WobblyJobs.Com

[Stavros]

Hi Guys
I am giving my new company name the acid test here.
I am trying to create an alternative to the white label corporate classfied job ad sites.
something that is a bit funky, will stand out from the crowd and that people will enjoy using something like monster.co.uk but more open so the user base will have the ability to comment and request new features etc.

I personally love the name. The company logo is a jelly drawn in the mr men style. when I look at the proofs the whole concept just fits but as it has been pointed out to me perhaps I am a little too close to the coal face and need to get some unbiased comments.

I have put my marketing and PR out to tender with 3 PR companies. 2 out of the 3 have said I need to change the company name and the logo as the name projects a negative image. "Wobbly, rocky, uncertain, dodgy, ropey, low spec, low paid, low skilled, unstable, unreliable, unprofessional".

I am dreading this but here goes.
Please provide me your open, frank and honest comments on the name as we are already coding and if I have to change the company image it has to happen now.

 

[MrsPWN]

When I saw your post title my instant reaction was "great name" then 2 seconds later I thought "wonder if it's an agency for dodgy jobs that are hard to fill"

Doubt that is what you will be specialising in but I agree it is a catchy name....maybe you could fill that niche tho?

 

[willitbe]

Hi Guys
I am giving my new company name the acid test here.
I am trying to create an alternative to the white label corporate classfied job ad sites.
something that is a bit funky, will stand out from the crowd and that people will enjoy using something like monster.co.uk but more open so the user base will have the ability to comment and request news features etc.

I personally love the name. The company logo is a jelly drawn in the mr men style. when I look at the proofs the whole concept just fits but as it has been pointed out to me perhaps I am a little too close to the coal face and need to get some unbiased comments.

I have put my marketing and PR out to tender with 3 PR companies. 2 out of the 3 have said I need to change the company name and the logo as the name projects a negative image. "Wobbly, rocky, uncertain, dodgy, ropey, low spec, low paid, low skilled, unstable, unreliable, unprofessional".

I am dreading this but here goes.
Please provide me your open, frank and honest comments on the name as we are already coding and if I have to change the company image it has to happen now.

Wobbly Jobs?.

What for unstable people?.

You are kidding right?

Listen mate, never mind what people on here tell you, listen to what others have already told you....Lose it and lose it quick!

 

[Stavros]

Many thanks for the comments guys keep em coming now matter how painful they are and if anyone has anything constructive to add then please chip in.

 

[ICU_Clean]

I like it a lot. the name is certainly something that will be remembered.

 

[willitbe]

I like it a lot. the name is certainly something that will be remembered.

Maybe if an existing multi million pound firm used it as a satellite site used from a massive, household name brand.

Otherwise it has to go.

Too many silly names in the world at present, you know the sort: Pinkbluecustardfish, BluerubberKitten type rubbish.

 

[Jenni384]

I like the name.

Sadly though I don't know if people will take it seriously. :/

 

[ICU_Clean]

The OP has already mentioned monster, and i think that is a classic case in point. What about compare the meerkat too.

The internet is a very crowded palce now and something that gives and edge in standing out is a great thing. If it was something like bluecustardfish.com then i would agree that is just silly for the sake of being silly.

wobblyjobs.com is simple and easy on the tongue, i love it and think it has great potential.

 

[Beachcomber]

Must say, first impressions when seeing the thread title was 'Jobs for metally unstable people' then 'jobs for clowns'

Daft can work - Monster.com did it.

In all honesty - advice is usually something people only ever ask for when they already know the answer but wish they didn't!

 

[Scott-Copywriter]

Hi Guys
I am giving my new company name the acid test here.
I am trying to create an alternative to the white label corporate classfied job ad sites.
something that is a bit funky, will stand out from the crowd and that people will enjoy using something like monster.co.uk but more open so the user base will have the ability to comment and request new features etc.

I personally love the name. The company logo is a jelly drawn in the mr men style. when I look at the proofs the whole concept just fits but as it has been pointed out to me perhaps I am a little too close to the coal face and need to get some unbiased comments.

I have put my marketing and PR out to tender with 3 PR companies. 2 out of the 3 have said I need to change the company name and the logo as the name projects a negative image. "Wobbly, rocky, uncertain, dodgy, ropey, low spec, low paid, low skilled, unstable, unreliable, unprofessional".

I am dreading this but here goes.
Please provide me your open, frank and honest comments on the name as we are already coding and if I have to change the company image it has to happen now.

Well it doesn't really make any sense does it?

Wobbly. It stinks of trying too hard to be 'funky' and original. Funky doesn't mean you need to pluck out the most bizarre, irrelevant word out of thin air.

