Advertising on Google Ads

[Jordan G. Wise]

So I'm starting a Google Ads campaign in March for broadband services, VoIP solutions and office equipment... Essentially all that is needed for any business (however domestic is also supplied).

I think I got nearly everything covered from headlines to keywords, every possible addition and alternative, however, does anyone have any neat tips for Google Ads moreover, if you're a business owner, is there anything, in particular, you look for when you're in need of these said services?

Aside from speed, security and low costs, what appeals to you?

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linkedin.com/in/jgwise/

 

[Fagin2021]

So I'm starting a Google Ads campaign in March for broadband services, VoIP solutions and office equipment... Essentially all that is needed for any business (however domestic is also supplied).

I think I got nearly everything covered from headlines to keywords, every possible addition and alternative, however, does anyone have any neat tips for Google Ads moreover, if you're a business owner, is there anything, in particular, you look for when you're in need of these said services?

Aside from speed, security and low costs, what appeals to you?

---

linkedin.com/in/jgwise/

Yes -
1. Do not, under any circumstances, give Google control over your budget, target market, keywords, keyword match types, or type of campaign that you run.
2. Ensure you set a modest daily budget to start with - until you can find out what works and what doesn't.
3. Make sure your conversion tracking is properly set up.
4. Make sure your landing pages are properly aligned with your adverts.
5. Another 100 tips you should research before launching your campaign

If (as it sounds) you're planning to run the campaign yourself, 2 above is vital. Otherwise you'll join the crowd complaining 'Google is sending me loads of rubbish traffic and costing a fortune for no conversions'.

 

[DoolallyTap]

broadband services, VoIP solutions and office equipment...
3 completely separate products, presumably you are an expert in each field!
Different ad campaigns with different daily budgets, how much are you going to spend each day?
The ads are backed by different websites?
You must have very deep pockets with an amazing desire to spend (whoops, loose) a fortune before you see any return.

 

[Fagin2021]

Ignore @DoolallyTap. He is not one of the beautiful people.

 

[Lucan Unlordly]

So I'm starting a Google Ads campaign in March for broadband services, VoIP solutions and office equipment... Essentially all that is needed for any business (however domestic is also supplied).

I think I got nearly everything covered from headlines to keywords, every possible addition and alternative, however, does anyone have any neat tips for Google Ads moreover, if you're a business owner, is there anything, in particular, you look for when you're in need of these said services?

Aside from speed, security and low costs, what appeals to you?

---

linkedin.com/in/jgwise/

After service.........would come before cost and speed. We use an independent who has in the past sorted out issues whilst on holiday in Disneyland, Sunday Mornings etc., etc.,

 

[fisicx]

Service is far more important than anything else.

With regards the campaign, the landing pages are by far the most important component. They need to be tailored for each keyword/adgroup.

 

[HFE Signs]

Going back to your Google account, don't forget your Negative Keywords and check search terms daily to ensure you keep adding in more negative until you have everything covered.

 

[DoolallyTap]

Ignore @DoolallyTap. He is not one of the beautiful people.

Surely my comments/questions are all perfectly valid

 

[AlanJ1]

Surely my comments/questions are all perfectly valid

I mean this part:

You must have very deep pockets with an amazing desire to spend (whoops, loose) a fortune before you see any return.

Is total crap, so no, not valid at all.

 

[cjd]

Whoops, 'broadband', 'VoIP solutions'. I wonder if there are any more competitive keywords on the internet? Hope you have a fat chequebook

 

[DoolallyTap]

I mean this part:

You must have very deep pockets with an amazing desire to spend (whoops, loose) a fortune before you see any return.

Is total crap, so no, not valid at all.

I will be the first to congratulate if the plan works and really would like to see the results after 3-4 months. I believe this comment is perfectly accurate.

 

[AlanJ1]

I will be the first to congratulate if the plan works and really would like to see the results after 3-4 months. I believe this comment is perfectly accurate.

Want 30 seconds looking at our Google Ads?
Can show you the two previous companies I was at where Google Ads was mega profitable.
As well as probably the hundreds of companies from agencies I know who are turning huge ROAS numbers.

Google Ads is profitable for almost all sectors if not all, you just need to know what to do / use an agency who know what to do.

 

[fisicx]

I will be the first to congratulate if the plan works and really would like to see the results after 3-4 months. I believe this comment is perfectly accurate.

I've worked on campaigns that turned a profit within days. You just have to be creative with your keyword management. What you don't do is bid on 'broadband' and other highly competitive terms.

Google Ads is very lucrative if you know what you are doing. Trouble is most people don't do their research and read up on how to optimise a campaign. The other thing most people don't do is get the landing pages sorted. That's where all the money gets wasted.

