Aged domains - any benefit?

FLAUK

Free Member
Jul 7, 2009
202
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When launching a new site, is there any seo benefit from buying and using an old domian on sedo for example, over registering a new domain?
 
To add to the previous post I do remember an article saying that if a domain changes owner and host in a short space of time it may take a large hit in the serps even if it has been in use for a number of years
 
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Remember domains have other aspects to them unrelated to SEO. Make sure you look at all the pros and cons of possible domain names new or otherwise.
 
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Website age (and its backlink profile age) is what really matters. If its a old domain but no backlinks, its of no use.
 
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Website age (and its backlink profile age) is what really matters. If its a old domain but no backlinks, its of no use.

Speculation, as far as i am aware domain age does matter but is only a small factor. The length of a domains registration contributes also so a domain registered for 1 year would have marginally less authority than a domain registered for 2/5/10 years. My main domain is registered for 10 years to extract any benefits from this.

I could be wrong but this is my take on it and as always all these points are debatable.

References:

http://www.webconfs.com/age-of-domain-and-serps-article-6.php
http://www.searchenginejournal.com/domain-age-how-important-is-it-for-seo/7296/
 
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we are all doing a little educated speculation here. From experience, all things being equal an aged domain will outrank a younger domain. (I know keyword rich domains buck this rule but that's another discussion)
 
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Matt Cutts, Google engineer Quote:
"over 200 signals that we use in determining search rankings."

Domain age is just one of them..

I mix and match, if I find a decent aged domain with my keyphrases in it I will buy it and throw up a site on it. If cannot find one with my keywords then I buy new.

You can strike gold by buying an old domain name, with existing backlinks, keyword rich and registering it for 3-10 years. That's the ideal scenario.

Example: I bought the domain franchisesireland.com - it was about to expire and I fully expected the owner to re-reg it at some point which they never did. I waited for the grace period to be up and bought it for £10 despite it being worth closer to £1000 or more. It had PR3 and a tonne of backlinks and was registered first many moon ago. It currently sit's number 3 in Google for the phrases "franchises ireland" and is an excellent little site that I have done minimal SEO work on and brings in good quality website traffic.

Had I gone and bought the domain franchises-for-sale-ireland.com /.ie /.co.uk /.net etc the same results would not have been achieved without some decent SEO work.

So at the end of the day a good domain with all the benfits can save you time and money.
 
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