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Business Marketing

Discussion in 'Sales, Marketing & PR' started by helen0722, Jan 26, 2018.

  1. helen0722

    helen0722 UKBF Regular Free Member

    146 10
    Can someone tell me what is the top ten business marketing out now? And if mail marketing affective?
     
    Posted: Jan 26, 2018 By: helen0722 Member since: May 14, 2009
    #1
  2. Nerdite

    Nerdite UKBF Newcomer Free Member

    6 0
    It's hard to say what will work best for your business as different things work for different businesses.

    Generally If you offer something free in order to get customers to interact then offer something from your sales ladder at discount for a limited time you should be able to get customers using direct mail and even PPC (pay per click advertising).

    But again it all depends on what you are offering.

    PPC
    Email marketing
    Social networking
    Direct marketing
     
    Posted: Jan 26, 2018 By: Nerdite Member since: Jan 26, 2018
    #2
  3. Highland Spring

    Highland Spring UKBF Regular Full Member

    136 9
    Telesales..
     
    Posted: Jan 26, 2018 By: Highland Spring Member since: Jan 20, 2018
    #3
  4. godoit

    godoit UKBF Regular Free Member

    316 26
    completely on what your target is.
     
    Posted: Jan 26, 2018 By: godoit Member since: Oct 8, 2014
    #4
  5. Marquis Anne

    Marquis Anne UKBF Newcomer Free Member

    2 1
    The top marketing right now is digital marketing, which is a comprehensive approach to marketing online. This can be broken down into many different areas, all of which are important. If you're a small company then it may not be possible to take all of the necessary steps, so you need to determine which approach will best serve you.

    This fully depends on where your target audience is and how they behave. If your target audience is most active on Instagram, then a funnel campaign on social media will be the most effective option with relatively little cost and high rewards.

    However, if you can set your website up in a very structured way to support SEO, then that will only bolster your businesses presence even further without ever doing any active marketing.

    The idea is to make your profile as visible as possible, which is determined by where your potential buyers are going to see it.

    For most companies, this will include:

    Adwords
    SEO
    Social Media Marketing
    Email Marketing
    Backlinks
    PPC
     
    Posted: Feb 1, 2018 By: Marquis Anne Member since: Feb 1, 2018
    #5
  6. dariadavis

    dariadavis UKBF Newcomer Free Member

    15 1
    I'd like to say what is the best/most popular channels, but as everybody said above: it depends on your target audience.
    You couldn't reach out teenagers using TV ads, you see?

    IMHO the best ones are:
    Social Media for acquisition/retention
    Emails for retention
    GDN for brand awareness
    KeyWord Search for the bottom of the funnels

    You shouldn't focus on the one channel, mix it up for different purposes.

    Hope it helps.
     
    Posted: Mar 2, 2018 By: dariadavis Member since: Mar 2, 2018
    #6
  7. Zak Cee

    Zak Cee UKBF Newcomer Free Member

    13 3
    PPC
    Local SEO
    SEO

    if you looking to generate needs based calls and revenue.

    all other avenues are a waste of time.
     
    Posted: Mar 26, 2018 By: Zak Cee Member since: Dec 26, 2016
    #7
  8. Novevan

    Novevan UKBF Regular Full Member

    171 43
    Anyway, I still think emil EDM is an effective way.
     
    Posted: Mar 26, 2018 By: Novevan Member since: May 6, 2014
    #8
  9. Minuteman Press

    Minuteman Press UKBF Ace Full Member - Verified Business

    1,608 245
    Online: #1 Original content
    Offline: #1 Customer referral
     
    Posted: Mar 26, 2018 By: Minuteman Press Member since: Dec 8, 2007
    #9
  10. StevePoster

    StevePoster UKBF Enthusiast Free Member

    953 137
    In addition for their marketing mediums, I strongly suggest content marketing in which visual content campaign is one of the most interesting trend today in the marketing field. Again, your business will need specific marketing method accordingly.
     
    Posted: Apr 5, 2018 By: StevePoster Member since: Nov 29, 2013
    #10
  11. Josh.M20

    Josh.M20 UKBF Newcomer Free Member

    1 0
    I couldn't agree more with you @StevePoster ! We are running our own company blog and find that this helps not only with our overall marketing efforts (attracts new customers and helps with search engine rankings as the content is fresh) but it also helps with the fact that it helps to retain existing customers. We send a weekly newsletter out to our existing customer which contains a link to the blog posts. From this comes a number of new enquiries that are essentially giving us business. This effort is free (excluding employees wages) so this should be one marketing medium that shouldn't be underestimated
     
    Posted: Apr 5, 2018 By: Josh.M20 Member since: Mar 22, 2018
    #11
  12. James Rae

    James Rae UKBF Regular Full Member

    134 25
    After 40 years, 120+ businesses from £50k to £25m pa turnover, £100 to £250k per month spend on marketing, I can tell you with confidence that without a track record to compare with, the best way forward is a structured process with A/B Testing... after adding some research which these days is so much easier with t'internet.
     
    Posted: Apr 5, 2018 By: James Rae Member since: Mar 31, 2018
    #12
  13. Brown99

    Brown99 UKBF Newcomer Free Member

    4 2
    For me social network but too alll the forum
     
    Posted: Apr 5, 2018 By: Brown99 Member since: Apr 5, 2018
    #13
  14. George Owen

    George Owen UKBF Contributor Free Member

    31 1
    Email is effective if the data is clean and relevant!
     
    Posted: Apr 24, 2018 By: George Owen Member since: Apr 9, 2018
    #14
  15. garyk

    garyk UKBF Legend Full Member

    5,994 1,017
    Compelling copy describing a great product/service targeted at relevant buyers.

    Same as its always been ever since Robert Collier started writing direct response ads in papers in 1930s.
     
    Posted: Apr 27, 2018 By: garyk Member since: Jun 14, 2006
    #15
  16. Jenna Lopez

    Jenna Lopez UKBF Newcomer Free Member

    5 0
    Social media marketing is definitely one of the best business marketing strategies today what with the popularity and advancements of social media networks. Look into SEO as well, it's pretty good when done effectively.
     
    Posted: May 11, 2018 By: Jenna Lopez Member since: May 3, 2018
    #16
  17. xoxoseo

    xoxoseo UKBF Contributor Free Member

    37 0
    Email marketing is effective, but you should know how to use it in the proper way. Email marketing is about relations with customers, but not sending mails or spamming.
     
    Posted: May 13, 2018 By: xoxoseo Member since: Apr 2, 2018
    #17
  18. Brandspeak

    Brandspeak UKBF Contributor Full Member

    29 4
    Not all types of marketing campaign will be applicable for your company's services or products. It will depend on who your customers are. For this you need to understand who the decision makers are when it comes to provisioning your services or buying your products.

    So, don't bother taking anybody's advice unless they have information in your sector.
     
    Posted: May 14, 2018 By: Brandspeak Member since: May 9, 2018
    #18
  19. SEO.co.uk

    SEO.co.uk UKBF Contributor Full Member

    44 1
    Find out who your customer is, and then market to them directly.
     
    Posted: May 15, 2018 By: SEO.co.uk Member since: May 14, 2018
    #19
  20. SEO.co.uk

    SEO.co.uk UKBF Contributor Full Member

    44 1
    Try digital marketing as well. SEO and Google Adwords (if you have the budget)
     
    Posted: May 15, 2018 By: SEO.co.uk Member since: May 14, 2018
    #20