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Youtube and Blogs...do they increase sales?

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thelimitlesscafe

We are developing our marketing and advertising plan. And just wanted to know if any of you have put your services on Youtube or delivered an in-depth Blog?

If you have we would be interested in learning your experience; like has this marketing and advertising method increased your sales?

And what other methods of advertising have you used...especially in the early days...what was more profitable for you....(do not want to hear word of mouth).
Only where you've had to pay for your advertising and marketing.

Look forward to your responses

Kind regards,

Martin
 
Hi Martin,

What's your business? There are many different marketing channels, some more suitable for certain businesses.

A blog works well for us as a marketing agency because people like listening to our viewpoints and it's also great for search engines. B2C businesses where you can put some kind of angle on a product or service works well on YouTube.

What's your business and I'll be able to give you a better steer...

Alex
 
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We are in the process of setting up a nightclub and internet cafe
 
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At the same place? YouTube people at the club doing stuff might get you some traffic but blogging probably won't. Either way most of the traffic will be untargeted so of little use. What's wrong with putting up hoardings, probably be much more cost effective.
 
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A blog could be useful to post offers - especially for the nightclub. Twitter may be worth exploring as well.

I guess Youtube could work if you put videos up - people might go and try and find themselves and then send it to their friends.

If you could make a 'viral video' that would work on YouTube. I don't think anyone can guarantee a video going viral though!
 
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Hi Martin

May I suggest for your business you consider hosting a blog on

'myspace'

and

'facebook'

Myspace is great for networking and raising a business profile, bands, authors and other artists use them to get fans for gigs and what not and this could work similarly for a club.

I have seen other clubs on myspace

Here are some nightclub myspace blog layouts, all you do is sign up FREE and away you go!
http://www.coolchaser.com/layout/keywords/nightclub

Myspace is here
http://www.myspace.com/theoryofr

You can see how interatcive they are.

Myspace blogs are great as you can give club visitors business cards with myspace address on and then they can post their own pics and comments to your blog. With myspace you can obtain global, national as well as local coverage.

It's a great way to interact with your members and inform them of events and news.
 
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Social media: Twitter and Facebook would be the best options for you at the moment..They are all the rage, are free and offer you the benefits of making updates as things happen in the business. Might i suggest you try and use facebook to create a flashmob and then use the footage from the flashmob to create a viral video that you can post on you tube and link to your facebook page and tweet about....?
 
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Display Wizard said:
I think YouTube is a great advertising platform! YouTube is now the second largest search engine!
Click to expand...
YouTube is not a search engine. Never has been and never will be. I agree though that it can be a good marketing platform but remember if you are B2B a lot of companies block access to facebook, twitter, myspace, youtube etc.
 
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I know YouTube isn't a search engine in the traditional sense but it processes a lot of search queries! http://digg.com/d3gN1J

I know a lot of people who will look for a product or topic on YouTube to get information, reviews and opinions on the topic or product. I personally do this all the time and instructional videos can be a very good form of subtle advertising. This provides great oppotunity to inlink to your site!

A search engine is just a software program that searches a database at the end of the day!
 
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Display Wizard said:
A search engine is just a software program that searches a database at the end of the day!
Click to expand...

Err, no quite. What you are describing is the search feature of a database. A seach engine is a completely different beast in that is goes looking for data then indexes and rank that data depending to it's relevance to set of search criteria. You tube for example does not consider anchor text, links, the semantics of the content, site structures and architectures, the use of HTML tags, header information and so on.

This explains it a bit better (it's the original Google paper): http://infolab.stanford.edu/~backrub/google.html

Sorry, getting off topic a bit here.
 
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Ok, fair comment! I suppose its more a search tool, like on a e-commerce website but it is being very widely used to search for general things! Mainly by younger generations I think!
 
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I'm not so sure. My off spring mainly use it to search for games, music, humour and so on. Can't really see a professional using youtube to get information on corporate tax law or an engineer searching for technical data.

