Tablets vs Desktop and Laptop

[Simply Clicks]

I've just spotted some interesting performance on a tablet only PPC campaign. The performance is better than expected. But I suspect the improved performance is more to do with the type of person that accesses the Internet via a tablet device rather than the technology or website design involved.

Does anybody else have a similar experience?

 

[Ali-v-8]

The results will be bias - consider most trolling is done at a desk using a pc.
tablets are more for consumer browsing.

 

[mobious]

I've just spotted some interesting performance on a tablet only PPC campaign. The performance is better than expected. But I suspect the improved performance is more to do with the type of person that accesses the Internet via a tablet device rather than the technology or website design involved.

Does anybody else have a similar experience?

It is obviously different per industry however I remember when some companies (some still do) increase their charges to people using Apple tablets & computers. In most cases if they have a tablet they may have more disposable income - a little shady I know but it's something to be aware of.

(I heard this about the hotels and accommodation industry)

 

[Bob66]

I didn't even know there was such a thing as a tablet only PPC campaign, but I guess I shouldn't be surprised. I haven't dealt with PPC in years but I can see it's a new world now with mobile phones and tablets.