It depends on your business. In your case on-site is far more important than off-site SEO.
Get your boss to pay for this course: http://www.freshbananas.co.uk/ It's probably the best investment he will ever make.
Get your boss to pay for this course: http://www.freshbananas.co.uk/ It's probably the best investment he will ever make.
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Scott@KarmaContent
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boring-friday
- Original Poster
- #4
They're both equally important but on site seo is much easier to get close to perfect for a low budget. You can't get 100s of high quality links from the bbc,guardian,techcrunch etc etc for a low budget.
Local seo for low comp niches like yours is very easy, you just need good on site seo and you'll rank well eventually with nothing else, if you want to take the very top positions quickly you just need to add some simple links that you can make yourself.
You can either buy that course above and have the information laid out for you.
Scour moz and similar sites for a few 100 hours and learn most of the info yourself.
Or pay someone to do it for you, problem with this is big agencies are far overpriced because they have huge advertising budgets, 3/4 of one man bands have just read moz for a month, never ranked any of their own sites and randomly decided their time is worth £50-100 per hour. They'll then try and upsell you 'acquiring high quality links', I'm sure a lot of them mean well but no high quality site wants to link to your drainage company. Thats why its easier/cheaper to make the links yourself
Local seo for low comp niches like yours is very easy, you just need good on site seo and you'll rank well eventually with nothing else, if you want to take the very top positions quickly you just need to add some simple links that you can make yourself.
You can either buy that course above and have the information laid out for you.
Scour moz and similar sites for a few 100 hours and learn most of the info yourself.
Or pay someone to do it for you, problem with this is big agencies are far overpriced because they have huge advertising budgets, 3/4 of one man bands have just read moz for a month, never ranked any of their own sites and randomly decided their time is worth £50-100 per hour. They'll then try and upsell you 'acquiring high quality links', I'm sure a lot of them mean well but no high quality site wants to link to your drainage company. Thats why its easier/cheaper to make the links yourself
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Recently I was looking at about 5-6 or so Golf courses/clubs here in Northern Ireland.
I compared the on site SEO of all the sites.
The golf club associated with Rory Mcilroy performed the best across a range of keywords, even though it's on site SEO wasn't as strong as some of the others. Off site SEO obviously still is very important.
I compared the on site SEO of all the sites.
The golf club associated with Rory Mcilroy performed the best across a range of keywords, even though it's on site SEO wasn't as strong as some of the others. Off site SEO obviously still is very important.
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ukbf0001
- Original Poster
- #8
Keyword Research is what matters initially - again if you dont know what people are typing into Google re your product - then you better find out PDQ.
You then write some compelling content (around those keywords_ that is - if you want them to buy your product when they land on your page. Once you have that done - then work on the off site.
You wouldnt spend a fortune advertising your new shop - if when people came to your shop - they found it needing a lick of paint, or didnt have a price list etc.
You then write some compelling content (around those keywords_ that is - if you want them to buy your product when they land on your page. Once you have that done - then work on the off site.
You wouldnt spend a fortune advertising your new shop - if when people came to your shop - they found it needing a lick of paint, or didnt have a price list etc.
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PreciseCore
- Original Poster
- #12
In today's world, content is king on any website. So firstly focus on your website's on-page SEO, focus each page on just one keyword but don't stuff the pages with keywords. Google looks for easy to read keyword focused content, the more content you have the better and the more pages the better too!
Once you're happy with your on-page it's time to focus on your off-page SEO, build only high quality links and try to post them on site's that are of a similar nature to the content of the page you're linking to.
Having a blog on your website which is updated regularly can increase your off-site efforts without having to put too much work in. Google looks at how often a page is shared over social media now, and this is becoming ever increasingly popular. After all, you wouldn't share something if it was useless to you.
Once you're happy with your on-page it's time to focus on your off-page SEO, build only high quality links and try to post them on site's that are of a similar nature to the content of the page you're linking to.
Having a blog on your website which is updated regularly can increase your off-site efforts without having to put too much work in. Google looks at how often a page is shared over social media now, and this is becoming ever increasingly popular. After all, you wouldn't share something if it was useless to you.
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You need both. Good content and good links...and a good website structure is important too. There is no way around it. You won't find a website ranking at the top of Google search results with no backlinks.
Getting really good links is very hard work, it's easier just to write to write great content, but if you're a business and you need to rank to make money...you need to get some links.
Getting really good links is very hard work, it's easier just to write to write great content, but if you're a business and you need to rank to make money...you need to get some links.
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russianjack
- Original Poster
- #20
In today's World of Seo both they are important as well. For getting traffic you have to do many task that is included in off page optimization.Off page basically helps to you create more Back links..But On page optimization helps easily and quickly for making your website on higher ranking in search engines. Your meta description should be unique and good quality.
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ZakTomlinson
- Original Poster
- #21
I'll share some experience - we had a client that wanted to rank for "hair replacement London". Due to various reasons we were not able to make any updates on his website for about a year, and performed solely off page. He was getting some calls but he didn't rank.
Finally we took control of the website, we optimised an internal page for the desired term, and about a month later, we scored not only page 1, but position 1 in the organic SERP.
