To put a different slant on this, consider Michael Gerber's mantra (author of 'E-Myth Revisited'): Work on your business not in it, otherwise you'll find you don't have a business but a job. A one-person IT shop is a job, not a business. If you believe the personalised approach is the way to go, that's fine. Just don't view yourself as the 'technician' doing the job, otherwise you'll never be able to escape from it.
Steve, Your a legend. That's one thing that I constantly try and battle with.
I like to make myself feel like I have a business and that I'm not really a self employed guy doing a Job FOR my business.
Hopefully my new venture won't have such a set-up, so already feels more like a business!
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