Getting the message out there

[Mark@ID1st]

Hi all, I've just released a product called IdentityHealthCheck which is subscription based at very reasonable rates, its currently on sale with founders discount at 50% off and its currently priced at £250 - £2500 dependant user numbers anybody taking this offer will have the price fixed at founders rate for upto 10 continuous years.

IdentityHealthCheck isn't your standard Identity product. It has 46 patents pending and it should make lif much easier for the C-Suite

Check us out at identityfirst.net. How would you all attempt to get this message out quickly to SME's ?

 

[fisicx]

Had a look at the site and haven't got a clue what it is so can't make any suggestions as to how to spread the word.

One assumes your target businesses already know about these sort of things. If so, how do they normally search for services like yours.

If you do want to get the word out quickly, a massive advertising campaign on all the platforms and media channels an SME frequents might be a good place to start.

 

[pentel]

Had a look at the site and haven't got a clue what it is

Me neither. It would be helpful if you had a laymans explanation of the issues you are trying to cover.

If you cant explain the basic business in 30 seconds you will not get you message through.

 

[Paul Carmen]

This isn't how the world, nor the internet and business works. People search for solutions to their problems, they don't understand tech speak, or internal developer type language.

Literally no C Suite, founder or business owner is searching for what your site talks about, there is no UK or international search engine volume for any of the terms you are using.

Nor will they use a black geek/hobby looking website where text overlaps buttons and the systems say offline, plus all metrics are at 0.

To make this work from a marketing perspective, you need to ask yourself:

1. Who is your target customer
2. What problems do you solve for them
3. What do they search for
4. Where do they search
5. What do you do better than your competitors
6. How do you articulate the features and benefits of the tools that solve the problems

The product may be great, but unless you get the marketing research, marketing strategy and key messages right, you are not going to get any traction.

 

[Paul Kelly ICHYB]

Yup, no idea.

If only there was a guide/book on selling the sizzles and not the sausage!

What I did see is that it is a download - do these things still exist, especially for a service like I think this is!!

 

[Mark T Jones]

WIIFM?

This should be an auto response to 90% of 'marketing' enquiries:

Who is your target customer?

Where do they go for information?

What problem are you solving / need are you meeting?

Why are you different from the others

 

[NickGrogan]

Kind of understand what it does, no chance of downloading a piece of software and giving it high-level access to user information from a company that looks anonymous and is claiming a high number of patents for a fairly standard bit of software.

Can you provide links to any of these patents?