As people have already said, the word can provide a negative image. 'Wobbly jobs' basically means a job which is wobbly, unstable, rocky and unreliable.

 

[MrsPWN]

Maybe you can keep it if you add some kind of tag line......

not this cos it is naff but,

Wobbly Jobs, serious jobs for sensible people

that kind of thing

 

[MrsPWN]

TBH "Orange" doesn't make much sense but seems to have worked.

 

[TFGtv]

Sounds like some sort of potty-training device to me...

 

[willitbe]

TBH "Orange" doesn't make much sense but seems to have worked.

So would Wobbly jobs with 5 billion chucked at it!

 

[MrsPWN]

Well, who knows maybe Stavros has a big marketing budget

 

[GreatSEO]

Wobbly Jobs - I like it

In fact to be honest I opened this thread because I wanted to know what it was?

That is a very good thing***

Dave

 

[saxondale]

but the ones that work don`t have the descriptor in the title too ....


wobble.com - good

wobblejob.com - bad

 

[SusanP]

I think WobblyJobs works if you will be concentrating on temp jobs or jobs aimed at young people. It wouldn't be suitable if you specialised in jobs for senior accountants etc.

No-one expects a company to set itself up specifically to advertise dodgy jobs or target unstable people, so I wouldn't worry about these points.

Wobbly is not a particularly negative word, compared to say unstable or low spec mentioned by your PR people. I would say it is more a childish or humorous word, even endearing (wobbly bits, wobbly tooth, wobbly jelly, wibbly-wobbly etc).

It trips off the tongue, as has been said, because of the consonance effect (..ob...ob...), which will help people remember the name.

Ironically, Wobbly does have work and job connotations as a Wobbly was an early 20th-century US trade unionist.

 

[willitbe]

I think WobblyJobs works if you will be concentrating on temp jobs or jobs aimed at young people. It wouldn't be suitable if you specialised in jobs for senior accountants etc.

No-one expects a company to set itself up specifically to advertise dodgy jobs or target unstable people, so I wouldn't worry about these points.

Wobbly is not a particularly negative word, compared to say unstable or low spec mentioned by your PR people. I would say it is more a childish or humorous word, even endearing (wobbly bits, wobbly tooth, wobbly jelly, wibbly-wobbly etc).

It trips off the tongue, as has been said, because of the consonance effect (..ob...ob...), which will help people remember the name.

Ironically, Wobbly does have work and job connotations as a Wobbly was an early 20th-century US trade unionist.

So does Brownwings.com but no-one would ever use that would they, even if you were an aircraft manufacturer from a town in Texas!

 

[Stavros]

I think WobblyJobs works if you will be concentrating on temp jobs or jobs aimed at young people. It wouldn't be suitable if you specialised in jobs for senior accountants etc.

No-one expects a company to set itself up specifically to advertise dodgy jobs or target unstable people, so I wouldn't worry about these points.

Wobbly is not a particularly negative word, compared to say unstable or low spec mentioned by your PR people. I would say it is more a childish or humorous word, even endearing (wobbly bits, wobbly tooth, wobbly jelly, wibbly-wobbly etc).

It trips off the tongue, as has been said, because of the consonance effect (..ob...ob...), which will help people remember the name.

Ironically, Wobbly does have work and job connotations as a Wobbly was an early 20th-century US trade unionist.

OMG Susanp
one of the things I was trying to acheive from this bapstism of fire was if anyone would identify my target audience and you have got it which makes me slightly less battered and bruised.

I undertook my market research and to play with the big boys in the exec\professinal market I needed deep pockets and a serious corporate image.

You have also clocked where I got the name from aswell.
10\10 for observation.

 

[Scott-Copywriter]

The OP has already mentioned monster, and i think that is a classic case in point. What about compare the meerkat too.

The internet is a very crowded palce now and something that gives and edge in standing out is a great thing. If it was something like bluecustardfish.com then i would agree that is just silly for the sake of being silly.

wobblyjobs.com is simple and easy on the tongue, i love it and think it has great potential.

The problem is the term and what it implies.

Wobbly on its own is actually not bad as a brand name. It's along the same lines as Monster.

Wobbly.com. With the right slogan, that sounds alright.

However, 'Wobbly Jobs' implies jobs that are unstable and 'wobbly'. This is what provides a negative image.

'Monster' is a quirky brand name.

However, 'Monster Jobs' implies that jobs are huge or something along those lines. They're two very different meanings.

