I am considering a PPC campaign

[Chase]

How do I find out the best keywords to buy and how much they cost?

 

[joeptsearle]

I have been using googles keyword tool to good effect. What is your niche your advertising for?

 

[Chase]

won't let me download, says my ie is not supported but I am using v8 the latest for XP.
Dont really want to download firefox etc..

 

[LinkBright Media]

You're not going to get very far finding the info you need if you can't log into Google Adwords. It'll work best in their own browser, Chrome.

 

[realitybytes]

How do I find out the best keywords to buy and how much they cost?

Use the Google keyword tool or planner as it's now called. However, use it cautiously.... Google aren't going to give you a bunch of amazing keywords that naturally convert, so what I suggest you do is start off with a few ideas to begin with and use either phrase or broad match modifier as a keyword match, after a few days, run a search term report or check the keyword details tab and it will show you what other alternative keywords people are actually using, rather than taking Google's word for it.

Straight from the horses mouth so to speak

 

[Chase]

Use the Google keyword tool or planner as it's now called. However, use it cautiously.... Google aren't going to give you a bunch of amazing keywords that naturally convert, so what I suggest you do is start off with a few ideas to begin with and use either phrase or broad match modifier as a keyword match, after a few days, run a search term report or check the keyword details tab and it will show you what other alternative keywords people are actually using, rather than taking Google's word for it.

Straight from the horses mouth so to speak

Thanks for that, very helpful
( Wonder why most posters can't be as helpful?)

 

[directmarketingadvice]

How do I find out the best keywords to buy and how much they cost?

I'd recommend you read 'Adwords for Dummies'. Although it's a bit out of date (Adwords books are always out of date - even when they're first published), the money it'll save you will be well worth the price of the book.

(And I think there's a free voucher in it that's around the price of the book - so it's basically free.)

Steve

 

[JonathanJ]

How do I find out the best keywords to buy and how much they cost?

Hi,
Suggest you to visit Google Keyword tool. search for a keyword that suits best to your business, where you can see keyword strength for the particular.

 

[Chase]

Does it show me the cost of keywords?

 

[BusyVids]

Google Adwords is predominantly about paying for keyword clicks but you should pay special attention to Quality Score (QS). The more relevant your website is to the keywords you are targeting the less you will pay per click.

 

[Prestige-SEO]

I would recommend you do some research first before looking at adwords, Do you know what brings you the mosts? What your earnings per click are?

 

[Chase]

No I'm a dummy.

 

[Prestige-SEO]

In that case I suggest you dont use PPC

 

[simon field]

In that case I suggest you dont use PPC

Sorry. disagree.

I'm a dummy and it works well for us. What I would say though is that you do need to brush up on the basics, and start small. Just see what happens.

Pay particular attention to the 'negative keywords' - these are words which you don't want triggering your ad but may still be related to your business.

As an example, among our negative keywords in our roofing campaign we have 'how to'.

This is because some people will type in 'how to build a fibreglass flat roof' and we don't want those sorts on our website

And 'shop' is another one. We aren't a shop.

Good luck

 

[PPC_Matt]

Take the advice above - also, start out with Exact Match only keywords otherwise you could get yourself into a bit of a mess if you don't know what you're doing. Remember to set your daily campaign budget to something you can afford as well.

Lastly, think about what your customers would use when they're searching - not what you want them to search on. I.e. had a client who wanted to sponsor the keyword 'integrity' as they wanted to align their bank to it... which totally doesn't work for PPC!!