- Original Poster
- #1
The Intro...
I've been working on this for a few months now, it started off as a fun, self learn project that has slowly grew into a business idea with, what I believe, some weight behind it.
I'm going to attempt to keep the explanation of the idea punchy, so I'll just pad out any of the points with further posts if anyone asks for more information.
The Seed...
About 5 months ago I started developing a Motorsport Simulator website as well as what I can only describe as a type of micro CRM. The website and bespoke CRM was able to control and sync with a realistic driving simulator PC game (rFactor, for those in the know). The result was that you could easily and effectively run a service much like a Go Karting venue would run. Where by you can add drivers, run events and keep track of huge amounts of data, the usual statistics you'd expect to see while watching some sort of Motorsport. It's a robust system and since it's also custom built by myself, can be highly diverse.
The concept...
...is to run a bunch of racing simulators using highly regarded equipment. Force feedback steering wheels, pedals, bucket seats etc. Each simulator rig will basically represent a virtual car using the simulator rig, a dedicated PC and the Oculus Rift (as soon as the high definition consumer version is out). I'm after the Facebook purchase of Oculus Rift most of you know what it is, but for those who don't, it will help create an extremely immersive experience focusing strongly on realism. Each rig will be linked to a server which manages the races and communicates with the website and CRM. So in a nutshell, the concept is to rent these racing simulators out. (yes, it's not a new idea or anything, so it already has a fruitful market it can be applied too). I wish to create a mobile venue with some sort of converted/purpose built vehicle/trailer (I've got plenty of research on this too which I won't go into unless asked). Each simulator rig will also be removable, giving me the ability to set up anywhere with a power source.
The Market...
I started to research other UK based businesses that offer a similar service. I've worked out there are a few major competitors who already offer a similar level of service. Two businesses (Mainly in the south) with indoor venues and another (Midlands area) that is a mobile venue.
The services...
...that I would offer differ from the competition, slightly. Firstly, I would take the main route to market by targeting corporate and private hospitality as a hire service, just like the competition. Secondly, I'd like to attend popular motor shows (and Motorsport events) running more of a 'pay per play' service, much like one of the competition. The third service which hasn't been done yet to my knowledge, would be a regular tournament/championship, the idea being that bars/clubs/pubs would let me run the tournament/championship at their venues similar to how a pub quiz and other nights are run. (while on that note, it's well worth mentioning I have also built live score board displays and a way to watch the races as a spectator.) I don't expect the third option to gain much momentum or profit but could be the best way to gain exposure and generate a little bit of word of mouth marketing.
The Question...
I guess the reason I've finally decided to share this idea (albeit loosely) on UKBF is that... well quite frankly, I'd like everyone to rip my idea apart. I want to know if the research and knowledge I have gained over the last 5 months is enough by testing it out against you guys. I feel a completely non bias outside perspective right now is crucial to success, especially before I go ahead and invest some money in buying equipment to test the whole idea.
So I challenge you to ask me questions to try and stump me. What do you think I might have not thought about at all? What do you think of the idea in general?
Thank you to anyone who has got as far as this sentence, and thank you in advance to anyone who fancies replying!
Darren
I've been working on this for a few months now, it started off as a fun, self learn project that has slowly grew into a business idea with, what I believe, some weight behind it.
I'm going to attempt to keep the explanation of the idea punchy, so I'll just pad out any of the points with further posts if anyone asks for more information.
The Seed...
About 5 months ago I started developing a Motorsport Simulator website as well as what I can only describe as a type of micro CRM. The website and bespoke CRM was able to control and sync with a realistic driving simulator PC game (rFactor, for those in the know). The result was that you could easily and effectively run a service much like a Go Karting venue would run. Where by you can add drivers, run events and keep track of huge amounts of data, the usual statistics you'd expect to see while watching some sort of Motorsport. It's a robust system and since it's also custom built by myself, can be highly diverse.
The concept...
...is to run a bunch of racing simulators using highly regarded equipment. Force feedback steering wheels, pedals, bucket seats etc. Each simulator rig will basically represent a virtual car using the simulator rig, a dedicated PC and the Oculus Rift (as soon as the high definition consumer version is out). I'm after the Facebook purchase of Oculus Rift most of you know what it is, but for those who don't, it will help create an extremely immersive experience focusing strongly on realism. Each rig will be linked to a server which manages the races and communicates with the website and CRM. So in a nutshell, the concept is to rent these racing simulators out. (yes, it's not a new idea or anything, so it already has a fruitful market it can be applied too). I wish to create a mobile venue with some sort of converted/purpose built vehicle/trailer (I've got plenty of research on this too which I won't go into unless asked). Each simulator rig will also be removable, giving me the ability to set up anywhere with a power source.
The Market...
I started to research other UK based businesses that offer a similar service. I've worked out there are a few major competitors who already offer a similar level of service. Two businesses (Mainly in the south) with indoor venues and another (Midlands area) that is a mobile venue.
The services...
...that I would offer differ from the competition, slightly. Firstly, I would take the main route to market by targeting corporate and private hospitality as a hire service, just like the competition. Secondly, I'd like to attend popular motor shows (and Motorsport events) running more of a 'pay per play' service, much like one of the competition. The third service which hasn't been done yet to my knowledge, would be a regular tournament/championship, the idea being that bars/clubs/pubs would let me run the tournament/championship at their venues similar to how a pub quiz and other nights are run. (while on that note, it's well worth mentioning I have also built live score board displays and a way to watch the races as a spectator.) I don't expect the third option to gain much momentum or profit but could be the best way to gain exposure and generate a little bit of word of mouth marketing.
The Question...
I guess the reason I've finally decided to share this idea (albeit loosely) on UKBF is that... well quite frankly, I'd like everyone to rip my idea apart. I want to know if the research and knowledge I have gained over the last 5 months is enough by testing it out against you guys. I feel a completely non bias outside perspective right now is crucial to success, especially before I go ahead and invest some money in buying equipment to test the whole idea.
So I challenge you to ask me questions to try and stump me. What do you think I might have not thought about at all? What do you think of the idea in general?
Thank you to anyone who has got as far as this sentence, and thank you in advance to anyone who fancies replying!
Darren
