Web Site Design-Hot or Not?

[Words of Magic]

Hi Team

Recently launched an adwords campaign for a new start up business called You To Share http://www.youtoshare.co.uk. I would be grateful for any website feedback, for e.g.

1)Web Site Design
2)Navigation
3)Content
4)General Feedback

I've already suggested to the client, to change the copy on the home page, so that all the benefits are outlined clearly, for joining youtoshare.co.uk. I personally believe the home page should be saturated with bullet point benefits, so that the prospects are eager to sign up for free membership.

Thanks in advance,

Paul Smith
Adwords Advertising Specialist
http://www.adwordsconsultant.co.uk

 

[JustOneUK]

had a look...gave it the full complimentary 7 seconds (for first impression)
and had no idea what the site is/does.
Perhaps a mission statement...
or some kind of heading
eg: "Welcome to the No1 Business Loan Specialist website"

bulleted lists are ok, unless the list is too long.

want me to take another look? what is it you do?

James.

 

[directmarketingadvice]

There's one overriding problem here: the homepage asks the visitor to take action - and quite a big action (sign up for what will be a pay service) - without actually selling that service first.

It's like opening with "we have a service, give me your bank details and you can try it out".

In real life, the prospect would reply "hold on, sparky, what's the service?"

On a website, they can't ask that question. So they bugger off without signing up.

This was a "professionally designed" site. Yet the designer, who presumably charged them a packet, created a site that goes against everything that real life experience tells us about buying behaviour.

I've said it before, and I'll say it again. If you want a site that looks "nice", get a designer. But if you want a site that will actually sell for you, you better make sure you've also got a marketing guy in the mix so you end up with something that will generate business for you.

Steve

 

[SillyJokes]

Not to mention someone who knows a bit more about how people use the web.

I'm too tired for this today.

 

[gingerdad]

not clear what it is or what they want, and deff would not sign up for it

Regards

GD

 

[billhilton]

I don't much like the layout, actually. The header and right margin squash the bodycopy panel right down, well below eye level. Sexy graphics, but the layout is a bit weak.

I always thing bullet points look a bit weak, too. You need a few sentences of clear copy explaining what the service is and what the benefits are followed by a clear call to action. There also needs to be much clearer integration with the information area. Most people won't have a clue what co-buying is. So the first thing the site should do is tell them.

It's a circular problem. Site visitors will do what site visitors always do: scan along the top and down the right hand side. There is nothing in either of those locations to tell them right away what the site does. I'd ditch the fancy animation, improve the home page content and actually put it in the firing line where people will see it as soon as their eyes lock on to the site.

I reckon, at the moment, it takes about 20 seconds to get a rough idea of what the site is offering. As James so wisely points out, 7 seconds is the amount of time you have to do this.

 

[Words of Magic]

Hi Team

Thanks alot for taking the time to voice your opinions.

You to Share; is a co-ownership network, where your able to find another person to multiply your funds together, to buy the ideal home you’ve always wanted—Property prices are out of reach to many key workers and first time buyers, so this service provides people with an opportunity to step on to the property ladder.

Wishing you all the success in the world,

Paul Smith
Adwords Advertising Specialist
http://www.adwordsconsultant.co.uk

 

[webit]

Hi Team

Thanks alot for taking the time to voice your opinions.

You to Share; is a co-ownership network, where your able to find another person to multiply your funds together, to buy the ideal home you’ve always wanted—Property prices are out of reach to many key workers and first time buyers, so this service provides people with an opportunity to step on to the property ladder.

Wishing you all the success in the world,

Paul Smith
Adwords Advertising Specialist
http://www.adwordsconsultant.co.uk

Focus on selling in 1 sentence (the elevator pitch).

Then put down the mission statement in one paragraph.

It will really help you focus as well as having answers ready in the future. Remember we don’t need to know what your site is about but your punters do and they won’t spend the time trying to work it out. A very good book on the subject is ‘Don’t make me think’ (http://www.amazon.co.uk/gp/product/0321344758/026-5118201-3379638?v=glance&n=266239 )

With theShoppersBible we had to state clearly what the site is (and that it isn’t another shopping directory) so we just put that message at the top of the page and it works well.

DC

 

[Bouldr]

I'd agree with what has been said here - a simple sentence that sums your service up, and then a paragraph explaining the details would inspire more confidence.

I found it difficult to get an idea of the service you provide within the first few seconds of viewing your index page - I tend to skim-read, so listing 10 bullet points made it harder for me to pick out the key phrases and words that describe your service.

Just my 2 cents!