Would you like ketchup with that!!
It's our policy to only ever work with one client in any given sector. Our feeling is that it would be unethical to take payment (large or small) from one client who expects us to do our best in his business interests and then simply take money from another client targeting exactly the same keywords who happens to have deeper pockets.
We reached a tipping point over 5 years ago, we never advertise as new client work comes in on recommendations and are regularly booked 3-4 months ahead at any one time.
We take the view that we aren't out to conquer the world and that the world is big enough to accommodate plenty of seo companies who can deliver and to be honest, if you were paying an seo company to work on your behalf, who'd you rather work with... an outfit that guarantees to work only for you in your market space or one that'll work for your competitors as well simply because they have more to spend?
Ray
I'll be honest, I'm impressed. How have you managed to have 0 overlap in 5 years? Do you work on competitive keywords? How far away do you generally keep the niches? Do you have a time period you normally set apart between a client cancelling, and being willing to take on another in that niche?
Excuse me Ray. "removed abusive comment" i dont recall inserting an abusive comment. <edit> You removed the one from my quote just remembered<edit>
I think that is a bad attitude to have yes. It is different for web designers as im sure you can see why.
If some one pays you a small fortune for seo, (because it is a small fortune in most cases) and then you later take on a new client to outrank the client you have already worked for, where is the morals in that?
I know i would feel un-comfortable conducting myself in that way.
Yeah, sorry about that Ray, I apologise. Out of interest, is it ok to say fudge, or similar, as an alternative?
I don't know, I think web design is pretty similar in that aspect. You're helping a possible competitor become above the other client.
And yes, it is expensive. I generally charge a monthly fee (plus a first month fee). This includes maintenance.
Is it immoral to stop someone's small business succeeding because you're already working with someone in the same industry?
Also, if I don't take them on, then another SEO agency certainly will. What's the point of not taking up the job?
I wouldn't agree with the moral aspect, personally. However, I would notify the new potential client that I already work with someone in the same industry.