Marketing an App for Free

[4eyedsalesguy]

Hi - I have written a sales book as an App for the i phone (so far) and I am looking for ways to promote it for free, ie through review sites, magazines etc. I have a few on my list but thought I would pick your brains for some ideas.

Thank you in advance.

 

[Paul Kelly ICHYB]

errrrrrrrr, here?

 

[4eyedsalesguy]

I wasn't sure I was allowed to but these are the details! :|

The 30 Minute Sales Professional - it is available on i tunes.

It is a sales aid, based on tweets I have made for the time poor sales professional.

Still appreciate other places though please!

 

[awebapart.com]

It is a sales aid, based on tweets I have made for the time poor sales professional.

Still appreciate other places though please!

How about Twitter?

Seriously though, I'm assuming that you have productised your content into a commercial (not free) app, and you want free marketing methods.

I would actually turn that question on its head and say that apps are sometimes better used as the free marketing method for some other commercial product. In this case the app should be free, but somehow entice the user to go for some other paid for product.

One example is having a cut down free version of your app, which may entice people to go for the full paid for version of your app.

Another example is having a cut down free version of your app, which actually advertises a totally different product, for instance your full content productised in a book format, physical book or ebook, or your content productised in a website subscription service model.

I hope this helps, and I'm actually in the process of following some of my own advice with my company's latest game app too.

Other free marketing options include:

1. creating a website, or section of your existing web, to market the app
2. videoing your app and putting it on youtube, e.g. like this video we created for our app
3. whichever channel you use, including the app store itself, make sure you use the right words in title, descriptions etc, so that people searching for your app can find it

 

[limecellular]

hello ,

use that free sites promote your i phone book free submit sites.

 

[4eyedsalesguy]

Thanks, the free app idea is a very good one. The App Book is set out into 10 sections so I could easily make a free version with 1-2 free chapters with an in-App purchase feature.

Twitter ... I do use. I have 1,400 followers to I think that's where some of my International purchasers are from (currently have customers in UK, US, Hong Kong, Australia, Canada, etc) but I need to find ways of reaching people who don't follow me - in essence, I need to reach 10 x more sales people/managers so any steer here would be helpful.

As the a website, I do have a site - it's the same as my username but need to learn more re: SEO.

I also need a steer on the PR side. How do you reach global app reviewers and magazine editors ??

 

[qul]

"How do you reach global app reviewers and magazine editors ??"

you could use twitter if you find out the names of the reviewers/editors.

for example, i follow @mikebutcher of techcrunch and he mentions new apps from time to time.

 

[4eyedsalesguy]

Thank you - that's a great tip. I am following him now. Had a result today got on the landing page of iphonelife.com so very pleased with that and they are hopefully going to review my app too.

 

[WordOfMouthLocal]

I would go with get the app free containing 2 chapters and an in app purchase to get the rest of the book

 

[appN2o]

But it will not effective with free. You can get effective result with the best and well featured app.