Also, as someone said Monster faired fine because they had a huge budget behind it. This allowed them to create a marketing campaign which made people aware of what the site is about without taking any clues from the name.

If you don't have the resources to do this, then you're missing a big trick if you don't use your name (and slogan) to get across the right message.

 

[LicensedToTrade]

Leon right? I actually like the name, and not just initially. I saw this post earlier and purposely didn't give an opinion at that time. I was trying to look at it from your prospective customers point of view. Looking at the way this country is these days a lot of people are pretty desparate for a job regardless of where it is coming from and there are a lot of job sites out there. There are very few people who will search just one job site to find vacancies so having a memorable name is important if you want to be added to what I call 'the scrub list' (a list of websites that users store in their minds and work through sequencially).

You could market yourself as just a normal job site with a funny name or as you say you could target the more unusual jobs out there. The first option puts you up against the big boys and it is a hell of a lot of work, these aren't just websites run by a guy in his bedroom. They tend to be the online branch of a much bigger bricks and mortar network (e.g. reed)

If you take the route of unusual jobs then you have to consider WHERE WILL I SOURCE THE JOBS? Something that even normal recruitment agencies stuggle with. I'm still undecided as to whether starting a job website at a time where there aren't many jobs about is a good or a bad idea.

 

[Stavros]

I am very appreciatives of peoples comments I looked at this excercise with the POV I have to take the good with the bad.

I know exactly what I want to acheive and that is a free\low cost internet job site that will apeal to the small business owner and the non techys out there.

To do this I wanted a simple catchy name that made people smile alittle It makes me smile (Perhhaps I am one of unstable people posted about previously) but the name seams to have done the total opposite (well on here it has). I also wanted a site that is not corporate, tired and clinical and must be user friendly and does not strike fear into the heart of the non techy

I am under no illusion about my customer base it is definately not exec level I am was aiming for mom and pop customers that are looking for a new job and would pick our site over the competiton due to our alternative friendly image.

 

[Stavros]

Anyway its been a long ruff day I will check in tomorrow and catch up on the posts

 

[James.Dunford]

TBH "Orange" doesn't make much sense but seems to have worked.

Neither does "02" really? It is the ones that stand out which are the best, however i really do the Orange logo should actually be circular, i did ask why it wasn't but they said sqaure's are easier!

 

[Scott-Copywriter]

Neither does "02" really? It is the ones that stand out which are the best, however i really do the Orange logo should actually be circular, i did ask why it wasn't but they said sqaure's are easier!

Because if the logo is circular then people are going to associate the brand with fruit. The company wants the word to be associated more with the colour itself.

 

[MrsPWN]

02 never really did it for me, with Orange you can picture something, colour or fruit it is something,with 02 I just see the numbers and that is too abstract (for me anyway)

 

[3 MORE YEARS]

I think the name will give the wrong impression.

It did make me smile.

 

[LicensedToTrade]

02 never really did it for me, with Orange you can picture something, colour or fruit it is something,with 02 I just see the numbers and that is too abstract (for me anyway)

And yet until the recent Orange-T Mobile merger, 02 was the market leader.

 

[saxondale]

And yet until the recent Orange-T Mobile merger, 02 was the market leader.

yes but they had BT backing.

 

[papverpoppies]

Well who would have thought the word 'Virgin' could be applied to, Airtransport, records, phones - just goes to show - never judge a book by its cover, or in this case, its title.



Poppy

 

[Richie N]

As a recruiter I come across various job sites every day, if am honest this has got to be the worse name for a job site.
When I saw it, I just laughed and thought here we go, another job site, is anyone going to take it seriously with this name, probably not.

I would suggest something with the word job, vacancy or CV included in the name, which will also help your search rankings when job seekers are searching for jobs.
Look at CV Library for example, they went from being a free trial site to one of the best job boards out there.

 

[willitbe]

As a recruiter I come across various job sites every day, if am honest this has got to be the worse name for a job site.
When I saw it, I just laughed and thought here we go, another job site, is anyone going to take it seriously with this name, probably not.

I would suggest something with the word job, vacancy or CV included in the name, which will also help your search rankings when job seekers are searching for jobs.
Look at CV Library for example, they went from being a free trial site to one of the best job boards out there.

Exactly!. Don't do what every other wannabee is doing, keep it simple, let the name describe what you do without too much thinking.

Pretty much like Tip and Skip, straight forward, to the point, it does what it says on the tin...

 

[Stavros]

As a recruiter I come across various job sites every day, if am honest this has got to be the worse name for a job site.
When I saw it, I just laughed and thought here we go, another job site, is anyone going to take it seriously with this name, probably not.

