Why? Because I should be the most biased person here, yet I'm telling him not to do it?
**removed personal attack**
Oh dear, I had better tell a load of my smaller clients to scrap their current marketing strategy then because it isn't worth the effort.
They will all ignore me however as they get a lot of business from doing so .
Local marketing is crucial, people want a local guy, they google. yellow pages is rarely used these days.
Oh no, I'm not disagreeing that online local marketing is important, and effective for most businesses. It's just that I'd personally say, in this profession, the time, effort, and money put into it, wouldn't generate a positive ROI. Also, with something like a gardener, so much of it is based on trust, and I'd say the main way people find a gardener is through a recommendation. No one wants a lazy gardener, or one who hacks your hedges to bits.
I just think a better return would be generated writing a gardening column in the local newspaper or magazine, with a little plug at the end of it.
I would disagree. Many office workers will do a Google for something they want
I would not know where to find a Yellow Pages and I wouldn't walk to the local shop to check.
Ah, but what will likely be ranked first? Yell.com.
But imagine, next time you go to the newsagents, you see an advert for a local gardener in the window. You think "ooh, I've been looking for one of those", and, unlike online, you're forced to make a snap decision (what if it's gone next time you come? With Google, likelihood is he'll still be there) and take the number down. In a week or so, you decide to go for it (perhaps after asking a few friends if they know anything about him) and give him a call. Bang, sale.
(sorry, that sounded way too much like [rubbish] copywriting!
)
