Semantic Link Benefit

I has taken me a while to read your rather long and tedious post but I got there in the end :D

Ok semantic link benefit.

In the old days you would have a keyword, say 'wedding dresses' (for example) you would slap it in the title, in the H1 in alt images (where appropriate) in links and also get lots of links for that phrase 'wedding dresses', That changed a while back though have a look at this search for 'bridal dresses' http://www.google.co.uk/search?sour...&rlz=1T4GPTB_en-GBGB290GB290&q=bridal+dresses do you see how google has highlighted 'weding dresses'?

Now have a look at THIS SERP http://www.google.co.uk/search?hl=e...&q=bridal+gowns&aq=f&aqi=g10&aql=&oq=&gs_rfai= note how the search is bridal gowns, but google is hoghlighting wedding dresses?

This is because google understand that a bridal gow ins the same as a wedding dress! So by building links for 'bridal gowns' you are helping your site rank for wedding dresses ;)

Simple isn't it!

Well it IS simple when it is put on a plate like this.

Semantics is all about natural language and the relationships of words

bridal gown
bridal dress
wedding gown
wedding dress.

ALL the same thing said differently, and once you start thinking like a search engine, you will find it easier to gain success on there.
 
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