 

[Frank the Insurance guy]

You just have to be creative with your keyword management. What you don't do is bid on 'broadband' and other highly competitive terms.

This! I learned the hard way when I set up a campaign - I wasn't selective enough and soon found I'd used up all my advertising spend!

I ended up with very selective, almost bespoke keywordphrases....and LOTS of them. I also went for EXACT keyword phrases to make sure google didn't spend my budget on other similar stuff.

It took me a few months to get to somewhere I was happy with, and i was continuously monitoring the analytics and added negative keywords daily!

It can be done, but not easy or quick. You may find you spend more of your budget in the early days whilst you fine tune your campaigns.

 

[Fagin2021]

This! I learned the hard way when I set up a campaign - I wasn't selective enough and soon found I'd used up all my advertising spend!

I ended up with very selective, almost bespoke keywordphrases....and LOTS of them. I also went for EXACT keyword phrases to make sure google didn't spend my budget on other similar stuff.

It took me a few months to get to somewhere I was happy with, and i was continuously monitoring the analytics and added negative keywords daily!

It can be done, but not easy or quick. You may find you spend more of your budget in the early days whilst you fine tune your campaigns.

Exactly.

Sadly, advertisers have gone from a situation where the challenge was to tune your campaigns to extract the maximum return to one where the challenge is to constantly monitor your account to stop Google from wasting your budget.

Exact match keywords are only partially effective nowadays - beware the 'close variant'.

 

[SMEMartyn]

I am asked this question all the time.
I say if you have not taken a short course on how Google Ads work or you have prior experience then you should do one before spending a penny.
Like has been said already you can easily blow large sums of money on nothing if you are not careful.
If you want to check out a short course drop me a message.

 

[Socio South West]

I say if you have not taken a short course on how Google Ads work or you have prior experience then you should do one before spending a penny.
Like has been said already you can easily blow large sums of money on nothing if you are not careful.

This.
I recently did a day course with Google - and one of the big things I learned is that for products I work on which are fairly generic and have a global customer base I would be wasting my money with Adwords: Much better to concentrate on SEO and developing Organic search engine hits.
If you have a fairly niche product/service and within a fairly small geographical area, the opposite applies.

Makes me cringe down here in deepest greenest Devon when I see small business ads wanting me to buy such things as sausages over the counter from a butcher in Lincoln or further away, knowing that their budget is being gobbled up by the monster.

 

[estwig]

If you have a fairly niche product/service and within a fairly small geographical area, the opposite applies.

Makes me cringe down here in deepest greenest Devon when I see small business ads wanting me to buy such things as sausages over the counter from a butcher in Lincoln or further away, knowing that their budget is being gobbled up by the monster.

I offer a service in a very tight geographical area, Adwords done properly is like a gold mine for me. I haven't done Adwords for a very long time, my GMB listing has been working a treat for a few years now. I'm slowly gearing up to get stuck back into Adwords, defining my area and demographics is top of the list, followed by separate campaigns for different terms, good landing pages and finally the ads themselves.

 

[fantheflames]

Yes -
1. Do not, under any circumstances, give Google control over your budget, target market, keywords, keyword match types, or type of campaign that you run.
2. Ensure you set a modest daily budget to start with - until you can find out what works and what doesn't.
3. Make sure your conversion tracking is properly set up.
4. Make sure your landing pages are properly aligned with your adverts.
5. Another 100 tips you should research before launching your campaign

If (as it sounds) you're planning to run the campaign yourself, 2 above is vital. Otherwise you'll join the crowd complaining 'Google is sending me loads of rubbish traffic and costing a fortune for no conversions'.

I'd say one of the most important points is number 3. Conversion tracking will help you with your Google ad. Listen to the insights and make adjusts to your website if necessary!

 

[CharlesAllEars]

This! I learned the hard way when I set up a campaign - I wasn't selective enough and soon found I'd used up all my advertising spend!

I ended up with very selective, almost bespoke keywordphrases....and LOTS of them. I also went for EXACT keyword phrases to make sure google didn't spend my budget on other similar stuff.

It took me a few months to get to somewhere I was happy with, and i was continuously monitoring the analytics and added negative keywords daily!

It can be done, but not easy or quick. You may find you spend more of your budget in the early days whilst you fine tune your campaigns.

???… great to read of yet another google ads user that found this! I managed about 900k budget per year, 360 campaigns (at once - 360 local sites), returning about 3 million in revenue per year, for about 4 years. Went right around the houses with keyword, bidding and conversion strategies, with a number of google account strategists and the best results always came from exact match and ruddy masses of keywords! The other match types are literally Google’s hope that many will use them and blow their budget on shit traffic (the loss leader stock in their business). I could be wrong and hate to sound narrow minded, but I even had one of my account strategists hint at it.