I would suggest something with the word job, vacancy or CV included in the name, which will also help your search rankings when job seekers are searching for jobs.
Look at CV Library for example, they went from being a free trial site to one of the best job boards out there.

HI Richie01
Thanks for the comments.
But do you realise how much people hate and I mean HATE in the strongest term of the word the current batch of job sites they only use them because they have no choice.

The words:
lifeless
boring
dull
faceless
corpoarate
arrogant
confusing
hard to use
etc etc
were all quoted

every aspect of my site has been devised from market research not just random thoughts of an unstable person in his bedroom.

The whole design and cheesey image of my site has come from real world experiences of unemployed people and recruitment agents that are working with me on the development.

I also liked the fact that you laughed and it got your attention regardless of the context in which you laughed.
you still posted!!.

C.V. library I have reviewed and as you point out it is one of the better sites out there functionality is very good but unless you dig deeper the image just projects "another job site"

Confused as the word job is in the title and if I was the sort of person that wants to fit in then I would have taken an anagram of the already relentless job\search\server\need\want\give\find\etc


P.S.
I have just read my post back in line with the thread and i have come over as an bit of an ass I apologise Richie01 it was not meant to read like that.

 

[Stavros]

Exactly!. Don't do what every other wannabee is doing, keep it simple, let the name describe what you do without too much thinking.

Pretty much like Tip and Skip, straight forward, to the point, it does what it says on the tin...

Willitbe
You seem to be a knowlegable guy what do you do for a living as your opinions are very strong.
marketing and PR perhaps if so drop me a PM and we may be able to do some business.

 

[SusanP]

I'm house-hunting at the moment and I signed on with all estate agents - I didn't pay any attention to their names, I just wanted to be exposed to as wide a selection of properties as possible. I think that if I were looking for a job I might feel the same - look at as many sites as possible. As someone has said, an unusual name will help people to remember it among the mass of others they check into every day.

The very best resource in the job-hunting world as far as I am concerned is the book 'What Color (sic) Is Your Parachute?'. It's brilliant; I can't recommend it highly enough. Even if you're not looking for a job it's worth reading. Has its wacky name hindered sales? I doubt it.

 

[Scott-Copywriter]

Willitbe
You seem to be a knowlegable guy what do you do for a living as your opinions are very strong.
marketing and PR perhaps if so drop me a PM and we may be able to do some business.

...

Anyway, Stavros, you seem to be blinded by your own personal tastes for this name. Whenever someone posts an opinion you reply and try to prove them wrong. You need to take the views on board and perhaps realise that a lot of people aren't fond of the name from a customer and business perspective. Simple as that.

Anyway, I'll re-iterate my points:

1). The wording of the name makes a huge difference. That's why you're slipping up on this. Adding one or two words to your domain can actually give it quite a considerably different meaning.

Wobbly is one of those quirky, unique names you've been after.

Wobbly Jobs implies jobs that are wobbly and unstable. They're two surprisingly different meanings.

2). Using names like this involves making it your own with heavy branding and marketing. When someone sees the Orange brand, they no longer see the word as a colour or fruit. It simply means the name of their business.

Monster too. People don't think of a big scary monster, they just think of it as the name of their business. It loses original meaning as time goes on.

However, this takes heavy branding and a large marketing budget to instil such views in most people. If you don't have this, then people are going to absorb your domain name and website content at face value.

3). The irony is that in trying to be quirky and different, you're being the same as every other business who is trying to use a quirky and different name. There is a lot of them out there.

 

[sjr4x4]

Anyway, Stavros, you seem to be blinded by your own personal tastes for this name. Whenever someone posts an opinion you reply and try to prove them wrong. You need to take the views on board and perhaps realise that a lot of people aren't fond of the name from a customer and business perspective. Simple as that...

Oh dear, this is all my fault

Sorry mate, I suggested that maybe the name needed a little more thought, didn't expect to see a thread appear on UKBF!

Fairplay though, 10/10 for opening it to the floor, but do have to agree with Scott that you will try and steer any negative opinion, which is understandable But you need to have impartial feedback.

How about asking one of the Mods to open a poll? That way you can get some straightforward feedback:

Love it
Like it
Not sure
Dont like it

 

[Stavros]

Yes it is your fault Steve >;O)

I am confused I thought this was a business forum but when I ask someone if they want to do business and earn a few quid that is a problem Hmmm.

No pun intended Scott
but I am also looking for a good copy writer any takers?

The poll is a good idea.

 

[MrsPWN]

'What Color (sic) Is Your Parachute?'.

Your parachute is sic colour?? that's GROSS