Positioning Of Keywords

[Alan Hope Copywriter]

Good Afternoon All

Another question for you SEO experts.

I am gradually adding further keywords/long tail keywords to the description of each of my products on my site www.aluxurygift4you.com.

Should they be placed just towards the top of the product description or is it sensible to incorporate them strategically throughout the content i.e top, middle and bottom. I thought I may have read somewhere a long time ago that the search engines only look at the first few lines of text on a page?

I look forward to your advice-again!

I have just had my first sale this afternoon

Thank You

Alan Hope

 

[RedEvo]

Write it for people, not the search engines. You won't go far wrong.

d

 

[KevPrice]

I think your written descriptions should be clear, concise and relevant to the product and the reader.
trying to catch the long tail of search by yourself, by creating wordy descriptions may impact on your sales.

User generated content is the best way of hitting the long tail, the audience will write words you wouldn't usually think of, use terms and phrases that you can't come up with.

I see on your site you have links to review a product, these are the areas most likely to hit the long tail.
You can create many pages of unique content from product reviews and discussions of the reviews that are relevant and point back to your product.
I would focus on pushing your customer reviews, maybe moving the link higher up where it can be seen.
(I'd also move the add to cart buttons up to the top where they can be seen also. You want people to become familiar with the buttons and not have to scroll around looking for them)

 

[dave_n]

Write it for people, not the search engines. You won't go far wrong.

d

sound advice...you still need to sort that description text out alan

 

[Alan Hope Copywriter]

Thanks Redevo,KevPrice and Dave_n for the replies.

I will see what Ican do about moving the add to cart button and review section as KevPrice has suggested.

Accepting that content is king do the search engines read ALL the content on each product page?

Alan Hope

 

[RedEvo]

There is, it's here.

d

 

[ooyes]

Don’t waste your time on meta tags

Most search engines don’t place any great deal of value on the contents of meta tags anymore. They have been used way too much by spammers. I’d suggest using the meta description element, but that’s all. Keywords won’t hurt, but they will rarely help either, so they are generally not worth the effort.

Some search engines use the contents of the meta description element to describe your site in their search result listings, so if possible, make its contents unique and descriptive for every document.

 

[Alan Hope Copywriter]

Thanks Oyees but what I was really trying to establish was whether it was worth putting keyword phrases in various places within the text that describes my products and is visible to customers (not the meta tag keywords section or meta tag description that the customer doesn't see) including say towards the end of the description of the product as I was unsure if the search engines reviewed all the product description or just say the first paragraph. Apologies if I did not make this clear.

Alan Hope

 

Don’t waste your time on meta tags

Most search engines don’t place any great deal of value on the contents of meta tags anymore.

So you think.?

Your most important keywords should be as close to the top of the page as is possible,using H tags wherever relevant.

copy should be written for both the search engines and the viewer.

Earl

 

[Alan Hope Copywriter]

Thanks Earl

You have confirmed what I thought I had read some time ago.

I will build my content appropriately

Alan Hope