It was imperative for us to "show" the Googlebot that the page is relevant for this keyword.
In summary, you should do both, but without On page there isn't that much sense to optimise at all.
Finally we took control of the website, we optimised an internal page for the desired term, and about a month later, we scored not only page 1, but position 1 in the organic SERP.
It was imperative for us to "show" the Googlebot that the page is relevant for this keyword.
In summary, you should do both, but without On page there isn't that much sense to optimise at all.
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I've been watching a LOT of youtube vids on links.One experienced SEO practitioner who does a video everytime Google update Penguin and their other algorithms made it very clear he wouldn't bother at all with backlinks nowadays.He said they play no more than 5% of the total in google's ranking equation.He claims they WERE important ,but no longer.
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Both on-page and off-page techniques are important, without implementing right on-page activities your off-page promotional activities wouldn't support much. As steve said on-page techniques allow you to develop great UX UI and to make your website more-responsive toward major search engines. Where as efficient Off page promotional activities brings you more traffic and leads from target audience.
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ZeroDouble
- Original Poster
- #28
I also heard that 94.9% of all statistics were made up?
Seriously though, if you want to learn SEO try not to fall into the 'guru bubble' as it isn't really helpful to your progress. Normally these guys are just trying to market to you anyway. As already said, links still play a big part in the ranking algo.
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On which you focus on will depend on what you run.
In the past I was involved in commercial sites; and initially there was a big focus on keyword research, used to create good titles that will work. This was then used to produce copy repleat with keywords to soak up as much and as broad of search as possible.
However, once that was done, there was then a much bigger, in terms of £/time, on off-site. I left the SEO scene at about the time in which Google began a massive and on-going clean up that made a lot of the old gutter link building techniques damaging or risky. I don't really know what link building techniques people use for your average commercial site these days. After I left the scene there was a big shift to more acceptable link building techniques like guest blogging, solely for the purpose of link building. It seems this has no become a pretty grey area.
Most of the people I knew that were involved in SEO have been washed away and many of those who are left have had to seriously change their game.
On the other hand, if your site is non-commercial or has a non-commercial component, like a popular industry blog attached to your site, then I would pay little attention to SEO.
I run a non-commercial site and in coming up to four years I've spent maybe 8 hours link building near the beginning. I've never spent any time keyword researching and the on-page is educated best-guesses. The reason being is the success of the site is the content getting links on its own in combination with 10s of million words of text soaking up predominantly long-tails. Its only in the last year the site has started to rank for broad, head terms.
If you have a commercial site, like selling gifts of kitchen sinks, very few people will link to it unless there is something in it for them. So off-site becomes so much more important to focus on. What people do these days though I have no idea.
In the past I was involved in commercial sites; and initially there was a big focus on keyword research, used to create good titles that will work. This was then used to produce copy repleat with keywords to soak up as much and as broad of search as possible.
However, once that was done, there was then a much bigger, in terms of £/time, on off-site. I left the SEO scene at about the time in which Google began a massive and on-going clean up that made a lot of the old gutter link building techniques damaging or risky. I don't really know what link building techniques people use for your average commercial site these days. After I left the scene there was a big shift to more acceptable link building techniques like guest blogging, solely for the purpose of link building. It seems this has no become a pretty grey area.
Most of the people I knew that were involved in SEO have been washed away and many of those who are left have had to seriously change their game.
On the other hand, if your site is non-commercial or has a non-commercial component, like a popular industry blog attached to your site, then I would pay little attention to SEO.
I run a non-commercial site and in coming up to four years I've spent maybe 8 hours link building near the beginning. I've never spent any time keyword researching and the on-page is educated best-guesses. The reason being is the success of the site is the content getting links on its own in combination with 10s of million words of text soaking up predominantly long-tails. Its only in the last year the site has started to rank for broad, head terms.
If you have a commercial site, like selling gifts of kitchen sinks, very few people will link to it unless there is something in it for them. So off-site becomes so much more important to focus on. What people do these days though I have no idea.
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I've seen numerous sites with tons of quality content, no backlink building to speak of, ranking page 1 or 2 for thousands of terms. They hold those rankings over the long haul.
I've not seen numerous sites with tons of backlinks, no content to speak of, ranking page 1 or 2 for thousands of terms over the long haul. Note: I have seen some, but I've seen too many of them tank it hard - making the backlinks over content proposition not sustainable.
I've not seen numerous sites with tons of backlinks, no content to speak of, ranking page 1 or 2 for thousands of terms over the long haul. Note: I have seen some, but I've seen too many of them tank it hard - making the backlinks over content proposition not sustainable.
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On page is important or off page is important it is depended on your site. if your site is eCommerce so Off page is 60% important then on page or your site is informative so 60% on page important. at all of the things both are important for site ranking.
As per my experience on page SEO is more effective than the off page seo. Don't trust any one try it your self take one two websites do only off page seo for one and for another just do on page seo you will find that the the one page site will provide you more better and quick results than the off page seo site
As per my experience on page SEO is more effective than the off page seo. Don't trust any one try it your self take one two websites do only off page seo for one and for another just do on page seo you will find that the the one page site will provide you more better and quick results than the off page seo site
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