- Original Poster
- #1
Here is a summary I made of a great article* on getting yourself from a low-traffic Shopify store to being profitable through Google Ads as quickly as possible.
*Transparency - I didn't write the article, just summarised it. I can't link to it on here yet.
I can PM it to you though.
I thought many business owners on here would find this useful to reference:
Setup Your Shopify App
In the majority of cases, it's worth keeping this step simple. Recommend usingSimprosys.
Why?
• It's $5/month for up to 500 products
• It gives you custom options that will help.
A good analogy: If the Product Feed is the food, Google Merchant Center (GMC) is the chef and Google Ads is the serving the food.
The food is ads...in case you missed that...
Note Your Merchant ID for connecting GMC to Simprosys
Setup GMC
In GMC, Go to 'Manage Programs' & enable:
• Free Listings
• Shopping Ads
• Dynamic Remarketing
Under Gear icon -> Tools -> Business Info:
• Add ALL your Business info
• Under Website: Verify your URL
• Under Branding: Add your Logos & colors
• Fill in Tax & Shipping info
Bonus Tip: The easiest way to verify your URL is to already have Google Analytics on your website. If you don't have it yet: Pause, add it, and come back. Now just make sure to log in to GMC with the same email address you used for Analytics. Now you can verify immediately.
Setup Google Ads
Use the same email as you're using for the other accounts.
Make an Account
Select “Switch to Expert Mode” as soon as you can.
Skip making a campaign for now.
Note your Ads CID (Top-right of the screen)
Link Google Ads to GMC
In GMC:
Gear -> Settings -> Linked Accounts Send a link request to your Google Ads account. You'll see your CID beside it.
Then confirm it in Google Ads:
Wrench -> Setup -> Linked Accounts -> Google Merchant Center -> Details -> Link
Choose what products to send to GMC
You need to have a clean feed in GMC to avoid future headaches.
You may want to set up a specific collection in Shopify to avoid sending duplicate products to Google.
Name it 'googleshopping' for simplicity.
Optimize the products in Simprosys
Navigate to Manage Products.
Here's what you want to focus on optimizing at first:
• Product Title - Put the most important keywords near the front
• Product Type - Don't use 'couch' - Use 3 Tiers e.g. Modern Sofas > Leather Luxury Sofas > Leather Recliner Sofas
• Google Product Category - Pick the closest one using Simprosys
• Description- Should contain readable, purposeful product benefits at the start
Deal with any product disapprovals
It's par for the course that Google may disapprove some of your products.
You can see the policies which you have violated in GMC and update your products accordingly to fix this.
Or, just remove them from your Simprosys collection.
The article goes into great detail in this.
I also have a thread on how to do it which you can check out.
Set up Conversion Tracking in Google Ads if you haven't already
I can't post links but if you PM me, I'll send you a link on how to do this.
I want to keep this guide to the point.
Setting Audiences Up
I recommend doing this through Google Analytics
Go to Admin -> Property -> Audience Definitions - > Audiences - Create New +
Add the conditions to the audience and publish it to Google Ads & Analytics.
The example below is 'All Visits - 540 Days - No Sales'.
Make the following audiences to start:
• All Visits - 540 Days - No Sales
• All Visits - 7 Days - No Sales
• Cart Abandonment - 30 Days
• Checkout Abandonment - 30 Days
• Visits with a Sale - 540 Days
• Visits with a Sale - 30 Days
Campaign Strategy:
We'll focus on efficiency in going live so let's use Smart Shopping Campaigns.
You need to decide the best way to segment your products:
Generally doing this by 'product type' makes the most sense.
If you sell clothes - Brand might be better.
Create Your Shopping Campaign
You will need to set the following:
• Budget
• Location
• Target return on ad spend (ROAS) - Very important!
• What products you want to target
and create Your Smart Shopping Campaign Ad:
You should add the following:
• Logo
• High-Quality Images for that Product Group
• A Punchy Brand Video (if you have one)
• Headlines with the most important info
• A Detailed Description
• The Correct Product Final URL
*Transparency - I didn't write the article, just summarised it. I can't link to it on here yet.
