What is doorway pages

[Prize4u]

I wants to know about doorway pages. Please tell me about this.

 

[fisicx]

A doorway page is one that delivers different content to the search engine than is delivered to the visitor.

That's all you need to know - don't use them under any circumstances unless you want to be banned by google.

 

[Prize4u]

Thanks,

I only wants to know. Is it helpful in SEO? if yes
why?

 

[Chris@Crane]

I think fisicx explained that no, they aren't useful for SEO

don't use them under any circumstances unless you want to be banned by google.

 

[Birmingham]

a doorway page is a landing page designed to draw in users and send them immediately to another site. it's very frowned upon by search engines, but it can be effective in the short term. to make them safer and less likely to attract bad attention, turn them into multi-page websites and make them independently as useful as possible.

 

[Tripta_Kneoteric]

Doorway page is classed as black hat and will attract search engine penalty. As rightly pointed out, doorway pages are used to trick search engines by providing a different version to the search engines than what is presented to the user. Pages presented to search engines for indexing are over optimized to gain high rankings.

 

[Birmingham]

see google's definition here: http://www.google.com/support/webmasters/bin/answer.py?answer=66355

 

[OldWelshGuy]

There are many different definitions of what a doorway page is. The big defining difference between a doorway page and a page optimised for a particular phrase is the poissible actions for the user, on that page.

Typically a doorway page will have one sole option, and that option will be to go to a single page. The other doorway pages on that site will also have only one single action, and that action will also deliver traffic to the same page. In short, you have one single 'buy me' page and that is your website. So you create 50 keyword rich pages all pointing to that single page and nowhere else.

Content pages on the other hand are a different thing entirely. they are designed to draw traffic into your site through multiple internal links within them. Content pages will be interlinked and will be useful content.

Say you are selling weight loss for example. Your content pages could include diet information, exercise info links to WHO pages, links to other fitness sites etc, and also of course on every page, links to buy your product.

The second is an acceptable set of pages that fit into the web. The first set are just spam.

Fisx has given you the traditional black hat use of doorway pages, and that was that you created a keyword rich page for the search engines, and either cloaked it, or used a redirect for users.

 

[aidan1980]

don't use them, someone conned me into putting them on my site and they won't take them down, i'm sure its holding my rankings down

 

Just a bit more on doorway pages and there usefullness.

If you have a brand new site you are not likely to be able to get in the rankings for some time.

By creating a fully loaded information packed doorway page on another power site,which channels traffic to your new site.

You can take a huge leap up the rankings.

But as has been mentioned the doorway page needs to be a quality page and not just stuffed with keywords.

Earl

 

[OldWelshGuy]

By creating a fully loaded information packed doorway page on another power site,which channels traffic to your new site.

Classic cross selling Earl. but us old uns know nothing about this noofangled interweb and how to sell online. TOTALLY different to business offline dontchaknow

 

[worlddom]

Just a bit more on doorway pages and there usefullness.

If you have a brand new site you are not likely to be able to get in the rankings for some time.

By creating a fully loaded information packed doorway page on another power site,which channels traffic to your new site.

You can take a huge leap up the rankings.

But as has been mentioned the doorway page needs to be a quality page and not just stuffed with keywords.

Earl

To me, I'd think of this as a presell page with a doorway page being something of a blacker nature.

 

[nass]

It's all in the name really. Doorway pages are just pages that function as a door leading to specific content. What's behind this door may or may not have anything to do with what the doorway page is about.

As a fictional example, imagine 500 pages about names, with each of the 500 pages focusing one one of the top 500 names, spamming that page with that name dozens and dozens of times. But the only links on that page would be to another page selling say pen1s extenders.

That's a classic example of a doorway page mechanism that search engines (rightly) object to:- the user was attracted there by searching popular names but the aim of the website is really nothing to do with that. And more than likely the back button would be disabled, perhaps a popup would show once the doorway page had been loaded selling the same pen1s extender.

There are also more legitimate uses of doorway pages though, it's often difficult to avoid building more pages than neccessary if you want to get ranking for product and service permutations. Ie see here.