Best way to value a domain?

simpson7647

Free Member
Jun 10, 2010
840
20
Hi all,

I'm wondering if anyone can help with working out the value of domains.

I see there are websites out there that value domains but they do seem to value quite abit.
I see some if not all these pages work by the keywords within the domain and how often it is searched throughout the search engines.

These are domains with no traffic or even pages, just simply domains.

All input is much appreciated,

Many thanks,

Kind regards,

Ryan,
 
  • Like
Reactions: Nochexman
The domaining industry is full of fantasists, jokers and pie in the sky dreamers. People who think that their domain is worth thousands and that some sucker will come along and pay off their mortgage for them.

Now I've said that, I'll offer some practical tips.

Firstly, as far as extensions go the ranking is .com>.net>.org>.info
But a generic word in a country specific extension .co.uk, .de .fr can also be extremely valuable.

Leading on from that, generic words and nouns are worth more than made up words, though that's not to say you can't make decent money from a brandable yet made up catchy domain name.

The shorter the better when it comes to domain value. a 2 letter .com will net you hundreds of thousands, a 3 letter .com will also net you thousands but it depends on whether the letters are premium or not. (there are no 2 or 3 letter .coms available to be registered) In reality people prefer domains up to say a maximum of around 9 characters, but a 2 word 13 character domain could be extremely valuable depending on the 2 words.

Search statistics do matter, but again, this may not be the determining factor as far as value goes.

The longer a domain name has been registered the better. However a new domain can still be profitable if it has certain characterisitics.

Hate to be cliched but all in all your domain is worth whatever someone will pay for it.

The problem with the domain market is that the people involved in it like to think it is some type of financial market, they like to puff their chests out and behave like they are highly analytical traders, but in truth it is NOTHING like a financial market and in fact it lacks the most basic, essential and fundamental element of ANY financial market - market makers.

All domain valuation tools are total rubbish. Their valuations are completely meaningless because they are NOT market makers. What does it say about a valuation company when they value your domain at $10,000 but are not willing to buy it from you for $7,000 or $8,000? It means their valuation is nothing other than a number they plucked out of the air. It is a guess, - a prediction that somebody somewhere might pay you $10k for your domain. They certainly don't think it is worth $10k or they'd offer to buy from you on the spot like a proper market maker for a slightly reduced amount. Their valuations are utterly meaningless and don't waste your money paying for a "professional" valuation.

A proper market maker eliminates uncertainty and it eliminates the fantasists, but I doubt we'll see the creation of any market makers in dominaing.

If you want my take on what your domain "might" be worth then feel free to PM me.
 
Last edited:
  • Like
Reactions: simpson7647
Upvote 0
I generally look for its visits regularly and how much it is earning at this moment and how much effort/money would I need to invest to make the earning consistent.
 
  • Like
Reactions: simpson7647
Upvote 0
Just a little to add on to the rest.

These domains were previously purchased to be used in a previous business but this is no longer required.

They all relate to the selling of vehicle headlight and foglight film.

www.foglightfilm.com
www.fullvehiclewrap.co.uk
www.headlightfilms.co.uk
www.lightfilm.co.uk
www.lighttint.co.uk
www.yellowheadlight.co.uk
www.yellowheadlight.com
www.yellowheadlightfilm.co.uk
www.yellowheadlightfilm.com



Your opinions on all / any are much appreciated, even stating there not worth a many would be appreciated.


An opinion is I might contact some companies who sell the same vinyl I used to sell and see if they are interested in any of them.

Thanks,
 
Upvote 0
Without a website and traffic they are not worth the registration fee in my humble opinion.
 
Upvote 0
Your best bet is to either:

a) Speak to a domain broker;

b) Consult domainer forums (although over there you will often be quoted the resale value, rather than the end user value)

c) Take a good look around previously completed domain sales (much of the data is publicly available) and try to find examples of domains similar to yours.

Generally speaking, though, only very few domain names are worth more than a their registration fee and often times it takes a lot of time to find an interested end user. Most big domainers have their domains listed for sale for over a year in average, and only complete a couple of sales each month even though their portfolios are in hundreds.
 
Upvote 0
Unless you know a company called Yellow Headlight who happen to make films - or something major starts up with that brand name - I wouldn't bother renewing the registration.
 
Upvote 0

Latest Articles