Google Instant Preview Launched Today

[krsdav]

Hey guys,

Google have launched their Google Instant Preview for organic search results - check it out Google Instant Preview

Will have implications for SEO.

 

[polishedmedia]

How will it have SEO implications? The SERP's stay the same, the only difference is that there is a little magnifying glass that a user "might" click

 

[JacquelineM]

Hey Krsdav

No I don't see why there would be any implications for SEO. However, there will be implications for bad quality and poorly designed sites if searchers do use the preview feature.

Web Designers should do well marketing this feature as sites will need to look appealing more than ever.

 

[Andy Walpole]

How do you turn it on?

 

[mu999]

How do you try it?

 

[parkcouture]

From Google:

Click once on the magnifying glass in the search result to instantly see a preview of the web page.
After activating Instant Previews with that one click, you can hover over any other search result to see a preview of the web page.

 

[UrbanMedia]

Hey Krsdav

No I don't see why there would be any implications for SEO. However, there will be implications for bad quality and poorly designed sites if searchers do use the preview feature.

Web Designers should do well marketing this feature as sites will need to look appealing more than ever.

It's definitely a handy feature which reiterates the importance of website appearance. Google certainly does keep us search marketers on our toes!

There is a decent article on the issue over at utalkmarketing.com for anyone who's interested.

 

[SEO Lady]

I don't like it, not bacause of any SEO implications, it's just too 'in your face' it's horrible!

 

[harryboon]

Why is everybody obsessed that every little thing Google does is going to effect SEO?

Will have implications for SEO.

 

[directmarketingadvice]

Why is everybody obsessed that every little thing Google does is going to effect SEO?

Because many people on this forum are obsessed by SEO.

This will affect SEO - at the very least, it'll change the percentage of people who click through to your site.

There'll be winners and losers. And whether someone is a winner or whether they're a loser is going to be important to that person.

Steve

 

[harryboon]

Lets face it how many people are really going to even notice a little icon let alone know what it does or click on it.

On top of that I think its a good idea, it will make more webmasters look at how they design their sites, those designed by Barbary Apes will see visits fall and those who make an effort to design a nice user friendly sites will win.

Bring it on -

Just my opinion

This will affect SEO - at the very least, it'll change the percentage of people who click through to your site.

Steve

 

[Matt1959]

I like this feature alot as it means that people will visually surf sites quicker and will very quickly be drawn to a site that stands out visually against competitors...

 

[harryboon]

Totally agree with you

I like this feature alot as it means that people will visually surf sites quicker and will very quickly be drawn to a site that stands out visually against competitors...

 

[directmarketingadvice]

Lets face it how many people are really going to even notice a little icon let alone know what it does or click on it.

On top of that I think its a good idea, it will make more webmasters look at how they design their sites, those designed by Barbary Apes will see visits fall and those who make an effort to design a nice user friendly sites will win.

Bring it on -

Just my opinion

It seems like two opinions... two contradictory opinions.

You start by suggesting people won't click it, then you're saying it's an "opportunity".

Surely both of these things can't be true?

Steve

 

[MASSEY]

I imagine if people hover and decide to click something else it will have a bad effect for you. Your site will be leaving impressions and when people hover if they dont like it click elsewhere. Which is the users telling the algorithm machine they are not serving quality lowering your rank. So if your site looks crap your going to fall.

 

[Matt1959]

So if your site looks crap your going to fall.

thats no bad thing is it

I'm thinking some sites will look better in pop up size than full size. For a start, any site that has big font headlines can be read in the small size...

 

[harryboon]

No I am suggesting that many internet users won't even notice the changes, and those that do will use it to weed out the rubbish - surely both are true Steve?

It seems like two opinions... two contradictory opinions.

You start by suggesting people won't click it, then you're saying it's an "opportunity".

Surely both of these things can't be true?

Steve

 

[directmarketingadvice]

No I am suggesting that many internet users won't even notice the changes, and those that do will use it to weed out the rubbish - surely both are true Steve?

If you say it like that - which you didn't (go back and read your posts) - then, yes, they can both be true.

Steve

 

[harryboon]

I think most people understood what I was getting at in my other posts - sorry if it wasn't clear to you

 

[directmarketingadvice]

I imagine if people hover and decide to click something else it will have a bad effect for you. Your site will be leaving impressions and when people hover if they dont like it click elsewhere. Which is the users telling the algorithm machine they are not serving quality lowering your rank. So if your site looks crap your going to fall.

And, therefore, it'll have an affect on SEO.

Steve

 

[directmarketingadvice]

No I am suggesting that many internet users won't even notice the changes, and those that do will use it to weed out the rubbish - surely both are true Steve?

Harry,

You're starting by dismissing the whole premise of this thread with:

Why is everybody obsessed that every little thing Google does is going to effect SEO?

You backed up that reasoning with:

Lets face it how many people are really going to even notice a little icon let alone know what it does or click on it.

But then wrote:

those designed by Barbary Apes will see visits fall and those who make an effort to design a nice user friendly sites will win.

You really don't see the inconsitency?

Steve

 

Well I suspect it will take a time for the general public to get it.

It probably will have a fairly major impact on CTR for those that use it.

Fortunately all those crappy sites I design look great in preview.:|

Be far more important to get the message across in preview mode so all those tiny text site will sufer.IMHO

Earl

 

[harryboon]

Hi Steve,

The only bit you feel is inconsistent is the bit when I replied and agreed with what Matt1959 said.

I like this feature alot as it means that people will visually surf sites quicker and will very quickly be drawn to a site that stands out visually against competitors...

Over & Out

Dog with a bone

 

I suspect big clear design will win the day.

Make sure that what you do shows in preview mode.

Earl

 

[Esk247]

Well I hardly noticed the little icon until it was mentioned here. It will take a while to kick in with most of the google users but its such a small preview, it's not really going to give that much away, the only worry is that its showing cached pages from what i can see, not pages that are updated that day

 

[dagaul101]

I think what Google is trying to do is force everyone to be more professional, and provide more unique content, it just means the mum and pop enterprises will just have to make their site more professional to compete with the big boys

 

[Matt1959]

I suspect big clear design will win the day.

Make sure that what you do shows in preview mode.

Earl

and long scrolling home pages

 

and long scrolling home pages

Yep if you want to claim the prize.

Earl

 

so the landing page designers have to work hard to make the page more attractive

Nope they have to make sure what they do is clearly shown in the preview.

Design has very little to do with sales.

Earl