As already suggested, it's all about your potential customers. If you are selling toys for dogs or craft supplies then I can see it being a useful marketing tool.
 
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This is very true! I suppose the main stream of search engine user will be looking for household or luxary products, which there is a lot of stuff of YouTube about!

When it comes around to people searching for data or information on things other than products, YouTube is fairly useless!
 
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After a bit of digging this popped up: http://www.dmwmedia.com/news/2009/01/29/analysis:-youtube-site-search-lil-wayne-tops

72% of all youtube seaches are music related. Not one of the top 20 searches was business related. This doesn't mean there aren't any marketing opportunities it's that just like blogs, twitter and facebook their influence is greatly overstated. Only a very few will get a good ROI in their social networking/media efforts.
 
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We don't actually use the ads on YouTube, we just put a few product and instructional videos on to show customers and use for inlinking. When it comes to social networking site, we use them mainly for links to get higher Google rankings!

Twitter is becoming widely used by a lot of companies now, good way of keeping people up to date with offers etc! But as you said, sites like this are often blocked at work!
 
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We regularly use Twitter to update our followers on office related news, as well as competitions and promotions that appear on our site.

During National Office Week in May we created a short video as part of our online Treasure Hunt. It got a great response and people seemed to like the fact it was interactive (the Treasure Hunt answer was at the end of the video).

I'd definitely recommend using YouTube but remember the golden rule - make it interesting for the viewer otherwise they'll get bored and go away!

Kim
 
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Display Wizard said:
When it comes to social networking site, we use them mainly for links to get higher Google rankings!
Click to expand...
I think you will find that most links from social networking sites won't make any difference to your ranking. The easier a link is to obtain the lower the value of that link. You would need thousands to have any impact but to get the thousands you needed would probably set of an alarm in the google command centre.
 
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Wouldn't say thats always the case, if the site linking in is well ranked and Google classes it as a quality link (Google would most likely class YouTube as a quality link as they own it) it should be ok!

I would say the main thing that Google doesn't like is loads of links coming into a site over a very short space of time, like paying for 200 links at once!

@Kim - Glad to hear Twitter and YouTube are working well for you. We're currently working on some instructional videos and trying to throw a bit of humour in there to keep people interested!
 
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Hi,

I deal with marketing within my company and i have found that if you find a TARGET market, almost every group has there own forum online where a lot of questions are asked. You can reply to the threads and posts if you can relate your product to it without it being classed as nuisance advertising.

I have found this very useful.

Hayley
 
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If - IF, most of Youtube's searches are music related, then as a B2b supplier, it's probably not going to work for most.

See, Youtube deals in the promotion of videos, and just videos - whether its social videos, music videos etc, that's all its about, so it's pointless as a business promotion platform technology - Youtube are not suddenly going to go 'business' with Youtube.

I'm amazed so many fall for this and don't understand the basics of targeting. Youtube has a slight social feel to it, but it's not a social networking site, nor is it for businesses.

Find B2b platforms, ones that welcome B2b suppliers. It will cost, ofcourse its going to cost :rolleyes:, but its that or die.
 
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there is no harm in using it, especially if it helps with SEO
Click to expand...


Ofcourse not, but it;s still pointless bcos it's untargeted.

If people want business videos, then stick them on their own websites, or have so many forgotten why they built them in the first place?
 
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eventdomain said:
Ofcourse not, but it;s still pointless bcos it's untargeted.

If people want business videos, then stick them on their own websites, or have so many forgotten why they built them in the first place?
Click to expand...

Yeah definitely stick them on your own website! We find it easier to do it through YouTube and just put that video on our website.
 
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Yeah definitely stick them on your own website! We find it easier to do it through YouTube and just put that video on our website.
Click to expand...

One way of doing it, but I meant I wouldn't go to Youtube looking for a b2b service. Its just the wrong audience.
 
