Going round in circles!
Looking at getting a simple website, a few pages - about, contact, maybe a gallery. How do I find someone to do this? There are so many around, looking at getting someone local. Got a budget of around £300, but as I said so many to chose from, how do you pick one?
Here is how you should approach it....
1) Define the objective of your website
- How is it going to help you?
- What do you want to achieve with it?
- What is it supposed to do ?
- Who is it for?
2) Depending on the website's main objective (sell? inform? get more leads? get more queries about your services from clients? etc.), then you can start planning on how to achieve that objective. And to do so....
3) You need to know:
- Your prospects (ideal clients)
- Your competition
Home page --> your shop window -- its role it to get the visitor (your prospects) to chat him up, start discussion and get him to know more.
Service(s) / Offer page --> honest and logical description of what the prospect can gain by using your service.
About page --> It is a must. It should explain who you are and why your prospect should choose you. Ideally, on this page you should come up with a story that connects with a narrative that matters to your prospective client.
Contact page --> Exact details on how the prospect can contact you. Make contacting you as easy as possible. No boring credit-card-like forms.
4) Which platform to choose?
Almost 50% of top 100 blogs / websites successful world-wide are based on Wordpress. It's easy to use (you can edit it like a text doc) and Google friendly.
5) What to focus on?
Don't get into sexy things too much. Your main focus should be:
- easy to read
- easy to use
- easy to find information
- it should be for the user -- not for you.
6) Domain
Make sure you purchase the domain separately and make sure you own it -- not your web designer or hosting provider.
7) Once your website it up and running, focus on creating leads and promotion. Your website should not just sit on the internet, do nothing and wait for a miraculous visitor. Having a website is 1% of your success -- 99% is how you promote it and how much you can get back in return. Having a website that nobody visits is like having a restaurant where nobody eats -- no point of running it.
Good luck!
Jacek