Marketing Trends in 2018

[fisicx]

what will you do when you are organizing an event on urgent basis or offering something for limited period? what method you use to spread the message or news?

This isn't SMS marketing. This is notifying people who have opted in to receiving messages of a change to an event or want to hear about promotions.

notifications =/= marketing.

I suggest you learn the difference. I also suspect you aren't even in the UK.

 

[Caledonian TV]

Its the Clyde?
I thought it was Australia. Some strange view in Sydney.

Yup... that's the Clyde alright! - the Armadillo is part of the SEC.

https://www.sec.co.uk/organise-an-event/event-spaces/sec-armadillo-auditorium

 

[Maya Catering]

If you have a very small marketing budget in 2018 and you are just starting out in the catering business how can you take advantage of digital technology to reach potential new customers? We are finding that most of our existing business is based on recommendation and word of mouth. How can we as a catering business for traditional Pakistani dishes as well as other culinary delights attract and convince more customers to try our awesome service?

 

[Caledonian TV]

We are finding that most of our existing business is based on recommendation and word of mouth. How can we as a catering business for traditional Pakistani dishes as well as other culinary delights attract and convince more customers to try our awesome service?

The simple answer is to keep it "awesome"! - 31 years in a B2B business and most of my business is based on word of mouth. The website only serves as a reference point - the equivalent of an old fashioned entry in a paper directory!

Growing up in the 70s I had family in the T/A and restaurant trade - my sister ran one of her own for years (sold up about 12 years ago). I've still distant cousins in catering though, and they tell me that the things our old uncles did 40 years ago are pretty much the things that work today. Oh, you can have a few enhancements like online ordering etc - but really it's about the food, the service, and who's telling who how good it is.

 

[Local SEO Mastermind]

I strongly believe that the biggest trend will be voice search as people are that lazy, they don't want to use their fingers anymore hahaha!

But seriously, Google Home & Amazon Alexa are used by millions on a daily basis and my son is obsessed with asking Alexa questions (me too to be honest).

“There are over one billion voice searches per month. (January 2018)” estimates Alpine.AI

I can imagine that it's not too far away that you can say "Alexa, call me an emergency plumber in Wakefield" and it will visit the #1 ranked website and call the number.

 

[Caledonian TV]

...I know about a dozen people who bought some one of these things. They're all lying in the back of a cupboard now!

 

[Mr D]

...I know about a dozen people who bought some one of these things. They're all lying in the back of a cupboard now!

While we don't use Alexa the wife is forever asking google things on the phone. And looking for particular sites, recipes etc.
Watched Miss Piggy not cook Steak Frites last night (Masterchef junior judged by the Swedish Chef as a guest judge) so wife was using the mobile and asking about how to do it.

 

[Petr Gogolin]

If marketing in 2018 will be completely different than in 2017 then our company is lost

We rely on providing excellent service and because of that have majority of our growth from referrals. I guess I'd better start reading up on all those new 4.0 ideas... or perhaps not.

Learn your customer needs, understand their buying behavior and know how to serve them right. That should get you miles ahead from hyped up youngsters who just learned about "top 10 amazing new marketing tricks that will rule the 2018".

 

[Nochexman]

I can imagine that it's not too far away that you can say "Alexa, call me an emergency plumber in Wakefield" and it will visit the #1 ranked website and call the number.

#1 ranked for PPC - not SEO

 

[money road]

Marketing 4.0 means connecting the tasks of classical marketing with today’s digital possibilities. Marketing is the most creative and innovative. Not the same at all times. Therefore, I think marketing 2018 will focus more on the total harmony of digital technologies such as: Embracing Insight-Driven Marketing, Integration of Mobile, Increasing Focus on ROI, Customization and Personalization, Expanding Use of Content Marketing, Moving Social Media Mainstream, .... uses best digital marketing marketing tools. Marketing also needs to understand the market trends in order to come up with a plan that fits with the customer psychology. That's why 2018 marketing will be much different from 2017. That is my opinion

Every marketing point you have mentioned is trending at least 4-5 years and it will continue the same way

 

[The next Steve Jobs]

MUST ADD

There appears to be a % of the human population addicted to 'marketing jargon



Indeed I an entire market sector pandering to the 'addicted & afflicted'







THEREFORE

All topics marketing/seo should be taken with a healthy dose of realitea saltz

 

[xoxoseo]

2018 will see an increase in video content consumption, due to

mainly cos of millennials and centennials

 

[RjMaan]

Marketing is the most important part of business and i think marketing trend does not change much but it is now shifting from real world to the world of social media.

 

[Mr D]

Marketing is the most important part of business and i think marketing trend does not change much but it is now shifting from real world to the world of social media.

Damn, always too late.
Was doing that 5 years ago.

 

[George Owen]

Video seems to keep going from strength to strength!