- Original Poster
- #1
Just for fun - what are some of the strangest business combinations (i.e. one business doing 2 different products/services) you've ever come across? That perhaps were a disaster or surprisingly worked?
Brought up because of a business near me - It's a small greeting card and balloon shop in a residential area, it seems to have done well for several years selling cards, balloons, gift wrap, candles etc and some small presents. The name is along the lines of "Exquisitely Wrapped". They've just announced that they are struggling due to rising prices, especially helium, so they are diversifying into.... a womens clothes boutique?!?! I walked past yesterday evening to this slightly bizarre sight of a big glass double fronted shop, with some mannequins in the window in various womens clothes, but surrounded with gift bags at their feet and balloons above them. Likewise in the shop itself there's cards and decorations hanging from all 4 walls, then plonked in the middle there are a couple of clothes rails with various outfits hanging on them. I'm certainly not seeing the synergies, and I'm sure it would feel slightly odd going in there and browsing for a birthday card while someone is trying on a cocktail dress
The other one round here seems to be the addition of vape supplies to any business - the homecare centre, the local car parts shop, the tanning salon, mobile phone repair shop, garden centre, pubs, even one of the sandwich/pie shops had some in...they're all getting in on the action.
Any other weird and wonderful business combos that you've stumbled across?
Brought up because of a business near me - It's a small greeting card and balloon shop in a residential area, it seems to have done well for several years selling cards, balloons, gift wrap, candles etc and some small presents. The name is along the lines of "Exquisitely Wrapped". They've just announced that they are struggling due to rising prices, especially helium, so they are diversifying into.... a womens clothes boutique?!?! I walked past yesterday evening to this slightly bizarre sight of a big glass double fronted shop, with some mannequins in the window in various womens clothes, but surrounded with gift bags at their feet and balloons above them. Likewise in the shop itself there's cards and decorations hanging from all 4 walls, then plonked in the middle there are a couple of clothes rails with various outfits hanging on them. I'm certainly not seeing the synergies, and I'm sure it would feel slightly odd going in there and browsing for a birthday card while someone is trying on a cocktail dress
The other one round here seems to be the addition of vape supplies to any business - the homecare centre, the local car parts shop, the tanning salon, mobile phone repair shop, garden centre, pubs, even one of the sandwich/pie shops had some in...they're all getting in on the action.
Any other weird and wonderful business combos that you've stumbled across?