PPC Negative help

[ImproveSearchListings]

Just want to confirm something - I think I'm going to look pretty thick in a moment.

Let's imagine I sold jacket potatoe cooking kits.

If I had 'jacket potatoe' listed under broad match it would start bringing results back for 'jackets'.

If I negatively matched 'jacket', would that serve the purpose of excluding the searches for 'jackets', but still allow me to recieve hits for 'jacket potatoe recipes'?

Thanks

 

[Ali-v-8]

Just want to confirm something - I think I'm going to look pretty thick in a moment.

Let's imagine I sold jacket potatoe cooking kits.

If I had 'jacket potatoe' listed under broad match it would start bringing results back for 'jackets'.

If I negatively matched 'jacket', would that serve the purpose of excluding the searches for 'jackets', but still allow me to recieve hits for 'jacket potatoe recipes'?

Thanks

take your time and do exact matches.

 

[directmarketingadvice]

Just want to confirm something - I think I'm going to look pretty thick in a moment.

Let's imagine I sold jacket potatoe cooking kits.

If I had 'jacket potatoe'

listed under broad match it would start bringing results back for 'jackets'.

Perhaps.

If it did, it'd be part of google's "enhanced match".

In theory, it shouldn't. But, in reality, it's possible.

This is part of what I said on another thread about Google making adwords too complicated.

If I negatively matched 'jacket', would that serve the purpose of excluding the searches for 'jackets', but still allow me to recieve hits for 'jacket potatoe recipes'?

No.

If you had

-[jackets]
-[jacket]

that would block those two single word searches and allow jacket potatoes. However, it'd potentially allow "denim jackets" etc.

For jacket potatoes, because the words rarely have anything inbetween, I'd suggest the phrase match and ignore the broad match.

(and maybe include "jacket baked potatoes" etc)

Alternatively, you could separate out the broad match into it's own ad group
(and negative the phrase match in that group) and see how your ctr is.

If it's really low, then you can tell it's gretting weird impressions.

Hope this helps,

Steve

PS I realise you're probably not really planning to bid on jacket potatoes - this is probably just an example so you can keep your keywords secret - but the principle is the same.

 

[ImproveSearchListings]

Ali-v-8 - I am doing exact matches, but broad is a good way of finding keywords I have missed.

Steve -

Perhaps.

If it did, it'd be part of google's "enhanced match".

In theory, it shouldn't. But, in reality, it's possible.

This is part of what I said on another thread about Google making adwords too complicated.

This was an actual example on my account - loads of impressions and a fair few click throughs for a phrase too broad (obviously not jackets ) - tells me two things.

1, Need to stop the ad showing
2. My copy isn't strong enough if these people are still clicking through even though it's patently not relevant

To continue on the jacket potatoe theme:

All I'm really trying to do at this point is ignore the single term jacket.

I understand your point about denim, but should have many of these negatively covered.

What I don't want to miss out on is jacket potatoe with cheese or jacket buttery potatoe.

To confirm, by using:

-[jackets]
-[jacket]

those individual words will not come up on their own, but if those words are partnered with other words not in the negatove match, it will bring back either a phrase or broad match?

 

[directmarketingadvice]

To confirm, by using:

-[jackets]
-[jacket]

those individual words will not come up on their own, but if those words are partnered with other words not in the negatove match, it will bring back either a phrase or broad match?

It might. The single word searches definitely won't show. As for the other searches, it's depends on how google does the enhanced match.

To be fair to google, they're not totally mad when it comes to enhanced match. They won't just take one word from a two word broad match then match that one word with anything. They're trying to be relevant, they're just not doing it particularly consistently.

Steve

 

[Ali-v-8]

Ali-v-8 - I am doing exact matches, but broad is a good way of finding keywords I have missed.

Steve -



This was an actual example on my account - loads of impressions and a fair few click throughs for a phrase too broad (obviously not jackets ) - tells me two things.

1, Need to stop the ad showing
2. My copy isn't strong enough if these people are still clicking through even though it's patently not relevant

To continue on the jacket potatoe theme:

All I'm really trying to do at this point is ignore the single term jacket.

I understand your point about denim, but should have many of these negatively covered.

What I don't want to miss out on is jacket potatoe with cheese or jacket buttery potatoe.

To confirm, by using:



those individual words will not come up on their own, but if those words are partnered with other words not in the negatove match, it will bring back either a phrase or broad match?

You need to listen to steve, he is the expert on this subject

 

[ImproveSearchListings]

You need to listen to steve, he is the expert on this subject

I am - I agree.

... or have I missed something?

Thanks guys.