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I am involved with a car leasing company run by an oriental lady who has a large presence on youtube,twitter,yourface and many other social networking sites.

I have yet to see anything but the odd referral in our stats from any of these types of sites ,inspite of it being a high competition area.:|

Waste of space IMHO for sales.

Earl
 
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sirearl said:
I am involved with a car leasing company run by an oriental lady who has a large presence on youtube,twitter,yourface and many other social networking sites.

I have yet to see anything but the odd referral in our stats from any of these types of sites ,inspite of it being a high competition area.:|

Waste of space IMHO for sales.

Earl
Click to expand...

Well we mainly use these site for SEO and YouTube videos if optimized properly come high on Google searches as they are well ranked, which you can get leads from.

I've seen a few of our competitors with loads of comments on their videos, which have got them business! Its a free service and not time consuming to do, so I think it can be worth using!
 
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Display Wizard said:
Well we mainly use these site for SEO and YouTube videos if optimized properly come high on Google searches as they are well ranked, which you can get leads from.

I've seen a few of our competitors with loads of comments on their videos, which have got them business! Its a free service and not time consuming to do, so I think it can be worth using!
Click to expand...

Quite but my point is that it is far better to put the time and effort into increasing your own sites presence on the internet than spending your childrens inheritance on untargeted traffic from the great unwashed.:):rolleyes:

Earl
 
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sirearl said:
Quite but my point is that it is far better to put the time and effort into increasing your own sites presence on the internet than spending your childrens inheritance on untargeted traffic from the great unwashed.:):rolleyes:

Earl
Click to expand...

Well its a free service and not very time consuming at all! Videos on YouTube boost you rankings and therefore your presence on the internet: http://www.free-press-release.com/news/200907/1248895429.html

Just it may not be for everyone! :)
 
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sirearl said:
Thats strange cause the last time we made a video it took most of the day.?:)

Earl
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We normally use the manufacturer's videos!

fisicx said:
Lots of unverifed statements in that press release.
Click to expand...

To be honest, all the things people do to get to the top of Google aren't verified facts, Google don't release how their system sorts who's at the top of organic results. Most SEO is just things that help with ranking and links from YouTube will most likely be looked on by Google very kindly as they own YouTube :)
 
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Display Wizard said:
We normally use the manufacturer's videos!



To be honest, all the things people do to get to the top of Google aren't verified facts, Google don't release how their system sorts who's at the top of organic results. Most SEO is just things that help with ranking and links from YouTube will most likely be looked on by Google very kindly as they own YouTube :)
Click to expand...

You are talking about your knowledge.

Not the SEO communities.:)

as for google owning you tube and fixing the results.

That would be a very dangerous commercial decision for them to take.

Earl
 
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It all depends on the search. I haven't seen a single video in the serps today. But I bet if I looked for some celeb there would be a video near the top.

And a lot of the things that people do to get to the top in google are verificable facts. Google even publishes a set of guidelines.

A video is not indexable, it needs some supporting content for google to index. It follows therefore that to get a video to rank well requires standard SEO/SEM techniques.
 
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Hi There

You should always run a blog these days, it positions you as knowledgable and experts in your field and shows that you're also contirbututing to the market you're in. If your blog isn't going to get many hits then at the least it serves as a modern way to replace those "Look at how expert we are" PDF's from your website and it also serves as a good way to maintain dialogue with your customers.

In your case think about using it to review DJ's, music, drinks, the city nightlife and then you could vote for the next DJ or anything like that.

Facebook is also good, you can set up groups to let your customers join in and help you to build the next event but you have to be careful of having enough people to join in or letting the right kind of people join in.

Myspace in your field is still the best thing you can do. It'll put you in touch with Music, whilst Youtube is growing and growing as people start to tap into the benefits of Video and adding Video search to their SEO strategy.

I think a blog is essential, Youtube next, then think about a forum and/or facebook and Myspace.

Dave
 
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I think our client LingsCars will be okay - can't see her company going bust somehow.
 
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