Yahoo PPC - who uses this?

[BrightIdeas]

Having tried using Yahoo PPC ('Yahoo search marketing') in a previous company, I have always pretty much dismissed it as never got any results. This was for a service-related B2B company though.

However, I am now reconsidering it for my ecommerce site, specifically to 'recycle' the most profitable Adwords campaign relating to a brand term that I have running at the moment. I had previously tried to extend the success that I have on the campaign by setting up an adgroup to run on the content network, but got next to no clicks.

In Google, my website ranks #3 for the brand term
In Yahoo, my website ranks #19

Any advice or thoughts appreciated.

 

[BrightIdeas]

Does anyone use Yahoo Search Marketing for their PPC?

 

[SEO Lady]

Used to, but the ROI was nowhere near as worthwhile as Adwords.

 

[Rebecca May]

Yahoo PPC is fine as an add-on, but I would not use it in isolation as Google has 85 % of the market. If you rank 3 on Google your site, but only 19 in Yahoo, it is worth while taking a look at your on page SEO. Google likes older sites and links, Yahoo tends to take more notice of the meta tags and descriptions.

 

[InPrintImaging]

Google has the mass of the market in the UK. Yahoo has a bigger presence in America from what I'd heard. To be honest, I'd never even heard of yahoo pay per click untill I read this post, which maybe demonstrates the reason why it didn't work for you first time round.

 

[hilhilginger]

Yahoo PPC works only if we have the content realted to top selling.I also stoped yahoo search marketing for over one year.I could earn only a few.

 

[Tom McClelland]

We use Yahoo PPC. It is approximately as cost-effective as Google PPC but traffic volumes (and therefore the PPC bill) are about 10% of those on Google.

 

[BrightIdeas]

OK, thanks for this, I think I'll give it a shot and see how things go.

As long as there is a ROI, then it's worth it. Even if the search volumes and therefore conversion numbers are quite low.

 

[BrightIdeas]

Yahoo PPC works only if we have the content realted to top selling.I also stoped yahoo search marketing for over one year.I could earn only a few.

What do you mean by this?

 

[directmarketingadvice]

We use Yahoo PPC. It is approximately as cost-effective as Google PPC but traffic volumes (and therefore the PPC bill) are about 10% of those on Google.

I find that, too.

Steve

 

[Edward Moss]

I got a £50 voucher about 2 years ago and it's still not used up, says something about the volume coming from Yahoo.

 

[ihatebusy]

More and more people are tending to use Yahoo as Google become more and more strict on censorship

 

[BrightIdeas]

How long does it take for the stats to show? I added my campaign this morning and there's zero stats (where there should be some impressions, at least).

Anyone have any idea what the lag time is?