Search terms

[Pet Nanny]

I have never really understood how you find out what your keywords are apart from the obvious.

For example, if I were searching for a pet or dog sitter I would type in 'pet sitters in bedfordshire', or 'dog sitters in bedfordshire', but how do I know how other people may search.

Is there a google tool and if so, is it easy to use?

This whole SEO malarkey is completely alien to me and even when explained I find the whole concept difficult to understand.

 

[sambarnes90]

There sure is!

It's called the Google Keyword Planner - https://adwords.google.co.uk/KeywordPlanner

There are lots of third party tools too, like http://keyword.io/ for example that might give you some different results.

This is quite an interesting post on using Keyword Planner too if you're stuck - http://backlinko.com/google-keyword-planner

Enjoy going down the rabbit hole!

 

[Novevan]

That is right, you can use google keywords tool.
There are also some similar tools like google keywords.
But I think google keywords is the best one.

 

[fisicx]

It's called the Google Keyword Planner - https://adwords.google.co.uk/KeywordPlanne

But don't forget, this is an adwords tool so don't rely on the results. Use it for comparisons only not absolutes.

The actual keywords don't matter so much. If you get loads of people landing on your bedfordshire page you can assume you are ranking well for related keywords.

 

[Hsteele]

If you're going to keep on keyword research on a pro level, you may use some paid services like Semrush or Alexa.

 

[Pet Nanny]

Gosh l wish l had a mini SEO app on my phone. You guys always come to my rescue.

I think l need to keep a manual on all the tips & helpful websites. Defo on my list of things to do

 

[UKSBD]

This would make a good category for the forum a bit like @RedEvo Seed Keyword Tool - http://www.seedkeywords.com/

Just ask on the forum what 10 keywords they would use, once someone has given 10 answers, they can then ask a question.

Have a look at this too - https://www.uksmallbusinessdirectory.co.uk/keywords/Pet Sitters/ that gives the Keywords that actual pet sitters think are important.

 

[tomawiki]

I agree with the other google keyword planner and keyword.io should be enough for most of the task. I really like also answerthepublic com (sorry I can't add links) which shows which questions users ask google and which prepositions do they use.

 

[Paul J Morris]

I agree with all the posts here, but like @fisicx says, Google Keyword Tool can be notoriously off the mark with its search volumes.

It gives you a good indicator to start with but then I like to use real world data which comes from Google Search Console (sorry I can't add links either, stick into Google and it will come up), you have to sign-up for it and verify you are the website owner. It will then collect real organic search query data where your website is being return in the results.

It will tell you:

• The search queries themselves
• The volume of clicks you've received for that query
• The volume of searches for each query, called "impressions"
• Your "click through rate" (CTR) for each query
• Your position within the search results for each query

This can help identify if you are using the right keywords and if there are others you should consider optimising for.

As @sambarnes90 enjoy going down the rabbit hole!

 

[tomawiki]

@Paul J Morris From what I noticed google keyword planner show search volumes from every market i.e. US, UK, AU etc. That's why it's so much off the mark when comparing to search console

 

[Marek Skoczylas]

@Paul J Morris From what I noticed google keyword planner show search volumes from every market i.e. US, UK, AU etc. That's why it's so much off the mark when comparing to search console

You can choose specific country when using google keyword planner.

 

[NathanPayne]

SEM Rush is probably one of the best go to tools for SEO and PPC consultants looking to enhance keyword lists. Although, for smaller search volumes it will likely fail to give much if any insight. But what it can do is show you what your competitors rank for, so choose a large city and find a website that ranks well there.

Then find out what they rank for in that large city and use those phrases as a loose guide. Likely all you will have to do is swap out the location as generally UK search syntax is similar from city to city.

A good idea would be to split your services into the key aspects and what your customers would ask you for. So you say in general that you are a pet sitter in bedforshire - so phrases like this should prove to return some volume:

dog sitting bedforshire
puppy sitting bedfordshire
cat sitting bedfordshire
pet sitter bedforshire
pet sitting services bedforshire

They are all low volumes (I assume, these are just off the top of my head) but they will all add up.

 

[tomawiki]

@Marek Skoczylas Maybe I can't do it properly, but even when I choose specific country the search volume isn't changing. So if I choose e.g. adidas shoes and pick UK in gives me same search volume as if I choose adidas shoes and US.