rumbles through the foundations of Whitehall. This wasn't the be all and end all of the forum which had many traits, including a bit of humour, and it's the latter that I hope to use within a Vlog, caricaturising my former nickname by wearing a comedy mask, or several, to present certain topics in a way that isn't just a talking head in front of a camera.

Will it work? I'll let you know

 

[Lucan Unlordly]

Just found out that a very rough estimate of costs for an image used as a backdrop for broadcasting is a couple of thousand plus.

Apparently if I have purchased and own the posters, paintings, photographs which just happen to be on the back wall they are incidental placements and I'm ok to use?