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what is a fair price to pay for leaflet distribution?

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Amazin

Amazin

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Mar 24, 2009
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Leytonstone, South London
I have a friend who's only working part time and im thinking of getting her to distribute some leaflets for me.

im thinking £10 for every 100 leaflet she distribute. I have over 1000 leaflets. Is that too much to pay?
 
It depends where you are delivering to. If it's all terraced properties with no front garden, she'll be on a much higher rate per hour than if it's big houses with long drives all spread out. I deliver magazines, can be between 50 an hour in the villages, or 180 an hour on new build estates.
 
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Professional would charge £15-45 per thousands, dependent on the total volume!
 
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Delivering to homes is always cheaper than businesses. Normally leaflet companies charge on if it's a solo leaflet or if they can deliver 4-5 at the same time and by 1000 not 100. This can be around £25-£50 for 1000 leaflets.

Have a look at leaflet distribution prices in your area and see what the charges are and then you'll know.

Another way of looking at prices and how much you want to pay is looking at how long it will take and how much you can earn an hour - anything less than that amount is a saving!
 
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So for a thousand flyers you will pay £100. As the above comment says, give me a couple of thousand and I'll do them for you! ;)

Normally you can get 1000 solo for around £40, but the trouble is in getting a company who will do it in the first place, and actually deliver etc.

I've actually found flyer distribution to be a waste of money and time. Don't get me wrong you pick up the odd job, but you barely break even, once you've paid for the design/time finding someone/pay for delivery etc.

What you would be much better doing is picking 100 houses at a time knocking on the door with a flyer and just having a relaxed no pressure convo on what you do etc. Most flyers will get dumped in the bin.
 
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The key with flyers is to deliver big numbers, and deliver on a repeat quota. I know a cleaning business who delivers 10k a week on a repeat basis, and gets all his work from this.
The key to doing this is getting a reliable person to do the distribution. I will be starting a similar campaign soon, and have found someone who starts next week. I will be doing spot checks to ensure they are doing the work. Hope this helps.
 
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bigsie said:
The key with flyers is to deliver big numbers, and deliver on a repeat quota. I know a cleaning business who delivers 10k a week on a repeat basis, and gets all his work from this.
The key to doing this is getting a reliable person to do the distribution. I will be starting a similar campaign soon, and have found someone who starts next week. I will be doing spot checks to ensure they are doing the work. Hope this helps.
Click to expand...
bigsie said:
The key with flyers is to deliver big numbers, and deliver on a repeat quota. I know a cleaning business who delivers 10k a week on a repeat basis, and gets all his work from this.
The key to doing this is getting a reliable person to do the distribution. I will be starting a similar campaign soon, and have found someone who starts next week. I will be doing spot checks to ensure they are doing the work. Hope this helps.
Click to expand...

On the basis of getting someone to deliver the flyers for a reasonable figure of £40 that's £1,600 a month in flyers! Are you really going to generate say over 2k a month in sales to make it worthwhile? They will be people a vast majority of people say 80% who will never ever buy from you no matter what! That's £1,200 every single month wasted! Not to mention the cost of flyer design and how much the flyers cost, your probably looking at 2k a month wasted!

Pick a area a week and go and introduce yourself. The level of interest is going to be greater as they can't just throw you in the bin, and you can gauge who has genuine interest. You'll sign peoe up on the spot and those who don't you could do a direct mail campaign until they do!
 
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I am telling you by doing the above the said cleaning business makes 100k profit a year, but it
is up to you if you believe it my friend.
I know of several other businesses that do very well out of this method too, but as I explained it has to be done on a large scale and repeated in a methodical way.
 
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Hi there...I run a Leaflet Distribution Business and the going rate we would charge is £38 per 1,000 Delivered with a minimum order quantity of 5,000 Leaflets. Most business owners that are serious enough about getting there business noticed will order up at least 5,000 including distribution. Also if you use a genuine Leaflet Distribution Business like mine for example you should get a full report or even GPS Tracked Distribution.
 
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We also run a leaflet distribution business within South Yorkshire and we typically charge £49.95 per 1,000 for solus GPS tracked delivery. The rates are lower for grouped delivery but it's not something we recommend as the response rate is generally much lower.
 
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I have just started my own plumbing business and had some leaflets designed. The going rate for someone to deliver them around my area is £40 per 1000 leaflets.
Because it's early days in my business I decided to get out and deliver them myself. That way if you bump into people outside there property, it gives you a chance to introduce yourself and answer any questions they may have.
So far I have delivered around 250 leaflets and had 6 jobs from it. Only small repairs but still brings cash in.

My only fear is, you pay someone to deliver thousands and thousands of leaflets - How do you know they were all delivered and not ditched in a recycle bin or something?
(and no I didn't used to do that when I was a kid delivering the local free newspaper... honest!)
 
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Chris,

first comment is 6 jobs on 250 leaflets, self delivered - well done and keep doing it!

However, how long did it take to deliver the 250 leaflets. Using a third party is about the cost of your time - could you have done something to increase business in the same timescale. I probably think not, in this case.

