AI Optimisation (AIO)

[Ozzy]

Not sure if I've just invented a term or acronym, but I've been doing some work over the Christmas break on AI optimisation. Although we are a long way off people turning to AI first, my opinion is we're in the 'early adopter' phase, expecting the trend will continue as more generations come up through new technology and asking AI for answers instead of Google becomes normal.

So, I'm looking into this for my own business to be there and be recommended by the likes of ChatGPT for people looking for solutions we can help with. I've identified the AI structured data you can add to your website to aid the AI crawlers in identifying your product, pricing and so on. I've not been able to find anything else beyond sitting back and waiting, so thought I'd put this out there and see if anyone else is also down this rabbit hole with me?

 

[NickGrogan]

Not done any optimisation for structured data beyond the usual, and sites are getting picked up by Gemini and used to answer Google questions.

Similar to featured snippets.

 

[MeAndMyAi]

I was going to show you all where to get way more than ChatGPT, that's just the Ford or Smirnoff (run of the mill), but apparently can't post links, sorry folks. Wrote a couple of paragraphs too lol

 

[fisicx]

I’ve got some of my site my featuring in the AI results. Google is just answering the query. Can’t see any need to optimise for AI.

That being said, depending on your business you can get better leads from other sources. No need to rely on Google.

 

[Ozzy]

That being said, depending on your business you can get better leads from other sources. No need to rely on Google.

Yes we also get our content in the Google SERPs AI pre-amble. What I'm looking to achieve is someone types into ChatGPT 'How can do I x, y and z' and ChatGPT responds with 'You can do it this way or provides such as X can do it for you'

I'm looking to optimise our content so that it is read and understood by the OpenAI crawler to feature in their regular database updates. At the moment if you ask ChatGPT about our industry solutions it actually recommends our clients as a solution provider, and not us - our clients cannot help, they came to us for our service to help. So ChatGPT effectively replies with 'It looks like you are trying to do X, here are some of your potential competitors who can help you get up and running'

 

[fisicx]

Maybe ChatGPT just thinks your competitors provide a better service than you do. On a Google search who ranks top? You or your competitors?

I don't think there is AI optimisation. There is just the best match in the LLM to the query.

Are people using ChatGPT to search for services? Do they use the prompt for questions like: 'what's the best way for file my accounts'?

 

[Ozzy]

Maybe ChatGPT just thinks your competitors provide a better service than you do. On a Google search who ranks top? You or your competitors?

In Google searches we are always top 2-3, usually 1 if there isn't a gov.uk result above us. We are the only company in the UK that provides the service we do, so there isn't any competition.

Are people using ChatGPT to search for services? Do they use the prompt for questions like: 'what's the best way for file my accounts'?

Yes, they are. Although note the actual query as we don't do that, its Government Gateway API integrations that we're talking about. So very niche too.

 

[fisicx]

In Google searches we are always top 2-3, usually 1 if there isn't a gov.uk result above us. We are the only company in the UK that provides the service we do, so there isn't any competition.

So how come ChatGPT is referring to your competitors? Maybe this is a good example of hallucinations.

 

[NickGrogan]

Maybe ChatGPT just thinks your competitors provide a better service than you do. On a Google search who ranks top? You or your competitors?

I don't think there is AI optimisation. There is just the best match in the LLM to the query.

Are people using ChatGPT to search for services? Do they use the prompt for questions like: 'what's the best way for file my accounts'?

yes, I do

 

[Ozzy]

So how come ChatGPT is referring to your competitors?

ChatGPT doesn’t refer to our “competitors”

 

[fisicx]

ChatGPT doesn’t refer to our “competitors”

Apologies, I meant refer to your clients. How does it even know who are your clients?

Maybe ChatGPT is giving examples of those who have implemented the API and refer to this on their websites.

 

[Ozzy]

Maybe ChatGPT is giving examples of those who have implemented the API and refer to this on their websites.

Yep, I know that is exactly what it is doing. Hence the question I asked about optimisation, especially as we refer to it on our website too and our website out performs our customers.

 

[fisicx]

What was the prompt you entered? Maybe we can spot something in the output.

Also worth considering is ChatGPT knows who you are so doesn’t refer back to your business.

 

[Leigh Riley]

@Ozzy can you share any research you have compiled on doing this? I've been looking at this for my company, I've noticed that when using my various instances of CGPT it references my company as a source solution but doesn't do that if I use it through incognito.

 

[MeAndMyAi]

@Ozzy can you share any research you have compiled on doing this? I've been looking at this for my company, I've noticed that when using my various instances of CGPT it references my company as a source solution but doesn't do that if I use it through incognito.