I can PM it to you though.
I thought many business owners on here would find this useful to reference:
Setup Your Shopify App
In the majority of cases, it's worth keeping this step simple. Recommend usingSimprosys.
Why?
• It's $5/month for up to 500 products
• It gives you custom options that will help.
A good analogy: If the Product Feed is the food, Google Merchant Center (GMC) is the chef and Google Ads is the serving the food.
The food is ads...in case you missed that...
Note Your Merchant ID for connecting GMC to Simprosys
Setup GMC
In GMC, Go to 'Manage Programs' & enable:
• Free Listings
• Shopping Ads
• Dynamic Remarketing
Under Gear icon -> Tools -> Business Info:
• Add ALL your Business info
• Under Website: Verify your URL
• Under Branding: Add your Logos & colors
• Fill in Tax & Shipping info
Bonus Tip: The easiest way to verify your URL is to already have Google Analytics on your website. If you don't have it yet: Pause, add it, and come back. Now just make sure to log in to GMC with the same email address you used for Analytics. Now you can verify immediately.
Setup Google Ads
Use the same email as you're using for the other accounts.
Make an Account
Select “Switch to Expert Mode” as soon as you can.
Skip making a campaign for now.
Note your Ads CID (Top-right of the screen)
Link Google Ads to GMC
In GMC:
Gear -> Settings -> Linked Accounts Send a link request to your Google Ads account. You'll see your CID beside it.
Then confirm it in Google Ads:
Wrench -> Setup -> Linked Accounts -> Google Merchant Center -> Details -> Link
Choose what products to send to GMC
You need to have a clean feed in GMC to avoid future headaches.
You may want to set up a specific collection in Shopify to avoid sending duplicate products to Google.
Name it 'googleshopping' for simplicity.
Optimize the products in Simprosys
Navigate to Manage Products.
Here's what you want to focus on optimizing at first:
• Product Title - Put the most important keywords near the front
• Product Type - Don't use 'couch' - Use 3 Tiers e.g. Modern Sofas > Leather Luxury Sofas > Leather Recliner Sofas
• Google Product Category - Pick the closest one using Simprosys
• Description- Should contain readable, purposeful product benefits at the start
Deal with any product disapprovals
It's par for the course that Google may disapprove some of your products.
You can see the policies which you have violated in GMC and update your products accordingly to fix this.
Or, just remove them from your Simprosys collection.
The article goes into great detail in this.
I also have a thread on how to do it which you can check out.
Set up Conversion Tracking in Google Ads if you haven't already
I can't post links but if you PM me, I'll send you a link on how to do this.
I want to keep this guide to the point.
Setting Audiences Up
I recommend doing this through Google Analytics
Go to Admin -> Property -> Audience Definitions - > Audiences - Create New +
Add the conditions to the audience and publish it to Google Ads & Analytics.
The example below is 'All Visits - 540 Days - No Sales'.
Make the following audiences to start:
• All Visits - 540 Days - No Sales
• All Visits - 7 Days - No Sales
• Cart Abandonment - 30 Days
• Checkout Abandonment - 30 Days
• Visits with a Sale - 540 Days
• Visits with a Sale - 30 Days
Campaign Strategy:
We'll focus on efficiency in going live so let's use Smart Shopping Campaigns.
You need to decide the best way to segment your products:
Generally doing this by 'product type' makes the most sense.
If you sell clothes - Brand might be better.
Create Your Shopping Campaign
You will need to set the following:
• Budget
• Location
• Target return on ad spend (ROAS) - Very important!
• What products you want to target
and create Your Smart Shopping Campaign Ad:
You should add the following:
• Logo
• High-Quality Images for that Product Group
• A Punchy Brand Video (if you have one)
• Headlines with the most important info
• A Detailed Description
• The Correct Product Final URL
