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Discussion in 'Sales, Marketing & PR' started by helen0722, Jan 26, 2018.
Can someone tell me what is the top ten business marketing out now? And if mail marketing affective?
It's hard to say what will work best for your business as different things work for different businesses.
Generally If you offer something free in order to get customers to interact then offer something from your sales ladder at discount for a limited time you should be able to get customers using direct mail and even PPC (pay per click advertising).
But again it all depends on what you are offering.
completely on what your target is.
The top marketing right now is digital marketing, which is a comprehensive approach to marketing online. This can be broken down into many different areas, all of which are important. If you're a small company then it may not be possible to take all of the necessary steps, so you need to determine which approach will best serve you.
This fully depends on where your target audience is and how they behave. If your target audience is most active on Instagram, then a funnel campaign on social media will be the most effective option with relatively little cost and high rewards.
However, if you can set your website up in a very structured way to support SEO, then that will only bolster your businesses presence even further without ever doing any active marketing.
The idea is to make your profile as visible as possible, which is determined by where your potential buyers are going to see it.
For most companies, this will include:
Social Media Marketing
I'd like to say what is the best/most popular channels, but as everybody said above: it depends on your target audience.
You couldn't reach out teenagers using TV ads, you see?
IMHO the best ones are:
Social Media for acquisition/retention
Emails for retention
GDN for brand awareness
KeyWord Search for the bottom of the funnels
You shouldn't focus on the one channel, mix it up for different purposes.
Hope it helps.
if you looking to generate needs based calls and revenue.
all other avenues are a waste of time.
Anyway, I still think emil EDM is an effective way.
Online: #1 Original content
Offline: #1 Customer referral
In addition for their marketing mediums, I strongly suggest content marketing in which visual content campaign is one of the most interesting trend today in the marketing field. Again, your business will need specific marketing method accordingly.
I couldn't agree more with you @StevePoster ! We are running our own company blog and find that this helps not only with our overall marketing efforts (attracts new customers and helps with search engine rankings as the content is fresh) but it also helps with the fact that it helps to retain existing customers. We send a weekly newsletter out to our existing customer which contains a link to the blog posts. From this comes a number of new enquiries that are essentially giving us business. This effort is free (excluding employees wages) so this should be one marketing medium that shouldn't be underestimated
After 40 years, 120+ businesses from £50k to £25m pa turnover, £100 to £250k per month spend on marketing, I can tell you with confidence that without a track record to compare with, the best way forward is a structured process with A/B Testing... after adding some research which these days is so much easier with t'internet.
For me social network but too alll the forum
Email is effective if the data is clean and relevant!
Compelling copy describing a great product/service targeted at relevant buyers.
Same as its always been ever since Robert Collier started writing direct response ads in papers in 1930s.
Social media marketing is definitely one of the best business marketing strategies today what with the popularity and advancements of social media networks. Look into SEO as well, it's pretty good when done effectively.
Email marketing is effective, but you should know how to use it in the proper way. Email marketing is about relations with customers, but not sending mails or spamming.
Not all types of marketing campaign will be applicable for your company's services or products. It will depend on who your customers are. For this you need to understand who the decision makers are when it comes to provisioning your services or buying your products.
So, don't bother taking anybody's advice unless they have information in your sector.
Find out who your customer is, and then market to them directly.
Try digital marketing as well. SEO and Google Adwords (if you have the budget)