Business Owners

[elite123]

Dear Business Owner/Managers,

Would you consider having your company website on the back on your car in the same style as the vehicle model letters (ie chrome letters)

I have a business idea but what like some feedback first !

Thanks

Anthony

 

[MarkPearson]

Sounds good, but I think some business owners want their car not to carry advertising.

Im not sure what you plan, but if its small e.g www.rosesbydesign.co.uk in chrome lettering.

Will it be noticed? The whole point of an advert.

 

[Ad]

I Agree that its a good idea but unfortunately the lettering on backs of car is part of life and people will generally not notice it unless it really stands out.

I use bright yellow smarts with primary colour graphics all over it to grab the attention of passers by, so yes i agree advertising cars is a good idea but these days you have to stand out from the norm.

Ad

 

[bwglaw]

Advertising on my Merc... no way!

I would not even put my own logo or other form of advertising on my car

Jonathan

 

[Eagle]

I'd add one if it was subtle. Little point though. People might notice - but do they actually remember a web address?... I doubt it.

 

[elite123]

This will work for people who have in mind that they require a service.

Ie - "I must get round to buying some new stationary"

website is "www.stationary.com is viewed on way to work/home then logged onto

 

[Gillie]

I have at present got my website on the back window of my car, helps I suppose that its a hatch style so everyone can see it, and yes I did actually talk to someone the other day who walked past the car outside my house, noted the website and logged on out of sheer nosyeness .... as neighbours do bless them ... and has since passed on my website to a friend who has contacted us for more information.

So yes, it seems to work for me!

Although I will admit I used the idea from my last boss who did it to every company car in his fleet .... and as its just literally stuck inside the rear window it can easily be removed should the car be re-sold

Gill

www.oak-web.com

 

[Peter Jolley]

Anthony,

This is not a new idea, I recieved an email from this company http://www.pidplates.co.uk/ the other day with a picture of a metal badge of my web site on the back of a car. See link for the picture they sent me http://www.ukbusinessforums.co.uk./forums/attachment.php?attachmentid=1&stc=1&d=1146418998

I have not and will not be following up their offer because I can't see the point with such a small add on the back of a car.

I do believe however, that large printed websites / logos on rear / side windows of cars and vans can be a cost effective way of bringing awareness to your business.

Hope this helps.

Pete

 

[Greig]

You can get magnetic signs for your car, as big or small mas you want and they are only a few mm thick. I think its a great idea as you can just peel them off when you don't want them on.

 

[directmarketingadvice]

I tend to notice advertising on cars, but not on vans.

However, the problem is that, as the car goes past, do you have time to see the name, number and website of the business?

Or do you notice it sells something you'd want and think "I must get a ..." and you buy from someone else?

If it's parked and you're walking past, do you have a pen and paper?

If it suits your product/service and you've got a name people remember, it's worth considering.

As Gill said, when it's parked outside your house, you're letting the neighbours know what you do and that can be handy. But maybe you should just stick a sign up instead?

Steve

 

[Cornish Steve]

In the US, the number plate includes the name of the state and often a tagline of some sort (e.g., in New Hampshire, it's the state motto: "Live free or die"). Some states include their website on the plate: www.pennsylvania.gov.

Would the British government allow a web address to be added to a number plate? Presumably, it would be OK as long as it causes no confusion with the actual registration number.

Alternatively, what about stickers for the front of the car instead of the back? If the characters were in mirror image form (rather like Ambulance can be read in the rear view mirror), the novelty value would really cause people to remember the web address.

 

[webit]

I'd add one if it was subtle. Little point though. People might notice - but do they actually remember a web address?... I doubt it.

How about:

 

[starsgazing]

LOL! I'd certainly remember that. I'm thinking of having this done- but on the side of the car, like Pizza hut etc. do. However, I would not want to brand my car, so am looking for a cheaper alternative eg. the Ford Ka etc.

 

[PeteA]

It is a good idea, I am sure there would be a small demand for it, if the letter was not cheesy.

Pete

 

[hightide]

Would the British government allow a web address to be added to a number plate? Presumably, it would be OK as long as it causes no confusion with the actual registration number.

nope they wouldn't

the only things that can go on a number plate are:

- the reg number
- the EU/country badge (optional)
- the postcode and text or graphic logo of the plate maker (often the garage that suupplied the car at first reg, if not halfors or something like that). this can include their web address

and each element has to be created according to very precise style guidelines dictating font, postioning, size etc.

if the plate doesn't follow the guidelines the plate maker and the driver can get fined. that's one of the reasons why you have to present your v5 to get plates done these days.

i did some plates a few years back for a chain of car dealers we rebranded. a tiny version of their logo and their web address. I notice it every time I pull up behind one of their cars and have a little proud moment

other than that it's not really a prime peice of advertising for them, it's just part of the overall package of getting their name out there. even if it just registers subconciously with somebody then it's been worthwhile as it helps build up awareness of the brand overtime.

 

[creacom]

I got a letter from a company last month who specialise in putting company names in chrome letters onto cars.

I think the letter went in the bin but I remember seeing a web address so try Google.

Jacqui