Is Female Friendly a no no?

[Kerwin]

"Female friendly" works well if you are a pimp.

 

[Paul Kelly ICHYB]

Focus the marketing around not only a trade supplier, but also for the home.

Infer the female friendly idea by having women dominate the images.

 

[fisicx]

Infer the female friendly idea by having women dominate the images.

Worked for Pirelli. And Roxy Music.

 

[Paul Kelly ICHYB]

Didn't do Robert Palmer any harm either!

 

[fantheflames]

This has caused a lot of ruckus! ?

Nevertheless, I’m glad you asked this question.

I would market your offerings to attract female customers with your messaging and design, and avoid the term ‘female friendly’.

It might come across negative considering the service you’re offering.

If you wanted to ensure your brand is inclusive - for men and women, I’d recommend that you write a statement on your website and make it more clear that you’re inclusive.

Good luck!