Facebook Ads - Success?
- Thread starter Jim Street
- Start date
Facebook Ads can be hugely successful if done correctly. I can't stress enough though 'if done correctly' - and what I mean by that is not just the copy in the advert but everything from your whole sales funnel process to targeting the right demographic.
We manage around 20 clients social media and have found that B2C is far more successful than B2B adverts on Facebook - To the point now where we won't take on any campaigns for B2B because we just don't see the value in doing it.
Most of our clients are heating engineers, roofers and electricians. We have a couple of removals companies we have worked with and have been successful on Facebook. In particular the waste removal side of things.
As for video, unless you are going to fork out to get a professional engaging video created I wouldn't bother with them because DIY just look cheap and cheesy.
We manage around 20 clients social media and have found that B2C is far more successful than B2B adverts on Facebook - To the point now where we won't take on any campaigns for B2B because we just don't see the value in doing it.
Most of our clients are heating engineers, roofers and electricians. We have a couple of removals companies we have worked with and have been successful on Facebook. In particular the waste removal side of things.
As for video, unless you are going to fork out to get a professional engaging video created I wouldn't bother with them because DIY just look cheap and cheesy.
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I've been playing with Facebook ads this last 4 days. First attempt and no experience. I agree it needs doing properly. I've had thousands of hits but no enquiries. Bounce rate is 88.8% !! As for video, its looks to me like a very high percentage of viewer are clicking the video just to watch it, with no interest in the product.
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I was trying for Facebook ads before a couple of days and almost complete every step for a Facebook ad campaign but I failed at last moment when I finish it to publish.
I got an error related to publishing & I'm still looking to solve the error that I can move forward the Facebook ad campaign.
I got an error related to publishing & I'm still looking to solve the error that I can move forward the Facebook ad campaign.
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@Jim Street - whilst FB ads can work, you need to have the right landing pages. Like I said on your other threads, the site need a lot of work before you even think about any sort of marketing. Until you get someone who understands marketing to help develop the site all your adverts will do is waste money.
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Having both waste and removal on your website shouldnt be an issue as long as you have them clearly differentiated.
For example I read that you use different vans for different services. This should reflect in your inages and copy text on each of the services page
In an ideal world you should have seperate landing pages for facebook ads. These are pages that can only be accessed when someone clicks the link if your facebook ad and pages which cant be found by just visiting your websites
This massively helps track visits and conversions from your facebook ads and the copy on these pages can be related to any copy in your facebook ads
For example I read that you use different vans for different services. This should reflect in your inages and copy text on each of the services page
In an ideal world you should have seperate landing pages for facebook ads. These are pages that can only be accessed when someone clicks the link if your facebook ad and pages which cant be found by just visiting your websites
This massively helps track visits and conversions from your facebook ads and the copy on these pages can be related to any copy in your facebook ads
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The advert landing pages are different to the ones you link to from the homepage.
You need to get someone to help with the marketing and from there build the website.
The website come after developing the marketing strategy. Until you know how to market the business you won’t know what to put on the site.
You need to get someone to help with the marketing and from there build the website.
The website come after developing the marketing strategy. Until you know how to market the business you won’t know what to put on the site.
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Just answered your other question regards Google DisplayNetwork, and I'm coming at this from an agency perspective;
There isn't a one-size-fits-all answer to your question. For some sectors, an image ad will do the job, others a carousel ad, and others a video ad may outperform everything else. Exactly as with my answer on Google Ads, it all boils down to data, and improving the ads/campaigns based on data.
With a lead gen campaign, on Facebook we would normally try a few different approaches alongside each other;
For example
Ads landing the user on a specific page of your site
Ads to encourage a Facebook msg
Ads to encourage a Facebook Lead Generation form completion
Within each campaign we will have a couple of styles of Ad....single image, carousel, and perhaps depending on budget a video.
We will then target an initial audience.
As users/click/engage/convert we gather what will be THE most valuable asset in your campaign....data.
For example...after running for a week we may quickly find out that ads are converting better for the 30-40 bracket, and the campaign can be adjusted accordingly.
We might also find a video ad converts better than an image ad.
In a rolling basis it's a case of removing the weak, and replacing with something stronger, in order to drive up the conversion rate week on week.
Obviously it does also come down to budget, as you dont want to split your campaign into parts which are so small your data is not big enough to make judgments on.
To answer your question....Facebook Ads are delivered to people, and in any business people make decisions. They will work better in some sectors than others, but it is always worth having data before making that call.
There isn't a one-size-fits-all answer to your question. For some sectors, an image ad will do the job, others a carousel ad, and others a video ad may outperform everything else. Exactly as with my answer on Google Ads, it all boils down to data, and improving the ads/campaigns based on data.
With a lead gen campaign, on Facebook we would normally try a few different approaches alongside each other;
For example
Ads landing the user on a specific page of your site
Ads to encourage a Facebook msg
Ads to encourage a Facebook Lead Generation form completion
Within each campaign we will have a couple of styles of Ad....single image, carousel, and perhaps depending on budget a video.
We will then target an initial audience.
As users/click/engage/convert we gather what will be THE most valuable asset in your campaign....data.
For example...after running for a week we may quickly find out that ads are converting better for the 30-40 bracket, and the campaign can be adjusted accordingly.
We might also find a video ad converts better than an image ad.
In a rolling basis it's a case of removing the weak, and replacing with something stronger, in order to drive up the conversion rate week on week.
Obviously it does also come down to budget, as you dont want to split your campaign into parts which are so small your data is not big enough to make judgments on.
To answer your question....Facebook Ads are delivered to people, and in any business people make decisions. They will work better in some sectors than others, but it is always worth having data before making that call.
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We have been trialling business to business Facebook ad's (insurance sales) and have had zero leads from the campaigns with 4200 impressions and 75 clicks but zero leads. I think it depends the industry you are in if facebook campaigns are the one for you but can't knock it until youve tried it.
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Facebook Ads is only useful for getting Subscribers. Never use it to get sales, 5 months running Facebook Ads and absolutely no leads/sales from Ads clicks (Result from Google Analytics). 3000 clicks from spammers and kids, most clicks come from Africa and Iraq, useless. Do not waste your money on Facebook!!!!!
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Since then i never believe FB ads will work on direct sales and conversions as many people are blind and keep wasting on their money until they find out its too late. You can use your own FB page to establish new and regular followers plus subscribers. This is to strengthen your brand and business awareness to the target audience.
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