Hi lovely people, Had some real gems of advice and support here recently so I though I'd put this one out there for you all to mull over. For context: 1 year old (just) ecommerce site selling niche, relatively unknown natural skincare & bodycare brands. Just re-branded and improved the UX on site plus customer loyalty scheme etc etc. Got around 120 products for sale, increasing to 150 by the Summer. Ahrefs - when I did some research on Ahrefs I could have cried (ok, so I did cry a little bit My DA is low, my competitors are outranking me by miles. My organic search volume is under 50% what they are. (BUT for me it has increased by 50% in the past 3/4 months which suggest I am *slowly* improving my rankings with what I have done already) I have very few backlinks and those that I do have are pretty useless (low DAs from bloggers). I rank for hardly any key words that I hoped I would. My site is running slowish despite me getting my developer to do all the usual stuff (it's around 3-3.5 sec load time atm). HELP! I am running this webshop part time around so much else at the moment but I have some time over the Summer to really hammer it on SEO and to set some proper targets but being a novice I really don't know where.to.start. Here's my attempts at a basic plan, am I doing it all wrong or is this on the right lines? 1. Tackle web speed. I don't know how, but I may have to ditch my developer and find someone who can help with this. I know for ecommerce it *should* be under 2 secs ideally. Or am I being unrealistic? Using woocommerce. I hate it 2. Research and then choose around 3-4 keywords/long tail searches and create a ranking strategy for these words. This would involve - getting backlinks from trusted sites / creating valuable blog content /collaborations with influencers etc. Make sure my content/products for these keywords are fully optimised for SEO. Which platform should I use for this to monitor progress? 3. Hustle like a mothaf*(ker to get my site listed in some Trusted High Ranked sites like the Independent/Glamour/Elle etc in online articles for some beauty products in my store. I have some really unique products that no one else is selling so I could focus on those (on trend, plastic free etc etc). Any tips on this? 4. Directory listings - get listed in as many directories as I can get my hands on, particularly those in the South West where I am based (growing a local customer base appears to be easier) so that have get more backlinks. Is this worth spending much time on? Finally - I have NO money at the moment. So this is going to have to be hard graft and legwork rather than paying for someone else to do the dirty. I am a really good salesperson so I can hustle, no problem, but I am going to have to learn everything else as I go along. Any thoughts/feedback? Am I missing something HUGE here?