Yes, refining and defining who your audience is, is important, then your marketing efforts will be more focussedNot all types of marketing campaign will be applicable for your company's services or products. It will depend on who your customers are. For this you need to understand who the decision makers are when it comes to provisioning your services or buying your products.
So, don't bother taking anybody's advice unless they have information in your sector.
Upvote
0