New adwords promotion: £1400 ad credit if you spend £3300 in 60 days (check your inbox)

[Karimbo]

Hello

Adwords have provided a new offer to me, which I am going to take up. Luckily it's only a slight increase in my monthly spend to qualify. And I'm going to increase by defining more keywords that are targeted.

Adwords to send out a lot of emails, so it's worth digging around your inbox to locate it.

You have to spend x amount within 60 days of activating the voucher, so if your account spend is less, be prepared to create the keywords,campaigns or bid increases to qualify.

 

[Karimbo]

The increase in ad spend, has only increased the equal amount in revenue. Not profit. So it was a disappointed experience.

I have increased my ad bids and created more adgroups with slightly wider keywords. The cost per conversion has gone up (the conversion rate is the same) which suggests that I am overbidding on keywords.

It has made me value my organic search rankings, there are some keywords that adwords wants me to bid excessifly high for, because it beleives my "ad rank" is too low. I already have #1 organic search position for it. But google wants me to bid minimum 60p a click for the keyword. But the product sale price doesnt justify the bid. The product in question retails for around £20 average, it's not a £100+ product, so the 60p minimum bid isn't financially viable.

When shoppers are going back and forth between the search pages and ads. They might click an ad, and go back and the ad might go away so they cannot go back to the site they visited.

On organic seo your site is almost permanently there, on the search page. So it is much easier to find the website again. But with ads, google might not display your ad on every refresh, the ad placements might appear and then not appear in the same spot.

 

[Banksbroo]

Am I just being cynical and seeing that "free" google ad credits have the net effect of increasing everyone else's net spend for those terms, so that for every £1 google gives free, 10 or 100 others are paying an extra £1?

 

[Karimbo]

it's hard to say what macro effect it has. I know ad costs has an inflationary affect on customer prices. thats for sure.

Most business owners will have a realistic retail price that they can offer the market. and a CPA cost that works for them. So there is a ceiling.

Me personally, some search phrases are just too expensive for me to bid on but I have #1 spot on organic search and I'm happy to divest my money onto SEO.

I';d imagine there isn't an infinite increase adwords can push onto business owners, eventually it wont work for your bottom line and you will quit adwords.

to meet the spend criteria i have increased the bids. I dont think I am truly getting £1400 for free. probably £700 is lost on the excess spending I just did over the last few weeks. So perhaps only £700 ad credits is truly free for me.

But it was worth the expendtiture in my case, I feel like I have reached the limits of my audience, and know the grwoth potential of my market and where to pay attention to SEO going forward.

 

[Karimbo]

Update: I'm on target to receive the bonus, based on the spend history last 55+ days, I will meet the ad spend on the 59th day. (touch wood, adwords can suddely stop serving ads and mess everything up. I had a server error for a short moment when Adwords was crawling the site, and it didn't run ads to the website for a 24+ hours until it recrawled the site again.

The increase in ad spend has been good I have cleaned the ad relevany up a lot. Finally made the shift from manual bid to CPA and used extensive account level negative keywords which has tightened the ads down considerably.

I just had a really really terrible April, worst April in a long time and Aprils are always terrible for me. The Iran war sending oil high just made everyone spend less. May have smashed all previous May records and the ads produced a positive ROI.