The list I've been offered are all opted-in addresses. We are probably the most experienced stone effect renderers in the UK, but vertical texturing has only been here for about 3 yrs. So the quickest way of getting established is by email, I think. We have also sent out 1000's of brochures with not much response.
We are not in a position to employ a full time salesperson, and I have tried telesales but the people just couldn't grasp the product.
We are very busy with local installations and training, but as the distributor and training provider for the UK there are millions of people out there that have never heard of us or the product, so there is a massive potential out there.
The message here is quite clear, there is grass roots Marketing to be done first instead using what I call the "Z Plan Sales" of jumping ahead straight for the sales process which has failed, going back to the beginning, trying another sales tack that fails and so on, because it
is an innovative and technical product which requires a specific Marketing strategy to succeed.
"We have also sent out 1,000s of brochures with not much response" but did you send out the
right kind of brochures? If you still have some brochures to hand you could send me one for my appraisal if you like. If it is anything like your website then I pretty much know the answer already why you got a poor response. Brochures and websites are in effect your "portable showrooms" and you must always treat them as such.
"I have tried telesales but the people just couldn't grasp the product" that's because with each passing second of phone contact explaining the technical aspects, means that the
sales value of that phone call is diminishing, so within 60 seconds it has gone down to almost zero. You should not have tried to glean sales from those calls, but stimulated the interest, get them to visit your (fantastic) website or send them your (fantastic) brochure and a well written letter to knock their socks off, with action calls embedded so that they are almost compelled to find out more about your product.
If you require any help, then feel free to PM me.