Leigh, I went to add a lot of info on this on here, but UKBF didn't allow me to post links to show. PM if you want to power up on AI (free, I'm a web dev that uses it for far more than general work) and believe me ChatGPT is 4th or 5th on the list, it's just the first household name is all.

 

[YasmeenLondon]

Leigh, I went to add a lot of info on this on here, but UKBF didn't allow me to post links to show. PM if you want to power up on AI (free, I'm a web dev that uses it for far more than general work) and believe me ChatGPT is 4th or 5th on the list, it's just the first household name is all.

TBH not allowing links including podcasts and YouTube is a great rule to stop people from promoting their content or answering every question with a link to a YouTube video.

 

[MeAndMyAi]

Yes, insane to be able to share links to help people on a business forum. Not all of us need to promote our own businesses, some like to help. For the record Merlin AI. Not mine

 

[fisicx]

become a business member and you can share links.

 

[MeAndMyAi]

become a business member and you can share links.

I don't need to.

 

[ThatDevAaron]

I am not sure if I've grasped what you're talking about, but most AI LLMs get given data from non-AI programs that query the internet for your term:

 

[Ozzy]

Yes, insane to be able to share links to help people on a business forum.

This site has a probation period on members that takes 4x variables into consideration and once those variables pass the member is able to post links. You may not have passed all four yet, that is all.
It is like this to combat spam, and spammers who use 'account warming' to bypass spam filters.

This was introduced when I found that 'warmed up' accounts for UKBF were offered for sale on sites like Fivver and others.

 

[ThatDevAaron]

This site has a probation period on members that takes 4x variables into consideration and once those variables pass the member is able to post links. You may not have passed all four yet, that is all.
It is like this to combat spam, and spammers who use 'account warming' to bypass spam filters.

This was introduced when I found that 'warmed up' accounts for UKBF were offered for sale on sites like Fivver and others.

Lmao that is wild. Aged UKBF accounts hitting the black market lmao

 

[fisicx]

Lmao that is wild. Aged UKBF accounts hitting the black market lmao

Not aged accounts. They were set up via some dodgy VPN with a gmail email address and offered for sale soon after. There are multiple spam accounts cleared out daily by the moderators.

 

[Data Swami]

Not sure if I've just invented a term or acronym, but I've been doing some work over the Christmas break on AI optimisation. Although we are a long way off people turning to AI first, my opinion is we're in the 'early adopter' phase, expecting the trend will continue as more generations come up through new technology and asking AI for answers instead of Google becomes normal.

So, I'm looking into this for my own business to be there and be recommended by the likes of ChatGPT for people looking for solutions we can help with. I've identified the AI structured data you can add to your website to aid the AI crawlers in identifying your product, pricing and so on. I've not been able to find anything else beyond sitting back and waiting, so thought I'd put this out there and see if anyone else is also down this rabbit hole with me?

Ive been developing alot around AI at the moment. Currently built out a Social Media AI Agent which utilises both Open AI Assistants and able to use some local language models. Just making it more optimised and work out some kinks in relation to image generation. But in its final form it will be a fully automated (with human intervention enabled)

Also building out some other AI automation agents to help with the sales process. So lead enrichment and qualification, Cold Outreach and Lead Nurturing.

My thought process is to focus them on processes rather than job roles to help free up time for those people in those positions of sales etc to take over the heavy admin to focus on things like closing deals etc

 

[dc74uk]

Ive been developing alot around AI at the moment. Currently built out a Social Media AI Agent which utilises both Open AI Assistants and able to use some local language models. Just making it more optimised and work out some kinks in relation to image generation. But in its final form it will be a fully automated (with human intervention enabled)

Also building out some other AI automation agents to help with the sales process. So lead enrichment and qualification, Cold Outreach and Lead Nurturing.

My thought process is to focus them on processes rather than job roles to help free up time for those people in those positions of sales etc to take over the heavy admin to focus on things like closing deals etc

really interesting, I completely agree that we're in the early adopter phase of AI-first search behavior. Your idea of using structured data for AI crawlers is spot-on—it’s like laying the groundwork for future discoverability.

I’ve also been thinking about how businesses can move beyond just waiting for AI adoption to pick up speed. For instance, crafting content specifically designed for AI summarisation could be another way to stay ahead. This might mean creating concise guides and answering niche FAQs.

Have you considerted looking into AI plugin ecosystems, like ChatGPT plugins or similar? It could be a way to directly integrate your business offerings into AI tools, but something worth considering.

would love to hear your thoughts on how we can measure the success of these early efforts in AIO (if that term sticks!). Excited to see where this rabbit hole leads