As for your worry about leaflets being dumped, it is a risk you take, however, using established, reputable companies should reduce the risk.
 
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Chris - that is good! Do your best to keep those customers now. Fridge magnet or something with your phone number on ;)
 
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consultant said:
Chris,

first comment is 6 jobs on 250 leaflets, self delivered - well done and keep doing it!

However, how long did it take to deliver the 250 leaflets. Using a third party is about the cost of your time - could you have done something to increase business in the same timescale. I probably think not, in this case.

As for your worry about leaflets being dumped, it is a risk you take, however, using established, reputable companies should reduce the risk.
Click to expand...

Couple of hours to deliver those leaflets. Seeing as I have just started out, I have time on my hands in between jobs - Wherever I am working, if I have nothing else on, I deliver a load of leaflets in that area.

I also have some postcards with my details and a section saying "Recently worked at number....... - Please ask them for a reference"

Don't get me wrong, once I get a steady run of work I won't have as much free time. May be then I will contact a distribution company. But for now it works and saves me money and I know they are getting posted where I want.
 
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H_Martin said:
Chris - that is good! Do your best to keep those customers now. Fridge magnet or something with your phone number on ;)
Click to expand...

I know what you are saying Martin. I have stickers with my details on for them to put under the kitchen sink or in the airing cupboard.

I also post a receipt, compliment slip and business card after each completed job also. ;)
 
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Chris Fallon said:
I know what you are saying Martin. I have stickers with my details on for them to put under the kitchen sink or in the airing cupboard.

I also post a receipt, compliment slip and business card after each completed job also. ;)
Click to expand...

good stuff! keep up the good work ;)
 
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You might want to test the company if they will manage to deliver all of them. I've approached my local businesses to deliver them in my area, I've made up that I own 6 empty properties in this area and if I don't see a leaflet in all of them, I won't pay you. Then the excuses started to happen, I ended up giving them to a company which distributes newspapers and catalogues to my area
 
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Hi everyone .people say it takes 7 hours to deliver a thousand leaflets. I deliver 1500 in 6 hours for a reasonble price of £80.00. I use a tracker to prove that ive done these aswell .
 
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It depends where, if it is in Central London you could probably get several hundred done in an hour, But if you're talking about some rural location you would probably struggle to get 100 done in several days work.
 
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6 jobs from 250 leaflets is an incredible response.

We have a ritual of handing out 1000 leaflets per month with our firm, and the response is 0 to 2 enquiries per 1000. This is with good quality postcards posted to targeted, affluent prospects.

If I had a response like that I wouldn't look at any other form of offline marketing. Well done fella.
 
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Obviously leaflets works, or my recycle bin would be half empty, but I would be interested if conversion rates have decreased over the 'internet' era, and if so at what rate?

Many years ago before the internet existed I created a home shopping business, and the only marketing I did was via leaflets, I delivered them myself, and got 1 in 100 conversion rate.
 
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Alan, I definitely think they have decreased in effectiveness in the internet era.

I remember 20 years ago posting leaflets and the phone ringing off the hook had I posted leaflets for an afternoon. Maybe a 2 to 3% conversion rate. Why do you think that that may be?
 
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Pretty obvious to me. Every one, even my 89 year old dad, uses the internet to research potential suppliers.

Leaflets now look 'desperate' and are a form of 'interruption' marketing that generally is not welcome.
 
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Just my own view but leaflets can be a useful method of advertising, and I do not see it as "desperate"

I used to work with the limelight group many years ago, they spent fortunes on full page adverts in the sunday magazines in newspapers, then they went into monthly publications, then they opened shops etc.

They still continued with all forms of advertising, since some people will never buy from an advert but prefer to visit a shop, plenty are happy to buy from an advert etc.

Put simply, some people will always respond to leaflets, the sucess rate of leaflets depends on many things, but I would expect a 2-3% response rate normally, and up to 5-8% if delivered to a very targeted audience.

A badly designed leaflet will achieve zero response.
 
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Amazin said:
I have a friend who's only working part time and im thinking of getting her to distribute some leaflets for me.

im thinking £10 for every 100 leaflet she distribute. I have over 1000 leaflets. Is that too much to pay?
Click to expand...
Hi! Leafleting takes between around 5-8 hours per 1,000! If you are in the city with plenty of flats, you're talking closer to 5 hrs but if you are in an area where housing is spread out like Wimbledon, you're talking 8 hours! £70 - £100 is a fair price, for me! :)
 
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But for a current price my daughter is doing flyers for a local music event - £55 per box of 800 cash in hand. This is to post through the letter box of houses in the targeted area with none to be put through a letter box marked "no junk mail" or similar.

Her and a mate have done 5400 so far - they run at 100-150 per hour depending on housing density (drive length)
 
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I offer marketing services for £15 / 1000

Fair price is usually around £20 - 25 / 1000
 
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Michael Gyan said:
Tax will not comply as this is only a service and not a full time earning
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Anything over £1,000 a year you do need to declare with a self-assessment return to HMRC, and if you earn less than that as a provider of leaflet distribution then you are probably not what a company would be looking for.
 
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